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What You Need to Know About Marketing Personas

By Melissa Duko, May 23, 2018

Wouldn’t it be amazing if all customers were like Flat Stanley? One-dimensional and fit into a one-size fits all envelope?

GDPR: What Publishers Are Worrying About

By Melissa Duko, May 16, 2018

The deadline for General Data Protection Regulation (GDPR) will be here in just a few days. By now everyone is familiar with how GDPR’s regulations are going to impact them, but what many may not realize is how much of the burden will be put on publishers.

How to Make a Brand Style Guide

By Alana Domingo, May 09, 2018

In digital marketing (and marketing in general), brand identity is everything. How else are you supposed to stand out from all the other brands clamoring in your niche? But sometimes, staying true to your brand can be hard, especially when you’re constantly creating tons of content.

How to Create a Bangin' Online Portfolio

By Melissa Duko, May 02, 2018

Having a digital portfolio has become more than just a novelty. It’s evolved into a requirement when applying for a new position, particularly one in a creative field. Content writers, graphic designers, and digital marketers are all required to submit samples as part of the job application process.

Retargeting: A Smart Marketer’s Guide to Happy Endings

By Katherine Nails, April 25, 2018

Once upon a time, a weary web wanderer found your site.

“Alas,” they cried as they filled their cart. “These fabulous wares bring me such delight!”

Just as it seemed your skill in ecommerce would pay off,

The client’s phone rang, and the school said her daughter’s come down with a cough.

As the customer hurried out to collect her child,

She left behind a forgotten cart, her purchases unreconciled.

Experiential Retail: How to Stay Strong in the Digital Age

By Alana Domingo, April 18, 2018

There are a lot of dangerous buzzwords plaguing the retail industry. “Retail apocalypse!” scream headlines every time a big brand declares bankruptcy. Stories of dead malls flood the news as more and more shopping complexes struggle to find tenants. This year alone, around 25 major retailers may file for bankruptcy, according to real estate firm Cushman & Wakefield.

How Retailers Are Surviving by Following the "Amazon Playbook"

By Melissa Duko, April 11, 2018

The Amazon effect is in full swing and the retail apocalypse is taking no prisoners. For many brick-and-mortar brands, it’s a tumultuous time. They feel like they’re getting it from all sides.

Spotlight on Chatbots: How to Update Your Marketing Strategy

By Katherine Nails, April 04, 2018

Picture an employee who is punctual, efficient, and doesn’t mind odd or long hours. And the best part: they don’t care about picking up a paycheck every two weeks.

What Marketers Need to Know About Virtual Reality

By Alana Domingo, March 28, 2018

“‘Illusion!’ he told himself. Clever optical devices, not reality... To his eyes the ground was mossy verdure; to his touch it was merely a thin hotel carpet.”

The Top 3 Reasons Good Grammar is Essential For Every Business

By Katherine Nails, March 21, 2018

Almost every high school English teacher has the same sign on their wall. It says some version of “Let’s eat Grandma vs. Let’s eat, Grandma: Punctuation Saves Lives!” As cheesy as that sign is, its sentiment, that grammar and punctuation really do matter, rings true in the business world.

The Beginner’s Guide to PPC

By Katherine Nails, March 14, 2018

Trying to understand the ins-and-outs of pay per click advertising (PPC) can be overwhelming, and leave you feeling like you just left a three-hour seminar on astrophysics.