Increasing social media engagement is a top priority for many marketers. But simply posting a wall of text and expecting it to automatically resonate with consumers isn’t the right way to increase your audience reach.
For smaller businesses, the craziness of the holiday shopping season means that, unlike Buddy the Elf, it might not be your favorite time of the year.
Has anyone ever told you, “You talk too much?” Or maybe you’re the one calling out a talkative friend. Either way, in the world of pay per click advertising, conversations need to become your new best friend.
People only use 10% of their brain. Einstein failed math as a kid. The Great Wall of China can be seen from space. How many of these misconceptions have you bought into? Some misconceptions can be so popular that they eventually turn into “facts.” And even without checking the source, most people end up believing that these misconceptions are actually true.
Try describing yourself in three words or less. It isn’t easy. Now imagine you’re a brand whose identity, product, or service needs to be summed up in just 35 characters.
Scroll through any blog post or online news article, and you’ll see text in a different color (e.g. blue, green, purple). Hover over that text, and you’ll notice an underline appears. That’s anchor text, the text within a hyperlink.
For small business owners, going up against the larger corporations might seem like a futile endeavor. They’re bigger, richer, and more people have heard of them; it seems as though they have all the power.
As the rise of virtual reality continues to grow, marketers are striving to make it even more immersive for their consumers. With sight and sound already available in VR devices (e.g. Oculus Rift, Samsung Gear VR), the next step for blurring the lines between reality and virtual reality is to incorporate smell.