Advertisers know pay per call offers the quickest response for customers. But why aren’t your call center’s phones ringing off the hook? It could be because your call bids aren’t hitting that “inverted traffic” sweet spot.
Sticks and stones may break my bones, but words can never hurt me.
Influencer marketing can be extremely lucrative. Get paid big bucks for taking two seconds to post a sponsored Instagram post? No need to think twice.
Unless you live under a rock or insist on using an ad blocker to declutter your Facebook feed, chances are you’ve come across display advertising while searching online.
Social media is great for building both your personal and professional network, but Twitter is one of the best social media sites for starting a conversation. It’s less about sharing super long articles or albums of photos, and more about who can say the most in only 140 short characters.
Opportunity is everywhere. But while some advertisers have their finger on the pulse of market trends, others come to the game late. Or even worse: remain forever clueless.
You’re almost done upgrading your software, when up pops a 12-page PDF containing additional information in fine print? Ugh. You just want to complete it and go to lunch. You click ‘accept terms and conditions,’ and head to Chipotle.
Don’t worry editors, this isn’t a blog post about making your jobs obsolete. Nothing can replace the skills of a seasoned editor. Not even the most sophisticated bot or online editing tool can accurately check for deviations from a company’s in-house style guide, or understand all the nuances of the human language.
Advertisers are losing $7.2 billion annually to ad fraud. Did you know that includes pay per call fraud, too?