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Big vs. Small: How Small Businesses Can Win the Battle of the Brands

By Alexa Matia, September 22, 2016

For small business owners, going up against the larger corporations might seem like a futile endeavor. They’re bigger, richer, and more people have heard of them; it seems as though they have all the power.  

Blurred Lines: Why Smell Is the Next Big Thing in Virtual Reality

By Melissa Duko, September 20, 2016

As the rise of virtual reality continues to grow, marketers are striving to make it even more immersive for their consumers. With sight and sound already available in VR devices (e.g. Oculus Rift, Samsung Gear VR), the next step for blurring the lines between reality and virtual reality is to incorporate smell.

4 Programmatic Platforms That'll Ease Your Brand Safety Fears

By Melissa Duko, September 15, 2016

Despite ad fraud concerns, more than 70% of publishers use programmatic tools for their media buying.

How to Optimize Your Images for Social Media Shareability

By Alexa Matia, September 13, 2016

People like images. They’re easier to understand, and our brains process the information we see in images more quickly. Plus, images make potential consumers more inclined to read your content in the first place.

Footer Inspiration: 6 Effective Ways to Use This Unsung Space

By Adrienne Erin, September 08, 2016

Anything below the fold tends to be treated as an afterthought. For many advertisers, the footer tends to be out of sight, out of mind. But don’t be so quick to dismiss this prime piece of online real estate. One of the biggest myths around is people don’t scroll, but studies show just the opposite.

8 Must-Have Tools for Better Project Management

By Jamie Chaffin, September 06, 2016

Keeping teams on task can be cumbersome, especially when you’re juggling multiple projects and managing remote employees. Effective project management is essential, but the days of sticky notes and hard copy memos to keep everyone in the loop no longer cut it.

6 Content Marketing Mistakes You Really Don't Want to Make

By Alexa Matia, September 01, 2016

A lot of brands and companies overlook the value of adding content marketing to their strategy, but content marketing can be extremely profitable if done correctly.

Intern Manifesto: What Jamie's Internship Was Like

By Jamie Chaffin, August 30, 2016

My experience at eZanga, as this summer’s Content Marketing Intern, has been completely enlightening (both professionally and personally).

Use Social Media Like a Politician: 5 Ways to Boost Your Personal Brand

By Melissa Duko, August 25, 2016

Millions of people follow Hillary Clinton and Donald J. Trump on Twitter, Facebook, and Instagram, and the number is growing every day. Via these social platforms, people are tuning in to see what the candidates have to say, whether Clinton and Trump’s platforms align with their views. People are invested in the Clinton and Trump brands.

SEO 101: What You Need to Know to Optimize Your Website [Infographic]

By Alexa Matia, August 23, 2016

The second page of the search results is pretty much a death sentence for your web page. Almost no one goes to it.

Ad Fraud 101: 8 Types of Ad Fraud That Plague All Marketers

By Alexa Matia, August 18, 2016

Ask most marketers about the state of digital advertising, and they’ll tell you it’s come a long way. From the rise of mobile to the seemingly inevitable virtual reality takeover, digital advertising is advancing. But, there’s one area where it’s still lacking: fraud detection and prevention.