“Look Charlie, let’s face it. We all know that Christmas is a big commercial racket. It’s run by a big eastern syndicate, you know.” - Lucy, Peanuts.
There are an estimated 2.62 billion social media users worldwide. With an audience that large, it isn’t easy to get your brand’s name out there. And complex algorithms, like Instagram’s, can make things even harder.
In digital marketing, brand mentions are the latest buzz. Not only have they become an integral part of SEO, they’re also redefining Google’s way of measuring brand authority.
81% of brands use video as a content marketing tool. When used correctly, video content can help increase brand awareness, sales, and online traffic.
For businesses today, branding is everything. Branding defines your company’s purpose. It’s what positions you against the competition and fosters trust with your customers. But sometimes you need to freshen up your branding.
Influencer marketingcan be beneficial to your business. But like all marketing strategies, it requires doing some research and picking the best approach for your company. Knowing the latest influencer marketing tactics will give you a competitive advantage.
For content marketers, freelancing can be a great way to make additional income on the side. You can freelance for just about any industry, so long as you avoid any non-compete issues.
There are many different KPIs (key performance indicators) to choose from when measuring how well your pay per click (PPC) campaign is doing. A lot of PPC managers use the same common KPIs to measure their success, including click-through rate, cost per click, total spend, and total clicks.
Digital brands looking for help with paid search marketing have several PPC agency options to choose from. Some agencies will solely manage a brand’s AdWords account. Others will design landing pages. And there are even agencies that will handle social media and omni-channel marketing strategies.
So, you want to take the leap from blogger to ecommerce entrepreneur. Great! Monetizing your passion is a smart move. And it’s never been easier to set up your own ecommerce store thanks to the abundance of do-it-yourself platforms, with some costing as little as $10/month.
Last year it was Hurricane Harvey, this year it’s volcanic eruptions in Hawaii. No matter where you live, there’s the possibility for a natural disaster. And a catastrophic natural event can leave your business reeling. According to FEMA, 40 to 60% of small businesses never reopen after a disaster occurs.