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SEO 101: What You Need to Know to Optimize Your Website [Infographic]

By Alexa Matia, August 23, 2016

The second page of the search results is pretty much a death sentence for your web page. Almost no one goes to it.

Ad Fraud 101: 8 Types of Ad Fraud That Plague All Marketers

By Alexa Matia, August 18, 2016

Ask most marketers about the state of digital advertising, and they’ll tell you it’s come a long way. From the rise of mobile to the seemingly inevitable virtual reality takeover, digital advertising is advancing. But, there’s one area where it’s still lacking: fraud detection and prevention.

Click to Call vs. Warm Transfers: Which Will Boost Your Bottom Line?

By Alexa Matia, August 16, 2016

There are so many reasons why a business should invest in a pay per call advertising campaign, but one of the biggest reasons is this: consumers want to to connect over the phone. Plus, you see immediate returns with pay per call that you don’t necessarily see with PPC.

5 Proven Ways to Boost Your Brand's Online Presence

By Jamie Chaffin, August 11, 2016

Gone are the days when a business could succeed on foot traffic alone. Now 63% of consumers look up product information online before purchasing. If your company isn’t online, how will people know about your product or service?

How Media Buyers Can Fight Extinction: Reallocate Their Budgets

By Melissa Duko, August 09, 2016

64% of media buyers plan to spend nearly half of their digital ad budgets on programmatic this year. However, 94% of digital marketers think programmatic marketplace quality is a serious issue.

4 Reasons You Need to Embrace Interactive Advertising Right Now

By Jamie Chaffin, August 04, 2016

How many times have you read a blog post or watched a video and couldn’t recall what it was about? Probably too many times.

5 Things to Keep in Mind When Launching Your First Pay Per Call Campaign

By Melissa Duko, August 02, 2016

Pay per call advertising is booming. People are picking up the phone and calling companies. And the catalyst behind the boom: mobile search.

The Comprehensive Guide on How to Market Your Small Business

By Alexa Matia, July 28, 2016

For a small business owner, marketing might be the last thing on your mind. You have a business to run, after all. Depending on your business, you might have to:

Social Media Hazards That Blow Your Job Opportunities

By Jamie Chaffin, July 26, 2016

Today there are over 2.3 billion people active on social media. They’re sharing content and images, and employers are watching.

How to Increase Conversions With Mobile PPC

By Melissa Duko, July 21, 2016

Mobile usage is rapidly growing each year, especially mobile apps which are up 58%. As mobile usage continues to surpass desktop, mobile ad revenue is predicted to rise 25.2% by 2020, while desktop search ad revenue will decline.

4 Tips for Stretching Your Display Budget to the Max

By Melissa Duko, July 19, 2016

Budget. It’s a word that invokes mixed emotion. The most common emotion: stress. Budget the right way and you stand to save and hopefully make money. Budget the wrong way, and well, you’re in the hole. No wonder advertisers feel pressure.