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What You Need to Know About the Disadvantages of SMS Marketing

By Alexa Matia, October 25, 2016

There’s no denying that there are tons of advantages to SMS marketing. One Google search will show you that. But what about the disadvantages?

4 Kinds of Visual Content That Will Expand Your Reach

By Adrienne Erin, October 20, 2016

Increasing social media engagement is a top priority for many marketers. But simply posting a wall of text and expecting it to automatically resonate with consumers isn’t the right way to increase your audience reach.  

How to Make the Most of Your Marketing Budget This Holiday Season

By Alexa Matia, October 18, 2016

For smaller businesses, the craziness of the holiday shopping season means that, unlike Buddy the Elf, it might not be your favorite time of the year.  

A/B Testing: It Starts With Conversations and Ends in Conversions

By Ashlee Dixon, October 13, 2016

Has anyone ever told you, “You talk too much?” Or maybe you’re the one calling out a talkative friend. Either way, in the world of pay per click advertising, conversations need to become your new best friend.

5 Digital Marketing Misconceptions That Will Ruin Your Business

By Shane Barker, October 11, 2016

People only use 10% of their brain. Einstein failed math as a kid. The Great Wall of China can be seen from space. How many of these misconceptions have you bought into? Some misconceptions can be so popular that they eventually turn into “facts.” And even without checking the source, most people end up believing that these misconceptions are actually true.

Expanded Text Ads: What You Need to Know

By Melissa Duko, October 06, 2016

Try describing yourself in three words or less. It isn’t easy. Now imagine you’re a brand whose identity, product, or service needs to be summed up in just 35 characters.

Why Pay Per Call Is the Smart and Proven Way to Boost Your Business

By Ira Porter, October 04, 2016


All That Noise: The Generational Impact of Digital Advertising

By Michelle Brammer, September 29, 2016


How to Avoid Getting Dragged Down By Ineffective Anchor Text

By Melissa Duko, September 27, 2016

Scroll through any blog post or online news article, and you’ll see text in a different color (e.g. blue, green, purple). Hover over that text, and you’ll notice an underline appears. That’s anchor text, the text within a hyperlink.

Big vs. Small: How Small Businesses Can Win the Battle of the Brands

By Alexa Matia, September 22, 2016

For small business owners, going up against the larger corporations might seem like a futile endeavor. They’re bigger, richer, and more people have heard of them; it seems as though they have all the power.  

Blurred Lines: Why Smell Is the Next Big Thing in Virtual Reality

By Melissa Duko, September 20, 2016

As the rise of virtual reality continues to grow, marketers are striving to make it even more immersive for their consumers. With sight and sound already available in VR devices (e.g. Oculus Rift, Samsung Gear VR), the next step for blurring the lines between reality and virtual reality is to incorporate smell.