Brands want to be where the people are, but the trouble is that people are disappearing. Wanting to get away from in-your-face advertising and commercial breaks, more people are ditching traditional cable and switching to paid, ad-free services like Netflix and Hulu. They’re using software to avoid pesky ads on YouTube and streamline their Facebook feeds.
In 2015, Google recognized our need for speed and gifted us accelerated mobile pages (AMP). Or perhaps they were just looking to give Facebook’s Instant Articles some competition. Either way, publishers and advertisers are benefitting.
Earlier this year, a bunch of Instagram stars got in trouble over using sketchy advertising practices in their posts. The Federal Trade Commission (FTC) sent “educational” letters to 90 social media influencers, reminding them that they need to clearly state when a post is sponsored or promoted by a brand.
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When a disaster strikes, it can serve as an opportunity for brands to give back to their customers and the community. But how a brand gives back can have a positive or negative impact on the brand’s reputation.
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When was the last time you opened up your Google app on your smartphone and searched for a business around your location? Chances are, you’ve done it multiple times in the past week. Whether you searched for the phone number of your local florist, looked up the address to the car wash down the street, or checked the business hours of a diner near you, you made a local search.
Starting a small business can be stressful. You need a plan for just about every possible scenario, including your finances. But what if there were products out there offering assistance in this department?
Maybe you’re familiar with pay per click advertising, or maybe you only know the phrase because you clicked on this article. Whether you’re an expert or a beginner, everyone should know the basics of pay per click along with the pros and cons.
When we usually talk about user engagement in a digital marketing sense, we talk about how users respond to and interact with content. A lot of times, we focus too much on the quantifiable side of engagement, like pageviews and clicks.
Let’s face the facts: when it comes to digital advertising, automated ad placement is 10X more convenient than managed ad placement, if not more. It saves time, allowing you to focus more energy on other parts of your business.
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Entrepreneurship is full of challenges and opportunities. Trying to balance it all can be overwhelming, especially when you’re on a budget.
Investing can induce anxiety, especially when it involves your business. Your business is your progeny. You’re putting in time and hard work to make your idea soar like an eagle. So, it’s no surprise you feel uneasy when deciding which type of digital marketing to invest in. You want to pick the right one, the one that will give you a return on your investment.
