32 Startling Statistics on Mobile Usage [Infographic]

By Brittany Berger, August 05, 2013

People are constantly telling you that you need to have a mobile presence. From mobile PPC to mobile apps to SMS marketing, we've given you what we hope is helpful mobile marketing advice. Mobile marketing can be hard to figure out, and we want to help.

But what if you're not interested in the how. What if you're still not sure if or why you should add mobile into your marketing mix? You need to be convinced of that before you move on to the how.

This infographic from SMS marketing company SlickText is here with compelling stats that should do well to convince you mobile is where you need to be. Once you've changed your mind, you can get to work on your mobile marketing strategy.

Here are 32 reasons to have a mobile marketing strategy.

  1. In 2014, mobile internet usage will overtake desktop internet usage. (Tweet this stat)
  2. Adults spend more time on mobile media than they do on newspapers and magazines combined. (Tweet this stat)
  3. 91% of adults have their mobile phone within arm's reach 24/7. (Tweet this stat)
  4. 81% of U.S. cell users will have smartphones by 2015. (Tweet this stat)
  5. 75% of mobile users use their mobile device for shopping. (Tweet this stat)
  6. The global mobile market will grow from $3.4 billion in 2010, to $22 billion in 2016. (Tweet this stat)
  7. Close to a billion smartphones are predicted to sell in 2013. (Tweet this stat)
  8. 53% of American consumers use their smartphones to access search engines at least once a day. (Tweet this stat)
  9. Four out of five consumers use smartphones to shop. (Tweet this stat)
  10. Over 75% of mobile users respond to mobile-optimized sites when making purchases. (Tweet this stat)
  11. 79% of small businesses feel that mobile sites boost customer engagement. (Tweet this stat)
  12. Tablets are to outsell PCs and laptops in 2013. (Tweet this stat)
  13. 64% of smartphone owners are now using their mobile devices to shop online. (Tweet this stat)
  14. 75% of Americans bring their phones to the bathroom. (Tweet this stat)
  15. $22 billion is being spent on mobile advertising in 2012, compared to only $3 billion in 2010. (Tweet this stat)
  16. 52% of smartphone users prefer receiving offers on their mobile device. (Tweet this stat)
  17. 70% of Americans would like to receive exclusive specials right on their mobile devices. (Tweet this stat)
  18. Mobile ad spend has quadrupled since 2009 and is expected to keep growing at the same pace for the next two years. (Tweet this stat)
  19. 40% of marketers are using mobile coupons. (Tweet this stat)
  20. 95% of text message coupons are opened within the first 5 minutes. (Tweet this stat)
  21. 22% of mobile coupons are shared with at least one friend. (Tweet this stat)
  22. Text marketing coupons are 10 times more likely to be shared than magazine and newspaper coupons. (Tweet this stat)
  23. Mobile search queries have grown five times in the past two years. (Tweet this stat)
  24. 52% of all local searches are done from a mobile device. (Tweet this stat)
  25. 95% of mobile users use their devices for local search. (Tweet this stat)
  26. Nine out of ten mobile phone searches result in a purchase or visit. (Tweet this stat)
  27. Three out of every five searches are conducted on a mobile device. (Tweet this stat)
  28. 50% of travel or restaurant mobile queries result in a purchase. (Tweet this stat)
  29. 52% of adult mobile phone owners use their devices while in a store to get help with purchasing decisions. (Tweet this stat)
  30. 99% of smartphone owners use their mobile browser at least once a day. (Tweet this stat)
  31. 71% of mobile browsers expect web pages to load almost as quickly as or faster than web pages on their desktop computers. (Tweet this stat)
  32. 74% of consumers will wait 5 seconds for a web page to load on their mobile device before abandoning the site. (Tweet this stat)


If you've already jumped in and created a mobile marketing strategy, what made you decide to do it? If not, what will it take for you to do so?

Tags: Mobile

Brittany Berger

Brittany Berger

Brittany Berger is a Freelance B2B Content Writer. Previously, she was eZanga's Digital Content Supervisor. She likes her media social, her relations public, and her content marketed. On any given day, there's a good chance you'll find her reading, writing, or Netflixing (yes, it's a verb). More Articles by Brittany Berger