For businesses today, branding is everything. Branding defines your company’s purpose. It’s what positions you against the competition and fosters trust with your customers. But sometimes you need to freshen up your branding.
Influencer marketingcan be beneficial to your business. But like all marketing strategies, it requires doing some research and picking the best approach for your company. Knowing the latest influencer marketing tactics will give you a competitive advantage.
For content marketers, freelancing can be a great way to make additional income on the side. You can freelance for just about any industry, so long as you avoid any non-compete issues.
There are many different KPIs (key performance indicators) to choose from when measuring how well your pay per click (PPC) campaign is doing. A lot of PPC managers use the same common KPIs to measure their success, including click-through rate, cost per click, total spend, and total clicks.
Digital brands looking for help with paid search marketing have several PPC agency options to choose from. Some agencies will solely manage a brand’s AdWords account. Others will design landing pages. And there are even agencies that will handle social media and omni-channel marketing strategies.
So, you want to take the leap from blogger to ecommerce entrepreneur. Great! Monetizing your passion is a smart move. And it’s never been easier to set up your own ecommerce store thanks to the abundance of do-it-yourself platforms, with some costing as little as $10/month.
Last year it was Hurricane Harvey, this year it’s volcanic eruptions in Hawaii. No matter where you live, there’s the possibility for a natural disaster. And a catastrophic natural event can leave your business reeling. According to FEMA, 40 to 60% of small businesses never reopen after a disaster occurs.
You’ve probably heard the saying, “If you do what you love, you’ll never work a day in your life.” Having a career you’re passionate about isn’t going to magically turn every day into a tropical vacation, but pursuing a job you love will positively impact your life. The more you love your job, the harder you’ll work at it. Happy people tend to earn higher salaries, and we can only assume these people are happy, in part, because they genuinely enjoy their jobs.
According to a HubSpot survey, when asked what types of content they’d like to see from brands, 63% of consumers over age 45 said they want more emails, compared to only 31% of Millennials. Why does this matter? Well, people still see emails as valuable sources of information, but they don’t want to be bogged down by a constant deluge of irrelevant messages.
Influencer marketing is huge. With brands trying to target a digital and social media savvy generation, it's becoming more common for brands to advertise with influencers. Rather than placing ads on pages where they might not be acknowledged, advertisers are taking to social media to promote their products.
When it comes to designing a landing page, even well-known companies have been known to miss the mark from time to time. Unfortunately major landing page mistakes like boring titles, too much clutter, or adding multiple calls-to-action can deter potential customers from converting.