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Has Cutting the Cord Reached Its Peak?

By Melissa Duko, September 19, 2017

The cord cutting trend doesn’t appear to be showing any signs of slowing down. Every day more consumers are ditching traditional cable and satellite providers, instead opting for a “cordless lifestyle.”

What Makes Entertainment Marketing So Special?

By Alana Domingo, September 14, 2017

Brands want to be where the people are, but the trouble is that people are disappearing. Wanting to get away from in-your-face advertising and commercial breaks, more people are ditching traditional cable and switching to paid, ad-free services like Netflix and Hulu. They’re using software to avoid pesky ads on YouTube and streamline their Facebook feeds.

AMP 101: What Digital Marketers Need to Know

By Melissa Duko, September 12, 2017

In 2015, Google recognized our need for speed and gifted us accelerated mobile pages (AMP). Or perhaps they were just looking to give Facebook’s Instant Articles some competition. Either way, publishers and advertisers are benefitting.

3 Ways to Keep Your Sponsored Content FTC Compliant

By Alana Domingo, September 07, 2017

Earlier this year, a bunch of Instagram stars got in trouble over using sketchy advertising practices in their posts. The Federal Trade Commission (FTC) sent “educational” letters to 90 social media influencers, reminding them that they need to clearly state when a post is sponsored or promoted by a brand.

Brand Reactions: The Right (and Wrong) Way to Respond to a Disaster

By Melissa Duko, September 05, 2017

When a disaster strikes, it can serve as an opportunity for brands to give back to their customers and the community. But how a brand gives back can have a positive or negative impact on the brand’s reputation.

The Importance of a Local SEO Strategy

By Alexis Short, August 31, 2017

When was the last time you opened up your Google app on your smartphone and searched for a business around your location? Chances are, you’ve done it multiple times in the past week. Whether you searched for the phone number of your local florist, looked up the address to the car wash down the street, or checked the business hours of a diner near you, you made a local search.

7 Financial Apps to Help With Your Small Business

By Ashlee Dixon, August 29, 2017

Starting a small business can be stressful. You need a plan for just about every possible scenario, including your finances. But what if there were products out there offering assistance in this department?

Does the Good Outweigh the Bad? What You Should Know About PPC

By Alexis Short, August 24, 2017

Maybe you’re familiar with pay per click advertising, or maybe you only know the phrase because you clicked on this article. Whether you’re an expert or a beginner, everyone should know the basics of pay per click along with the pros and cons.

User Engagement: What Is the Participation Pyramid?

By Alana Domingo, August 22, 2017

When we usually talk about user engagement in a digital marketing sense, we talk about how users respond to and interact with content. A lot of times, we focus too much on the quantifiable side of engagement, like pageviews and clicks.

What You Need to Know About Automated vs Managed Ad Placement

By Ashlee Dixon, August 17, 2017

Let’s face the facts: when it comes to digital advertising, automated ad placement is 10X more convenient than managed ad placement, if not more. It saves time, allowing you to focus more energy on other parts of your business.

15 Free Online Tools Every Entrepreneur Should Know About

By Waqas Dogar, August 15, 2017

Entrepreneurship is full of challenges and opportunities. Trying to balance it all can be overwhelming, especially when you’re on a budget.