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How to Pull off Your Very First Influencer Marketing Campaign

By Shane Barker, January 12, 2017
Creating content and ads that resonate with Generation Z isn’t easy. Unlike previous generations, celeb endorsements don’t fly with Gen Z. Only 7% of those ages 14-17 watch sponsored content featuring celebrities.

Gen Z is all about authenticity. They want real reviews from real people. Not celebs who slap their name on something they’ve never used, just to collect a paycheck.

7 Deadly Mistakes to Avoid in Your PPC Campaign

By Alexa Matia, January 10, 2017

2016 brought about quite a few changes to digital advertising, including the death of side ads on Google and the introduction of expanded text ads. PPC is going strong, and the competition is higher than ever.

7 Things You Need to Do for a Strong LinkedIn Profile

By Melissa Duko, January 05, 2017

With 467 million members, LinkedIn is the world’s largest professional networking platform. Yet, some individuals still think they don’t need a LinkedIn profile.

6 Trends That Will Drive Digital Marketing in 2017

By Melissa Duko, January 03, 2017

Happy New Year! The hustle and bustle of the holidays may be over, but we still have one more gift for you to unwrap.

Top 12 eZanga Posts From the Past Year That You Need to Read

By Melissa Duko, December 29, 2016

For many of us, we’ve never been so glad to see a year end. 2016 has been a roller coaster of emotions to put it lightly. Harambe, the election, Alan Thicke dying. We’re ready to archive this year.

Ad Fraud 101: 8 Types of Ad Fraud That Plague All Marketers

By Alexa Matia, December 27, 2016

Ask most marketers about the state of digital advertising, and they’ll tell you it’s come a long way. From the rise of mobile to the seemingly inevitable virtual reality takeover, digital advertising is advancing. But, there’s one area where it’s still lacking: fraud detection and prevention.

Say Cheese: 5 Best Practices for a Flawless LinkedIn Photo

By Melissa Duko, December 22, 2016

Let’s face it: we’re a judgmental society. You’re not supposed to judge a book by its cover, but we all do it. The first time we lay eyes on someone, we immediately form an opinion. Sometimes it’s good, sometimes it’s bad.

5 Things You Need to Optimize to Boost Your Pinterest Page

By Melissa Duko, December 20, 2016

Think back to when you were a child. Do you remember the title of the first chapter book you read, or the first picture book? Probably the latter.

3 Simple Ways to Make Your Retargeting Campaign Stronger

By Alex Chaidaroglou, December 15, 2016

Marketers know the importance of leveraging retargeting. Retargeting is a great tool for nudging people off the proverbial fence and getting them to complete a purchase. But while most marketers use retargeting ads, not every brand is using them to their full potential or correctly.  

4 Ways to Get More Insurance Leads With Pay per Call

By Melissa Duko, December 13, 2016

It’s anticipated mobile search will drive 65 billion calls to businesses annually. With 70% of consumers calling directly from their mobile device, there’s no better time than now to add pay per call to your marketing strategy.

4 Easy Ways to Find Instagram Influencers

By Brandon Leibowitz, December 08, 2016

Instragram influencers wield a lot of power, which can equate to big exposure for your brand. Springbone owners Sam Eckstein and Jordan Feldman discovered firsthand the power of influencers when their restaurant experienced a significant uptick in customers after a foodie influencer shared a pic of a decadent ice cream dish.