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A Day in the Life of a PPC Specialist

By Melissa Duko, June 20, 2018

“So, what do you do?”

How to Effectively Manage Micro-Influencers

By Shane Barker, June 13, 2018

Micro-influencers are a hot social media marketing trend. Collaborating with them can give you significant engagement without burning a hole in your pocket. By having a tighter number of followers (e.g. 1,000 to 50,000), this type of influencer is able to create stronger and more personal connections than a celebrity influencer who has 1 million plus followers.

The Anatomy of the Perfect PPC Ad

By Alana Domingo, June 06, 2018

Pay per click (PPC) advertising takes a page out of Darwin’s “survival of the fittest” playbook. With so many advertisers fighting for premium advertising space, you need to make sure your PPC ads can hold their own among the rest.

The Best Ways to Optimize Your Pinterest Presence

By Alana Domingo, May 30, 2018

Pinterest has grown from a humble image-sharing site into a full-fledged visual search engine, boasting 175 million monthly users and more than 50 billion posts. But with so much content flooding the platform, your brand might get lost in the mix.

What You Need to Know About Marketing Personas

By Melissa Duko, May 23, 2018

Wouldn’t it be amazing if all customers were like Flat Stanley? One-dimensional and fit into a one-size fits all envelope?

GDPR: What Publishers Are Worrying About

By Melissa Duko, May 16, 2018

The deadline for General Data Protection Regulation (GDPR) will be here in just a few days. By now everyone is familiar with how GDPR’s regulations are going to impact them, but what many may not realize is how much of the burden will be put on publishers.

How to Make a Brand Style Guide

By Alana Domingo, May 09, 2018

In digital marketing (and marketing in general), brand identity is everything. How else are you supposed to stand out from all the other brands clamoring in your niche? But sometimes, staying true to your brand can be hard, especially when you’re constantly creating tons of content.

How to Create a Bangin' Online Portfolio

By Melissa Duko, May 02, 2018

Having a digital portfolio has become more than just a novelty. It’s evolved into a requirement when applying for a new position, particularly one in a creative field. Content writers, graphic designers, and digital marketers are all required to submit samples as part of the job application process.

Retargeting: A Smart Marketer’s Guide to Happy Endings

By Katherine Nails, April 25, 2018

Once upon a time, a weary web wanderer found your site.

“Alas,” they cried as they filled their cart. “These fabulous wares bring me such delight!”

Just as it seemed your skill in ecommerce would pay off,

The client’s phone rang, and the school said her daughter’s come down with a cough.

As the customer hurried out to collect her child,

She left behind a forgotten cart, her purchases unreconciled.

Experiential Retail: How to Stay Strong in the Digital Age

By Alana Domingo, April 18, 2018

There are a lot of dangerous buzzwords plaguing the retail industry. “Retail apocalypse!” scream headlines every time a big brand declares bankruptcy. Stories of dead malls flood the news as more and more shopping complexes struggle to find tenants. This year alone, around 25 major retailers may file for bankruptcy, according to real estate firm Cushman & Wakefield.

How Retailers Are Surviving by Following the "Amazon Playbook"

By Melissa Duko, April 11, 2018

The Amazon effect is in full swing and the retail apocalypse is taking no prisoners. For many brick-and-mortar brands, it’s a tumultuous time. They feel like they’re getting it from all sides.