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Why Dirty Call Tracking Numbers Aren't Worth It and How to Avoid Them

By Melissa Duko, July 20, 2017

If something is dirty you tend to avoid it, right? Unless it’s some delicious dirt pudding, no good can come of it. So, you’d think dirty call numbers would strike fear in the hearts of marketers.

4 Ways to Make Great Marketing Collateral

By Ashlee Dixon, July 18, 2017

You’re immersed in your everyday work when you overhear someone in sales say, “I keep receiving the same question from potential clients, ‘What is the inverted traffic pyramid?’”

Old School Marketing in a Digital Marketing World

By Ashlee Dixon, July 13, 2017

Not too long ago, I was walking outside of Walmart and per usual couldn’t remember where I parked. As I looked around for my car, I noticed every car had a piece of white paper on their windshield.

5 Money-Saving Graphic Design Tools for Small Business Marketers

By Alana Domingo, July 11, 2017

It’s a fact: people like pictures. Before we invented the written word, we humans were recording our stories as drawings on cave walls.  

The Dismantling of Net Neutrality Laws: What You Need to Know

By Melissa Duko, July 06, 2017

One, two, Trump is coming for you...

Should You Sell Out? Pros and Cons of Acquisition by a Big Brand

By Melissa Duko, June 29, 2017

When a big brand comes a-knocking, and the numbers are right, the temptation to “sell out” may be too irresistible to resist.

Why Pay per Call Is Still a Valuable Tool for Lead Generation

By Ashlee Dixon, June 27, 2017

Although society has transitioned to all things digital, customers still seek interaction with a business when they’re deciding to buy a product. So, they pick up the phone and hit dial.

Dark Side of Automation: What You Need to Know About Instagram Bots

By Jennifer Connor, June 22, 2017

In theory, social media automation sounds good. Less time spent scrolling, and more time spent working. No more spending hours on social media building engagement, generating leads, or growing your followers; just set and forget. Imagine what you could do with all that extra time?

Top 5 Shopify Apps to Boost Your Ecommerce Sales

By Brandon Leibowitz, June 20, 2017

Need help driving sales for your ecommerce store? With the right tools, you can enhance your sales strategy and get more people to buy from you.

How to Survive the Homebody Epidemic

By Ashlee Dixon, June 15, 2017

Sitting at home with a glass of wine, and your eyes glued to a screen (e.g. smartphone, tablet, or TV), has become a common way to spend leisure time. And personally, it’s my favorite way to relax.

3 Things to Try When You Have a Click Campaign That’s Not Working

By Alana Domingo, June 13, 2017

A lot of people think pay per click campaigns are a quick and easy way to get conversions on a limited budget. However, not all PPC campaigns work the way they should. Many times, money’s wasted as poor traffic and unqualified leads click your ads but fail to convert.