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Retargeting: A Smart Marketer’s Guide to Happy Endings

By Katherine Nails, April 25, 2018

Once upon a time, a weary web wanderer found your site.

“Alas,” they cried as they filled their cart. “These fabulous wares bring me such delight!”

Just as it seemed your skill in ecommerce would pay off,

The client’s phone rang, and the school said her daughter’s come down with a cough.

As the customer hurried out to collect her child,

She left behind a forgotten cart, her purchases unreconciled.

Experiential Retail: How to Stay Strong in the Digital Age

By Alana Domingo, April 18, 2018

There are a lot of dangerous buzzwords plaguing the retail industry. “Retail apocalypse!” scream headlines every time a big brand declares bankruptcy. Stories of dead malls flood the news as more and more shopping complexes struggle to find tenants. This year alone, around 25 major retailers may file for bankruptcy, according to real estate firm Cushman & Wakefield.

How Retailers Are Surviving by Following the "Amazon Playbook"

By Melissa Duko, April 11, 2018

The Amazon effect is in full swing and the retail apocalypse is taking no prisoners. For many brick-and-mortar brands, it’s a tumultuous time. They feel like they’re getting it from all sides.

Spotlight on Chatbots: How to Update Your Marketing Strategy

By Katherine Nails, April 04, 2018

Picture an employee who is punctual, efficient, and doesn’t mind odd or long hours. And the best part: they don’t care about picking up a paycheck every two weeks.

What Marketers Need to Know About Virtual Reality

By Alana Domingo, March 28, 2018

“‘Illusion!’ he told himself. Clever optical devices, not reality... To his eyes the ground was mossy verdure; to his touch it was merely a thin hotel carpet.”

The Top 3 Reasons Good Grammar is Essential For Every Business

By Katherine Nails, March 21, 2018

Almost every high school English teacher has the same sign on their wall. It says some version of “Let’s eat Grandma vs. Let’s eat, Grandma: Punctuation Saves Lives!” As cheesy as that sign is, its sentiment, that grammar and punctuation really do matter, rings true in the business world.

The Beginner’s Guide to PPC

By Katherine Nails, March 14, 2018

Trying to understand the ins-and-outs of pay per click advertising (PPC) can be overwhelming, and leave you feeling like you just left a three-hour seminar on astrophysics. 

15 Tools to Streamline Your Content Curation

By Melissa Duko, March 07, 2018

76% of marketers share curated content on social media. Curated content increases brand visibility and audience engagement, but curating that content can be daunting.

Why You Should Never Pay for Social Followers

By Alexis Short, February 28, 2018

It seems appealing to gain hundreds to thousands of followers for just a small price and a short waiting period. We all want more followers, right? But buying followers is not the smartest (or most beneficial) way to build your brand. Websites that sell these so-called “followers” are sketchy and aren't worth the trouble.

How to Get the Best Results With Your PPC Copy

By Alana Domingo, February 21, 2018

With so many rules, styles, and quirks, writing can be tricky. It’s easy to get your thoughts jumbled up or make grammatical mistakes. But when business is involved, your writing chops can either bring in customers or send them scrambling away.

Why You Should Care About Facebook’s Latest Algorithm

By Katherine Nails, February 14, 2018

Facebook is an abyss of cute animal videos, political tirades, memes, and nosy relatives. It’s always been easy to scroll mindlessly through posts for way longer than intended... until now.