Since hitting their milestone 10th birthday last year, it appears Twitter’s days as a standalone entity are numbered. The platform is lagging, both in sales and growth, and not even President Donald Trump’s tweet rants can save it. Despite 300+ million users a month, their numbers can’t compare to other social giants like Facebook with its 1.6+ billion monthly users. And while they make $500+ million a quarter, Twitter’s stock has plummeted, too.
Brands recognize the value in personalization. Connecting with your audience on a tailored level, boosts brand loyalty and consumer engagement.
When you own a business, one of your biggest goals is to drive maximum profits with minimal spending. Not many marketing channels can help you do this. But influencer marketing has made a name for itself as one of the most cost-effective channels for marketing.
Wouldn’t it be nice if there was just one tool to run every aspect of your business? Then you’d never have to worry about balancing your expenses, scheduling out your employees, ordering more products, or keeping tabs on your customers. You’d be able to sit back and enjoy all the spoils of the business you’ve worked so hard to create.
Social media can be a great way to connect with prospects and eventually turn them into customers, especially Twitter.
Capturing your target audience’s attention isn’t easy. Today’s consumers aren’t married to just one device. Oftentimes marketers feel a lot like this litter of kittens trying to keep up (and get attention).
“Millennials” is a term that usually leaves a bad taste in the mouths of those saying it. It’s a term synonymous with lazy, narcissistic, and unmotivated teens and young adults. And there are plenty of memes to back up those beliefs.
Ticketmaster’s terrible reputation is nothing new. All you need to do is Google “Ticketmaster” and you’ll see one-star ratings and angry reviews galore.
The beginning of the year is a great time to revamp your professional LinkedIn profile. Updating your headshot and content to reflect your current position and skills ensures employers and clients are seeing the most recent and best version of you.
In 2016, mobile continued to possess that undeniable je ne sais quoi for marketers and consumers. It helped drive digital ad revenue to reach $32.7 billion in the first half of 2016 alone. And it kept the momentum going into the holiday shopping season, where mobile really shined.