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Social Media Hazards That Blow Your Job Opportunities

By Jamie Chaffin, July 26, 2016

Today there are over 2.3 billion people active on social media. They’re sharing content and images, and employers are watching.

How to Increase Conversions With Mobile PPC

By Melissa Duko, July 21, 2016

Mobile usage is rapidly growing each year, especially mobile apps which are up 58%. As mobile usage continues to surpass desktop, mobile ad revenue is predicted to rise 25.2% by 2020, while desktop search ad revenue will decline.

4 Tips for Stretching Your Display Budget to the Max

By Melissa Duko, July 19, 2016

Budget. It’s a word that invokes mixed emotion. The most common emotion: stress. Budget the right way and you stand to save and hopefully make money. Budget the wrong way, and well, you’re in the hole. No wonder advertisers feel pressure.

Parallax for a Purpose: Great Examples of Interactive Scrolling Websites

By Adrienne Erin, July 14, 2016

Interactive scrolling is one of the most polarizing design styles out there. Some people swear by it and some people hate it.

Why Lead Lists Suck (and How Inbound Leads Are Better)

By Alexa Matia, July 12, 2016

That’s right, lead lists suck. Too many marketers look at lead lists as “necessary evils.” But I’m here to tell you there’s a better way.

7 Questions You Need to Answer If You're Considering PPC

By Jamie Chaffin, July 07, 2016

Pay per click marketing is a valuable tool to have in your advertising arsenal. By displaying PPC ads of your business on mobile devices and desktops, you have the ability to target consumers wherever they go. Consumers will see your ad, and hopefully click on it. While clicks cost money, they’re an investment that will -- if done successfully -- pay off with a conversion or a sale.

SEO vs. Social Media: How to Choose the Best Strategy

By Alexa Matia, July 05, 2016

For advertisers and brands, search engine marketing (SEM) and search engine optimization (SEO) have been the tried and true methods of reaching customers on the internet.

All Signs Point to Social Media: The Future of Video Advertising

By Melissa Duko, June 30, 2016

Video builds an emotional connection by bringing your brand to life. In fact, Axonn Research found 7 in 10 people view brands in a more positive light after watching interesting video content from them.

PPC 101: A Crash Course in Pay Per Click Advertising

By Marty Schneck, June 28, 2016

What? What is… what is this thing? PPC?

Why All the Best Decision-Makers Use APIs

By Melissa Duko, June 23, 2016

Businesses are always searching for ways to cut costs and overhead. If there is a way your business could potentially save more than $590 billion, your company would be foolish not to implement that method. So, why aren’t more companies integrating systems with APIs?

How to Work a Lead: Tips and Tricks to Close That Sale

By Melissa Duko, June 21, 2016

Advertisers know pay per call advertising delivers a higher success rate for closing and converting leads than other methods (e.g. pay per click). An integral part of pay per call’s success is its ability to deliver a quick response. Consumers -- to the tune of 75% -- appreciate they can pick up the phone and get a live person to complete an order or provide a solution. And a popular option for connecting those consumers to the right person is warm transfers.