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Rise of the Mega Menu: 10 Well-Designed Examples

By Adrienne Erin, October 12, 2017

Ah web design, you silly, fickle beast. 

A/B vs Multivariate Testing: How to Choose the Right One

By Melissa Duko, October 10, 2017

Testing... Testing... 1-2-3. It’s rare to get something perfect the first time (unless you’re Beyonce). That’s why there’s testing. Through trial and error, you’re able to make modifications to fix what’s wrong until you get it right.

From Y to Z: How to Pivot Your Marketing Strategy for Gen Z

By Melissa Duko, October 05, 2017

Step aside, Millennials. Like an over-the-hill Real Housewife, you’re being cast aside for a shiny new trophy wife. Marketers have their eyes on the next generation: Generation Z.

How to Make a Business Card People Won’t Throw Away

By Alana Domingo, October 03, 2017

Whether you’re heading to a trade show, conference, or a client meeting, having a business card to share can give you an edge over others. The trouble is, everyone else probably has one, too. So many cards means that 88% of them get thrown out within a week.

Great Expectations: How to Satisfy Clients and Keep Your Sanity

By Melissa Duko, September 28, 2017

I’m about to break what’s been engrained in you since your first job: The customer is not always right.

What You Need to Know About Augmented Reality

By Alana Domingo, September 26, 2017

Last year’s Pokémon Go phenomenon brought augmented reality (AR) to the masses. I remember spending the summer running around outside with my friends, trying to catch digital critters on my smartphone. Although the app’s novelty quickly wore off, it gave businesses a taste of AR’s massive marketing power.

3 Ways to Leverage User Generated Content

By Ashlee Dixon, September 21, 2017

Consumer skepticism is nothing new. Consumers have always been leery of the hard sell. And now with influencer marketing hotter than ever, it’s even more clear that consumers will trust customer reviews over traditional advertising.

Has Cutting the Cord Reached Its Peak?

By Melissa Duko, September 19, 2017

The cord cutting trend doesn’t appear to be showing any signs of slowing down. Every day more consumers are ditching traditional cable and satellite providers, instead opting for a “cordless lifestyle.”

What Makes Entertainment Marketing So Special?

By Alana Domingo, September 14, 2017

Brands want to be where the people are, but the trouble is that people are disappearing. Wanting to get away from in-your-face advertising and commercial breaks, more people are ditching traditional cable and switching to paid, ad-free services like Netflix and Hulu. They’re using software to avoid pesky ads on YouTube and streamline their Facebook feeds.

AMP 101: What Digital Marketers Need to Know

By Melissa Duko, September 12, 2017

In 2015, Google recognized our need for speed and gifted us accelerated mobile pages (AMP). Or perhaps they were just looking to give Facebook’s Instant Articles some competition. Either way, publishers and advertisers are benefitting.

3 Ways to Keep Your Sponsored Content FTC Compliant

By Alana Domingo, September 07, 2017

Earlier this year, a bunch of Instagram stars got in trouble over using sketchy advertising practices in their posts. The Federal Trade Commission (FTC) sent “educational” letters to 90 social media influencers, reminding them that they need to clearly state when a post is sponsored or promoted by a brand.