Creating great content takes time. There’s researching, drafting, editing, and revising. Hours of labor (and love) go into a single blog post. And then that post is shared one time and fades into the internet abyss.
Ugh. Is this what it feels like to be a one hit wonder?
Well, your blog post doesn’t have to be a “Willa Ford.” It can be a “Britney Spears,” the type of content that makes your readers want to be hit one more time. All you need is to write the right kind.
Evergreen content is timeless content. Whether it’s day 1 or day 365, it’s still relevant and engaging to audiences. It ranks higher in search engines, plus gives an average 30% return on traffic even in the second and third months after publishing. And its relevancy continues to increase your authority over time.
Ready to start stockpiling your evergreen arsenal? Here are three things you need to know about evergreen content.
1. How to Write Evergreen Content
Not all content is considered evergreen. Sure, seasonal content (e.g. holiday baking, graduations, snow removal) happens every year. But in terms of reader value, it has a limited shelf life. No one will be reading about carving pumpkins in July. It’s only relevant for a specific time period.
Instead, focus on writing content that will retain relevancy with your target audience year round. Consider crafting blog posts that are:
Answers to FAQs. Is there a question your target audience frequently asks? Create a blog post that fulfills a need. Perhaps, you’re a hair salon whose customers frequently ask, “How do I repair split ends?” Well, you can’t repair them, but there are things you can do to prevent them. So, you create an evergreen blog post “How to Prevent Split Ends.”
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New customers, old customers, even non-customers will search this topic and read your tips and tricks. Since it’s not time sensitive or seasonal, your post is one that can “set it and forget it” until you want to refresh it (more on that in a second).
Source: Beauty Gypsy
How-To Guides. Certain types of posts provide more value than others, and how-to posts are one of them. Depending on your industry, you can craft a how-to guide for just about anything.
Let’s say you’re an interior design company. You can create a how-to post for making a small space appear larger. It can feature tips and tricks for furniture, color schemes, lighting, etc.
List Posts. These types of posts are popular on their own. And when they feature evergreen content, you can be sure they’ll be click worthy for months to come. BuzzFeed is the king of list posts. Here’s one of theirs from 2016 that’s still relevant today.
Popular list posts include celebrity, food, pop culture, animals, etc. Try to tie in a list post theme that’s relevant to your industry. For example, perhaps you’re a puppy breeder. Craft a post featuring “Top 5 Puppy Breeds Perfect for Families.”
2. How to Keep Evergreen Content Fresh
Once you’ve created your evergreen content, you’ll want to extend its shelf-life further to give you even more value. You can do this by:
Aiming for Syndication. Perhaps your evergreen blog post would be a good fit with another prominent site. Consider working out a syndication deal.
Creating an Infographic. Repurpose content into an infographic to then drive traffic to the original evergreen post. Since you’ve already done the research and writing, you’re ahead of the game.
Making Content Interactive. Turn existing content into a quiz to drive traffic back to the original evergreen blog post.
Let’s say, a real estate company’s marketing team writes an article “5 Things New Homeowners Need to Know.” Weeks pass, and they decide to revive the article by giving it some social love.
They tweet a quiz question related to the article, linking back, with the incentive of a gift card to the person who answers correctly.
3. How to Know Your Content Is Officially Evergreen
If your post is still getting views, comments, likes, shares, and backlinks six months after the initial post date, congratulations, you’ve got evergreen content!
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Remember the benefits of evergreen content include higher search engine rankings, along with increased website traffic, lead conversions, and social presence. It isn’t easy being green, but if you can master it, the rewards will pay off.