eZanga Blog

Search
Connect

Get New Posts via Email

Become a Contributor

Click below to apply to write for eZanga.

Apply Now

How to Increase Conversions With Mobile PPC

By Melissa Duko, July 21, 2016

Mobile usage is rapidly growing each year, especially mobile apps which are up 58%. As mobile usage continues to surpass desktop, mobile ad...

Continue Reading

4 Tips for Stretching Your Display Budget to the Max

By Melissa Duko, July 19, 2016

Budget. It’s a word that invokes mixed emotion. The most common emotion: stress. Budget the right way and you stand to save and hopefully make...

Continue Reading

Parallax for a Purpose: Great Examples of Interactive Scrolling Websites

By Adrienne Erin, July 14, 2016

Interactive scrolling is one of the most polarizing design styles out there. Some people swear by it and some people hate it.

Continue Reading

Why Lead Lists Suck (and How Inbound Leads Are Better)

By Alexa Matia, July 12, 2016

That’s right, lead lists suck. Too many marketers look at lead lists as “necessary evils.” But I’m here to tell you there’s a better way.

Continue Reading

7 Questions You Need to Answer If You're Considering PPC

By Jamie Chaffin, July 07, 2016

Pay per click marketing is a valuable tool to have in your advertising arsenal. By displaying PPC ads of your business on mobile devices and...

Continue Reading

SEO vs. Social Media: How to Choose the Best Strategy

By Alexa Matia, July 05, 2016

For advertisers and brands, search engine marketing (SEM) and search engine optimization (SEO) have been the tried and true methods of reaching...

Continue Reading

All Signs Point to Social Media: The Future of Video Advertising

By Melissa Duko, June 30, 2016

Video builds an emotional connection by bringing your brand to life. In fact, Axonn Research found 7 in 10 people view brands in a more positive...

Continue Reading

PPC 101: A Crash Course in Pay Per Click Advertising

By Marty Schneck, June 28, 2016

What? What is… what is this thing? PPC?

Continue Reading

Why All the Best Decision-Makers Use APIs

By Melissa Duko, June 23, 2016

Businesses are always searching for ways to cut costs and overhead. If there is a way your business could potentially save more than $590 billion,...

Continue Reading

How to Work a Lead: Tips and Tricks to Close That Sale

By Melissa Duko, June 21, 2016

Advertisers know pay per call advertising delivers a higher success rate for closing and converting leads than other methods (e.g. pay per click)....

Continue Reading