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The Top 3 Reasons Good Grammar is Essential For Every Business

By Katherine Nails, March 21, 2018

Almost every high school English teacher has the same sign on their wall. It says some version of “Let’s eat Grandma vs. Let’s eat, Grandma: Punctuation Saves Lives!” As cheesy as that sign is, its sentiment, that grammar and punctuation really do matter, rings true in the business world.

The Beginner’s Guide to PPC

By Katherine Nails, March 14, 2018

Trying to understand the ins-and-outs of pay per click advertising (PPC) can be overwhelming, and leave you feeling like you just left a three-hour seminar on astrophysics. 

15 Tools to Streamline Your Content Curation

By Melissa Duko, March 07, 2018

76% of marketers share curated content on social media. Curated content increases brand visibility and audience engagement, but curating that content can be daunting.

Why You Should Never Pay for Social Followers

By Alexis Short, February 28, 2018

It seems appealing to gain hundreds to thousands of followers for just a small price and a short waiting period. We all want more followers, right? But buying followers is not the smartest (or most beneficial) way to build your brand. Websites that sell these so-called “followers” are sketchy and aren't worth the trouble.

How to Get the Best Results With Your PPC Copy

By Alana Domingo, February 21, 2018

With so many rules, styles, and quirks, writing can be tricky. It’s easy to get your thoughts jumbled up or make grammatical mistakes. But when business is involved, your writing chops can either bring in customers or send them scrambling away.

Why You Should Care About Facebook’s Latest Algorithm

By Katherine Nails, February 14, 2018

Facebook is an abyss of cute animal videos, political tirades, memes, and nosy relatives. It’s always been easy to scroll mindlessly through posts for way longer than intended... until now.

4 Ways to Improve Your Website’s Bounce Rate

By Alana Domingo, February 07, 2018

If you’re in the digital marketing space, you know monitoring your metrics is extremely important (even if it’s not always fun). You rely on data to quantify your work and measure your success. One way of evaluating your website’s performance is by keeping track of your bounce rate.

Our Top 4 Super Bowl Marketing Tips You Need to Know

By Katherine Nails, January 31, 2018

Last year 114 million people, or nearly one-third of Americans, watched the Super Bowl. These numbers make the game prime-time for advertisers and marketers. Because of this, commercial slots during the event are reportedly setting advertisers back $5 million, excluding production costs.

How Retailers Are Surviving by Following the "Amazon Playbook"

By Melissa Duko, January 31, 2018

The Amazon effect is in full swing and the retail apocalypse is taking no prisoners. For many brick-and-mortar brands, it’s a tumultuous time. They feel like they’re getting it from all sides.

General Data Protection Regulation: What You Need to Know

By Melissa Duko, January 24, 2018

The General Data Protection Regulation (GDPR) is nothing new. It’s been in the works since 2016 when the European Union (EU) drafted legislation to regulate consumer privacy. But for U.S. companies, the deadline to get on board is fast approaching. They have until May 25, 2018 to update their current policies and ensure compliance.  

6 Online Certifications to Boost Your Digital Marketing Skills

By Alana Domingo, January 17, 2018

New year, new you. Or at least, an improved you. As 2018 kicks off, you might be thinking about boosting your job performance or beefing up your resume. But maybe you don’t have a ton of free time or money, or the thought of going back to school freaks you out. Well, the internet is here to help.