Let’s face the facts: when it comes to digital advertising, automated ad placement is 10X more convenient than managed ad placement, if not more. It saves time, allowing you to focus more energy on other parts of your business.
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Entrepreneurship is full of challenges and opportunities. Trying to balance it all can be overwhelming, especially when you’re on a budget.
Investing can induce anxiety, especially when it involves your business. Your business is your progeny. You’re putting in time and hard work to make your idea soar like an eagle. So, it’s no surprise you feel uneasy when deciding which type of digital marketing to invest in. You want to pick the right one, the one that will give you a return on your investment.
Do you know the difference between a Supply Side Platform (SSP) and a Demand Side Platform (DSP)? Or would you have to phone a friend?
Creating great content takes time. There’s researching, drafting, editing, and revising. Hours of labor (and love) go into a single blog post. And then that post is shared one time and fades into the internet abyss.
It’s a tale as old as time: Brand meets celebrity, celebrity says something offensive, and the brand is left to pick up the pieces of a broken relationship.
As a brand, pairing up with a public figure that has any amount of influence can be a risk. It can lead to more brand awareness, but here’s where the common saying about good publicity is false. Any publicity isn’t always good publicity.
Cryptocurrency sounds like something from a Sci-Fi movie. But despite the fact that it’s intangible money, it’s very real. And for users looking for an alternative to the traditional monetary system, it offers an enticing sense of freedom and security.
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If something is dirty you tend to avoid it, right? Unless it’s some delicious dirt pudding, no good can come of it. So, you’d think dirty call numbers would strike fear in the hearts of marketers.
You’re immersed in your everyday work when you overhear someone in sales say, “I keep receiving the same question from potential clients, ‘What is the inverted traffic pyramid?’”
Not too long ago, I was walking outside of Walmart and per usual couldn’t remember where I parked. As I looked around for my car, I noticed every car had a piece of white paper on their windshield.
