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Dark Side of Automation: What You Need to Know About Instagram Bots

By Jennifer Connor, June 22, 2017

In theory, social media automation sounds good. Less time spent scrolling, and more time spent working. No more spending hours on social media building engagement, generating leads, or growing your followers; just set and forget. Imagine what you could do with all that extra time?

Top 5 Shopify Apps to Boost Your Ecommerce Sales

By Brandon Leibowitz, June 20, 2017

Need help driving sales for your ecommerce store? With the right tools, you can enhance your sales strategy and get more people to buy from you.

How to Survive the Homebody Epidemic

By Ashlee Dixon, June 15, 2017

Sitting at home with a glass of wine, and your eyes glued to a screen (e.g. smartphone, tablet, or TV), has become a common way to spend leisure time. And personally, it’s my favorite way to relax.

3 Things to Try When You Have a Click Campaign That’s Not Working

By Alana Domingo, June 13, 2017

A lot of people think pay per click campaigns are a quick and easy way to get conversions on a limited budget. However, not all PPC campaigns work the way they should. Many times, money’s wasted as poor traffic and unqualified leads click your ads but fail to convert.

4 Ways to Make Your Fine Print Consumer Friendly

By Ashlee Dixon, June 08, 2017

Before signing on the dotted line (or clicking), consumers should first always read the fine print. But the reality is that doesn’t always happen. Skipping the fine print can result in “unexpected surprises” that leave them feeling like they’ve been ‘tricked,’ which doesn’t bode well for your brand.

5 Best Practices for Publishing Your Content on LinkedIn

By Melissa Duko, June 06, 2017

Whether you’re a new content writer or seasoned writer trying to break into a different industry, getting published is no easy task. It’s a bit like which came first: the chicken or the egg? Oftentimes, a portfolio of published work is required to score that coveted guest writer spot. But how do you get that initial break to build your portfolio?  

How to Market to the Bleisure Traveler

By Ashlee Dixon, June 01, 2017

Like the employees in The Circle, you’ve probably experienced the delicate balancing act of performing technology-based work and attempting to take a vacation. But it isn’t easy to unplug from the matrix. As the lines between work and personal life continue to blur, a new type of consumer is emerging: the bleisure traveler.

How to Never Run Out of Social Media Content

By Adrienne Erin, May 30, 2017

Keeping your social feeds populated with fresh content isn’t easy. Finding and producing content to share is time consuming. And sometimes, you may even encounter the social marketer’s equivalent of “writer’s block.”   

Internet Traffic 101: What Marketers Need to Know

By Alana Domingo, May 25, 2017

Every website wants attention, and yours is no exception. But how do you know who’s seeing your stuff? How do you know where they’re going or where they’ve been? Looking at your internet traffic will give you a clue on how well your marketing strategies are working.

Scaling the Inverted Traffic Pyramid: What You Need to Know

By Melissa Duko, May 23, 2017

Advertisers know pay per call offers the quickest response for customers. But why aren’t your call center’s phones ringing off the hook? It could be because your call bids aren’t hitting that “inverted traffic” sweet spot.

Back to Basics: How to Personalize Your Display Ads

By Kim Marcozzi, May 18, 2017

View a web page, watch a video, or scroll through an article, and you’re sure to find at least one display ad. Display advertisements are everywhere. And not surprisingly, consumers are becoming increasingly desensitized to them.