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Sip on This: Why You Need PPC and Pay Per Call

By Ashlee Dixon, December 06, 2016

Some decisions are easy to make (ahem Chipotle vs leftovers). But when it comes to your digital marketing strategy, choosing the right tools for your campaign isn’t always so simple. When deciding between pay per click (PPC) and pay per call, you might find yourself at a crossroads.   

Video Drove the Election: Here's Why You'll Need It in 2017

By Melissa Duko, December 01, 2016

The political dust may still be settling, but one thing is clear: video drove the 2016 election.

Auto Dealerships: Boost Your Leads With Search Engine Marketing

By Melissa Duko, November 29, 2016

Each day Google processes more than 3.5 billion searches. When you’re a small business, making your company rise to the top of search results can be daunting.  

5 Best Practices to Make an Editor Your Ally

By Melissa Duko, November 22, 2016

It’s no secret editors can be intimidating. They’re grammar sticklers who enjoy dissecting sentences and making writers cry. (Just kidding about that last part, mostly.)

3 Ways the Bachelorette Can Help Your Remarketing Strategy

By Ashlee Dixon, November 17, 2016

Shopping cart abandonment.

5 Things You Need to Know Before Cutting the Cable Cord

By Melissa Duko, November 15, 2016

Cable companies are doing a great job of offering their customers TV access on-the-go. Scream Queens, Big Bang Theory, American Horror Story, are all at your fingertips. But 24/7 TV access wherever and whenever isn’t easing the pain of of rising cable and satellite TV costs.

PPC: How to Keep Customers for the Long Haul

By Ashlee Dixon, November 10, 2016

So you’ve finally closed the deal, congratulations! But don’t move onto greener pastures just yet.

Catching Up With Google Analytics: What's New and Improved

By Melissa Duko, November 08, 2016

Unless you’re a numbers person, analytics are probably not your cup of tea. But digital marketers who want to know how many people visit their site and what’s driving their traffic, realize analytics are a necessary evil.

8 Quick and Easy Social Media Ideas for Small Business Saturday

By Alexa Matia, November 03, 2016

Small Business Saturday is the one day of the year where customers are encouraged to support their local businesses by “shopping small.”

5 Mistakes That'll Derail Your PPC Campaign

By Ron Popio, Jr., November 01, 2016

Pay per click advertising is a valuable tool to have in your ad campaign toolbox. By displaying your PPC ads on desktops and mobile devices, you’ll reach consumers whenever and wherever they are.

4 Ways to Take Your Startup to the Next Level with Digital Marketing

By Shane Barker, October 27, 2016

So you’ve set out on your own and established a small startup. Now you’re trying to market your brand online and get your name out there to as many people as possible. And as a startup, you need to do it quickly and cost-effectively.