For small business owners, going up against the larger corporations might seem like a futile endeavor. They’re bigger, richer, and more people have heard of them; it seems as though they have all the power.
As the rise of virtual reality continues to grow, marketers are striving to make it even more immersive for their consumers. With sight and sound already available in VR devices (e.g. Oculus Rift, Samsung Gear VR), the next step for blurring the lines between reality and virtual reality is to incorporate smell.
Despite ad fraud concerns, more than 70% of publishers use programmatic tools for their media buying.
People like images. They’re easier to understand, and our brains process the information we see in images more quickly. Plus, images make potential consumers more inclined to read your content in the first place.
Anything below the fold tends to be treated as an afterthought. For many advertisers, the footer tends to be out of sight, out of mind. But don’t be so quick to dismiss this prime piece of online real estate. One of the biggest myths around is people don’t scroll, but studies show just the opposite.
Keeping teams on task can be cumbersome, especially when you’re juggling multiple projects and managing remote employees. Effective project management is essential, but the days of sticky notes and hard copy memos to keep everyone in the loop no longer cut it.
A lot of brands and companies overlook the value of adding content marketing to their strategy, but content marketing can be extremely profitable if done correctly.
My experience at eZanga, as this summer’s Content Marketing Intern, has been completely enlightening (both professionally and personally).
Millions of people follow Hillary Clinton and Donald J. Trump on Twitter, Facebook, and Instagram, and the number is growing every day. Via these social platforms, people are tuning in to see what the candidates have to say, whether Clinton and Trump’s platforms align with their views. People are invested in the Clinton and Trump brands.
The second page of the search results is pretty much a death sentence for your web page. Almost no one goes to it.
Ask most marketers about the state of digital advertising, and they’ll tell you it’s come a long way. From the rise of mobile to the seemingly inevitable virtual reality takeover, digital advertising is advancing. But, there’s one area where it’s still lacking: fraud detection and prevention.
