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4 Examples of Why You Should Always Read the Fine Print

By Ashlee Dixon, April 27, 2017

You’re almost done upgrading your software, when up pops a 12-page PDF containing additional information in fine print? Ugh. You just want to complete it and go to lunch. You click ‘accept terms and conditions,’ and head to Chipotle.

5 Editing Tools to Use in a Pinch

By Melissa Duko, April 25, 2017

Don’t worry editors, this isn’t a blog post about making your jobs obsolete. Nothing can replace the skills of a seasoned editor. Not even the most sophisticated bot or online editing tool can accurately check for deviations from a company’s in-house style guide, or understand all the nuances of the human language.

Phone Fraud: How to Protect Your Company

By Rich Kahn, April 20, 2017

Advertisers are losing $7.2 billion annually to ad fraud. Did you know that includes pay per call fraud, too?  

4 Steps to Master the Display Advertising Beast

By Christa House, April 18, 2017

At first glance, display advertising is like an adorable puppy dog; it’s visual and engaging. But when you start to tally up all of the things that go into creating and managing a display campaign, it can quickly transform into an intimidating beast.

How Colors Affect Your Marketing

By Jennifer Connor, April 13, 2017

Picking out the right colors to market your brand can be daunting. Researchers have found up to 90% of snap judgments made about products are based on color. Consumers are highly visual, and colors can influence how they view a brand’s personality and even credibility.

Online Privacy Is a Thing of the Past: What You Need to Know

By Melissa Duko, April 11, 2017

Concerns about online privacy are nothing new. But now there’s a major cause for concern. Last month, Congress ripped a page out of 1984’s playbook and repealed the Federal Communications Commission’s “Broadband Privacy Rules.”  

5 Web Design Trends Predicted by Shutterstock [Infographic]

By Adrienne Erin, April 06, 2017

Imagine a client asks you to redesign their golf course website. Easy enough. However, they want you to deliver a site design that’s not only on trend but will be relevant a year from now, too.

Retargeting Gone Wrong: 4 Tales of What Not to Do

By Melissa Duko, April 04, 2017

Retargeting is a great way to entice visitors who don’t convert right away, to finally take the plunge and purchase.

How to Bounce Back From Fake News

By Ashlee Dixon, March 30, 2017

Fake news. Sure, it seems harmless. It’s just juicy “clickbait” designed to get consumers to click. Miley Cyrus isn’t pregnant, but when you see an article titled: Miley’s Nightmare, Pregnant and Scared, you can’t help but want to know if it’s true.

How to Build Brand Trust With the Help of Influencers

By Shane Barker, March 28, 2017

According to Twitter, people trust an influencer’s opinion almost as much as they trust their own friend’s feedback. Clearly, what an influencer says matters, and it can significantly impact how consumers feel about your brand.

PPC, Calls, and Display: Choosing the Best Method For Your Business

By Melissa Duko, March 23, 2017

When a company decides to invest resources into digital advertising, it’s a smart move. But deciding to do digital advertising is just the first step. Digital advertising is a broad umbrella term. There are many subsets or types of advertising: pay per call, pay per click, and display.