76% of marketers share curated content on social media. Curated content increases brand visibility and audience engagement, but curating that content can be daunting.
Content curation is a time-consuming task. It requires searching for the freshest, most relevant content, while avoiding fake news. It’s also easy to fall down the rabbit hole and lose hours gathering content. And for most marketers, they can’t afford to waste time; content curation is just one aspect of their job. So, how do they balance it all?
By streamlining their content curation. Make your content curation more efficient by using one or more of these tools.
Every morning, the first tool I open is Feedly. It houses all of my go-to news sites and blogs that I use for research and content curation. I can skim through headlines, read previews, click to read the full article, and even share to social.
For those who love organization, Feedly makes it easy to categorize your content, too. I have tabs for grammar, entrepreneurship, marketing, entertainment, etc.
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Pricing ranges from free (Basic) to $18 per month (Team).
Not only can you search for content that’s trending on Buzzsumo, you can also analyze that content’s social shares and backlinks to see how it’s resonating with audiences.
Buzzsumo’s plans include $99 per month (Pro), $299 per month (Agency), and $699 per month (Enterprise).
Quuu offers hand-curated content suggestions based on the categories you select. Once you pick your “interest categories,” select how many suggestions you’d like to send to your social profiles (e.g. Buffer or HubSpot).
Quuu can then handle everything or you can manually approve suggestions yourself.
Pricing ranges from free to $30 a month.
Pricing for Klout is available upon request.
ContentGems offers to “automagically” find relevant and timely content. Users have access to a massive database of sources that can be customized using keywords and filter settings. Sounds like magic to us.
Plans range from free to $199 a month.
Flockler is designed to bring all of your content into one place. Not only can you curate content, you can also publish and keep tabs on performance, too.
Since Flockler is a UK product, pricing is in British pounds. Packages range from $49 (Lite) to $499 per month (Premium). Sounds like something worth crossing the pond for.
Pressly works to streamline your content curation by centralizing, distributing, and optimizing your content across all of your social channels.
Handy features include drag and drop newsletters, one-click social sharing, and embeddable widgets so your content can connect directly to your hubs.
Schedule a demo for details and pricing.
DrumUp uses algorithms to recommend relevant fresh stories in real-time. It also allows you to add multiple social media accounts so you can monitor them all in one place.
DrumUp offers free trials, and pricing is available upon request.
How many times have you come across an article you want to read, but don’t have time? You end up forgetting to go back and read it, or you have an unruly list of hyperlinks chilling in your Gmail Drafts folder. With Pocket, you can keep tabs literally on all of your articles.
Pocket can save from anywhere, including your browser and over 800 apps.
For basic content curation, you can’t go wrong with the free version. But if you’re looking for all the bells and whistles, the premium version ($44.99 per year) offers an ad-free experience plus the opportunity to make your list a permanent resource.
Let’s say you want to read a story about Trump’s latest shenanigans. You can find it on Storify.
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Storify offers their users “a story for every use-case.” Categories include breaking news, live blogging, and hashtag campaigns. It’s essentially a social newsroom.
Curate content for free, or if you have enterprise needs request a demo for Storify 2.
Big name brands (e.g. JPMorgan, CISCO) use Curata to keep their content reservoirs full. Curata’s self-learning engine adapts to your content preferences, ensuring relevant content is always delivered to you. And with just a few clicks, you can organize it and promote it to your social channels.
For pricing, you’ll need to book a demo.
Trapit’s use of artificial intelligence (A.I.) gives them an edge in helping users find news and trends their audience craves.
Request a demo for pricing and other details.
Grow your online presence by publishing curated content with Scoop.it! Using your chosen keywords, you can discover and curate content that fits your specific needs.
Join for free, or select a paid version like Pro Annual ($11) or Business Annual ($33).
With just one click, memit allows you to save, tag, and share content within the cloud service you’re already using. Talk about sweet integration.
It’s a free service, so give it a try.
ThingLink takes content curation to the next level by allowing you to add links and visuals to your curated content. Imagine the possibilities!
Plans range from free (Basic) to $125 per month (Premium). There is even VIP Services, which is a custom quote.
With so many content curation tools out there, it can be hard to pick. Take some time to try a few out and see which one(s) work best for you.