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Scaling the Inverted Traffic Pyramid: What You Need to Know

By Melissa Duko, May 23, 2017

Advertisers know pay per call offers the quickest response for customers. But why aren’t your call center’s phones ringing off the hook? It could be because your call bids aren’t hitting that “inverted traffic” sweet spot.

Back to Basics: How to Personalize Your Display Ads

By Kim Marcozzi, May 18, 2017

View a web page, watch a video, or scroll through an article, and you’re sure to find at least one display ad. Display advertisements are everywhere. And not surprisingly, consumers are becoming increasingly desensitized to them.

Brand Safety: How Poor Word Choice Can Hurt

By Melissa Duko, May 16, 2017

Sticks and stones may break my bones, but words can never hurt me.

Why Instagram Influencers Need to Be Careful What They Promote

By Melissa Duko, May 11, 2017

Influencer marketing can be extremely lucrative. Get paid big bucks for taking two seconds to post a sponsored Instagram post? No need to think twice.  

4 KPIs for Measuring Display Campaign Success

By Alana Domingo, May 09, 2017

Unless you live under a rock or insist on using an ad blocker to declutter your Facebook feed, chances are you’ve come across display advertising while searching online.

4 Reasons Why You Need to Join in on Twitter Chats

By Alexa Matia, May 04, 2017

Social media is great for building both your personal and professional network, but Twitter is one of the best social media sites for starting a conversation. It’s less about sharing super long articles or albums of photos, and more about who can say the most in only 140 short characters. 

How to Identify and Capitalize on a Marketing Trend

By Melissa Duko, May 02, 2017

Opportunity is everywhere. But while some advertisers have their finger on the pulse of market trends, others come to the game late. Or even worse: remain forever clueless.

4 Examples of Why You Should Always Read the Fine Print

By Ashlee Dixon, April 27, 2017

You’re almost done upgrading your software, when up pops a 12-page PDF containing additional information in fine print? Ugh. You just want to complete it and go to lunch. You click ‘accept terms and conditions,’ and head to Chipotle.

5 Editing Tools to Use in a Pinch

By Melissa Duko, April 25, 2017

Don’t worry editors, this isn’t a blog post about making your jobs obsolete. Nothing can replace the skills of a seasoned editor. Not even the most sophisticated bot or online editing tool can accurately check for deviations from a company’s in-house style guide, or understand all the nuances of the human language.

Phone Fraud: How to Protect Your Company

By Rich Kahn, April 20, 2017

Advertisers are losing $7.2 billion annually to ad fraud. Did you know that includes pay per call fraud, too?  

4 Steps to Master the Display Advertising Beast

By Christa House, April 18, 2017

At first glance, display advertising is like an adorable puppy dog; it’s visual and engaging. But when you start to tally up all of the things that go into creating and managing a display campaign, it can quickly transform into an intimidating beast.