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7 of the Worst Ads of 2017

By Ashlee Dixon, December 14, 2017

When 2016 ended we were all hopeful. “It’s finally over,” we all shouted (and sighed) in relief. But little did we know that 2017 would bring another rollercoaster year of changes. In addition to political drama, fake news, and celeb deaths, 2017 gifted us with some of the worst ads in recent memory.

How to Enhance Your Brand Using Social Media

By Alexis Short, December 12, 2017

Social media is on the rise, with usage consistently increasing since 2008. Now 81% of Americans have at least one social media account. Worldwide, social media is estimated to have expanded well into 2.46 billion users and is expected to grow even more (up to 2.77 billion) in the coming years.

6 Ways Bad Communication Skills Can Damage Your Career

By Alana Domingo, December 07, 2017

As 2018 rapidly approaches, some of you may be looking for a change in the new year. Perhaps you’re seeking a new position in your field or starting to look at internship applications. As you read through job listings posted all over the web, you start to notice a common desired trait: excellent communication skills.

4 Steps to Launching Your Ecommerce Store on Amazon

By Ashlee Dixon, December 05, 2017

Starting an online business can be a great source of income. Unlike traditional brick-and-mortar stores, ecommerce allows you to reach consumers all over the world. On top of that, you can even generate revenue in your sleep. Pretty awesome, right?

Circle of Life: The Online Advertising Ecosystem [Infographic]

By Alana Domingo, November 30, 2017

Nature is a beautiful thing. All plants and animals, large and small, depend on each other to keep the world turning. However, if one piece of the puzzle goes missing, the whole ecosystem may crumble.

How to Maximize Your Holiday Marketing With Social Media

By Alexa Matia, November 28, 2017

The holidays are a magical time of year. Despite the holiday season starting earlier and earlier each year, there are some things that never get old: the food, the family, A Christmas Story, the killer sales. My wallet and waistline have a love/hate relationship with this time of year.

7 Tips to Get the Most out of Your Landing Page

By Alexis Short, November 21, 2017

Pay per click ads and their landing pages are a lot like runways. Let’s say a user (plane) searches online for coffee beans (destination). A PPC ad appears and the user clicks, initiating take-off. Where they arrive next is the landing page (runway).  

Rebranding: Those Who Got It Right (and Wrong)

By Ashlee Dixon, November 16, 2017

Branding is one of the most important steps for a business. How do you want to be perceived by your customers? Trustworthy and better than the competition most likely.

What Is Demographic Targeting and Why You Need It

By Alexis Short, November 14, 2017

When you’ve got a great product, it can be tempting to want to show the world your pay per click ads. But the reality is not everyone will like your product. (Sorry, truth hurts.) And when you’re a small business with a tight budget, you don’t want to waste valuable digital marketing dollars on consumers who won’t bite.  

Black Friday: How Brands Are Fighting the Retail Apocalypse

By Melissa Duko, November 09, 2017

The origin of Black Friday goes a little something like this: Retailers who were operating at a loss (in the red) rebounded (went into the black) thanks to holiday shoppers who snagged discounted goods the day after Thanksgiving.   

How to Market to the Empowered Consumer

By Alana Domingo, November 07, 2017

Consumers are done. They’re seeing through the buzzwords, pandering messages, and shiny packaging. They’re tired of being passive participants in the marketing game. They’ve had enough, and they’re not going to take it anymore.