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Rebranding: Those Who Got It Right (and Wrong)

By Ashlee Dixon, November 16, 2017

Branding is one of the most important steps for a business. How do you want to be perceived by your customers? Trustworthy and better than the competition most likely.

What Is Demographic Targeting and Why You Need It

By Alexis Short, November 14, 2017

When you’ve got a great product, it can be tempting to want to show the world your pay per click ads. But the reality is not everyone will like your product. (Sorry, truth hurts.) And when you’re a small business with a tight budget, you don’t want to waste valuable digital marketing dollars on consumers who won’t bite.  

Black Friday: How Brands Are Fighting the Retail Apocalypse

By Melissa Duko, November 09, 2017

The origin of Black Friday goes a little something like this: Retailers who were operating at a loss (in the red) rebounded (went into the black) thanks to holiday shoppers who snagged discounted goods the day after Thanksgiving.   

How to Market to the Empowered Consumer

By Alana Domingo, November 07, 2017

Consumers are done. They’re seeing through the buzzwords, pandering messages, and shiny packaging. They’re tired of being passive participants in the marketing game. They’ve had enough, and they’re not going to take it anymore.

5 Good Reasons to Start Your Small Business Saturday Strategy Now

By Melissa Duko, November 02, 2017

“Look Charlie, let’s face it. We all know that Christmas is a big commercial racket. It’s run by a big eastern syndicate, you know.” - Lucy, Peanuts.

Freelancing: The Way to a Millennial's Heart

By Ashlee Dixon, October 31, 2017

Hmm Jenny didn’t show up to work today. Matt quit his $80,000 paying job he landed two months after graduating college. Lisa has been tuning out more than usual. What’s going on?

Coding 101: What Bloggers Need to Know

By Alexis Short, October 26, 2017

HTML is a simple form of coding that is especially useful for bloggers. Whether you’re a top blogger, or are just considering joining the world of blogging, it helps to know the basics of HTML coding. Many non-bloggers don’t realize that code is an important aspect and key to having a successful blog.

4 Easy Tips for Discovering Your Blogging Voice

By Melissa Duko, October 24, 2017

Launching a blog has never been easier. Nowadays with so many platforms available anyone can start a blog. But unfortunately, not everyone’s blog will be a success. The harsh reality is 90% of blogs aren’t read.

The Secret Sauce to Making Great Linkbait

By Melissa Duko, October 19, 2017

Ah, clickbait. Who can resist an enticing headline like “5 Reasons Why Miley and Liam Won’t Last?” Or “Kate Hudson Burns Anthony Scaramucci in Hilarious Instagram Post”?

The Communication Process: Getting Your Messages Heard

By Alana Domingo, October 17, 2017

You literally can’t go a day in your life without communicating. This give-and-take of information is the building block of modern society. Day-to-day chatting, texting, posting on Facebook, or sending out tweets all revolve around the communication process.

Rise of the Mega Menu: 10 Well-Designed Examples

By Adrienne Erin, October 12, 2017

Ah web design, you silly, fickle beast.