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What You Need to Know About Automated vs Managed Ad Placement

By Ashlee Dixon, August 17, 2017

Let’s face the facts: when it comes to digital advertising, automated ad placement is 10X more convenient than managed ad placement, if not more. It saves time, allowing you to focus more energy on other parts of your business.

15 Free Online Tools Every Entrepreneur Should Know About

By Waqas Dogar, August 15, 2017

Entrepreneurship is full of challenges and opportunities. Trying to balance it all can be overwhelming, especially when you’re on a budget.

Investing in Digital Marketing: How to Soar Like an Eagle

By Ashlee Dixon, August 10, 2017

Investing can induce anxiety, especially when it involves your business. Your business is your progeny. You’re putting in time and hard work to make your idea soar like an eagle. So, it’s no surprise you feel uneasy when deciding which type of digital marketing to invest in. You want to pick the right one, the one that will give you a return on your investment.

What in the World Is Sponsored Content?

By Alana Domingo, August 08, 2017

The online advertising landscape is changing. People are done dealing with annoying pop-up ads and pages riddled with banners and autoplay videos.

Supply Side and Demand Side: What You Need to Know

By Melissa Duko, August 03, 2017

Do you know the difference between a Supply Side Platform (SSP) and a Demand Side Platform (DSP)? Or would you have to phone a friend?

3 Things You Need to Know About Evergreen Content

By Melissa Duko, August 01, 2017

Creating great content takes time. There’s researching, drafting, editing, and revising. Hours of labor (and love) go into a single blog post. And then that post is shared one time and fades into the internet abyss.  

Why Brands Need to Be Extra Careful When Pairing With Celebrities

By Alexa Matia, July 27, 2017
It’s a tale as old as time: Brand meets celebrity, celebrity says something offensive, and the brand is left to pick up the pieces of a broken relationship.

As a brand, pairing up with a public figure that has any amount of influence can be a risk. It can lead to more brand awareness, but here’s where the common saying about good publicity is false. Any publicity isn’t always good publicity.

Bitcoin: The Fundamentals of How It Works

By Ashlee Dixon, July 25, 2017

Cryptocurrency sounds like something from a Sci-Fi movie. But despite the fact that it’s intangible money, it’s very real. And for users looking for an alternative to the traditional monetary system, it offers an enticing sense of freedom and security.

Why Dirty Call Tracking Numbers Aren't Worth It and How to Avoid Them

By Melissa Duko, July 20, 2017

If something is dirty you tend to avoid it, right? Unless it’s some delicious dirt pudding, no good can come of it. So, you’d think dirty call numbers would strike fear in the hearts of marketers.

4 Ways to Make Great Marketing Collateral

By Ashlee Dixon, July 18, 2017

You’re immersed in your everyday work when you overhear someone in sales say, “I keep receiving the same question from potential clients, ‘What is the inverted traffic pyramid?’”

Old School Marketing in a Digital Marketing World

By Ashlee Dixon, July 13, 2017

Not too long ago, I was walking outside of Walmart and per usual couldn’t remember where I parked. As I looked around for my car, I noticed every car had a piece of white paper on their windshield.