4 Easy Ways to Find Instagram Influencers

By Brandon Leibowitz, December 08, 2016

Instragram influencers wield a lot of power, which can equate to big exposure for your brand. Springbone owners Sam Eckstein and Jordan Feldman discovered firsthand the power of influencers when their restaurant experienced a significant uptick in customers after a foodie influencer shared a pic of a decadent ice cream dish.

But finding the right influencers to vouch for your brand isn’t easy. There’s the risk of encountering a Louise Delage, who would do more harm than good, if your brand doesn’t align with the influencer.

Here are four simple tips to ease your search in finding the right influencer for your brand.

1. Narrow Keyword Search

Search “top Instagram accounts” and you’ll unearth a gold mine of potential influencers to work with. But let’s be honest, a broad search like that will take forever to filter. To narrow down your results, insert a keyword relevant to your niche.

For example, try “foodie” if you’re in the food and wine industry. 

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Let’s say you’re looking for influencers in a specific profession. Include the profession as one of your keywords. For example, “top chefs on Instagram,” “top designers on Instagram,” “top athletes on Instagram,” etc.  

Related Post: 7 Totally Free Ways to Get Creative With Keyword Research 

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By using specific keywords, you’ll narrow down your search results quicker, plus have a more manageable list to sift through. Speaking of sift...

2. Sift Through Your Instagram Followers

Look for built-in fans of your products or services. Influencers who are existing fans won’t need persuading. In fact, many will jump at the chance to work with a brand they love. And even if you’re a smaller business or a local startup, there might be a micro-influencer following you, too.

For example, King Arthur Flour’s Instagram account has 128,000 followers. To determine which followers best fit their needs, they’ll need to use a list of requirements to help filter (e.g. large follower base, engagement, relevance to industry). And requirements can be tailored to fit any brand.

Let’s say one of their requirements is a food-related profession. Skimming through their list of followers they see @mikelren. In his bio is “Food Styling.” Score.

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Digging deeper, Mike’s Instagram profile shows he has 2,000+ followers, qualifying him as a micro-influencer. He regularly posts attractive, food-related photos. Here, Mike checks all the boxes for a potential influencer.   

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Source: @mikelren

Combing through Instagram accounts can be time-consuming, but worth it. By gathering potential influencers whose values already align with yours, you’re ensuring brand safety.  

Bonus tip: Look for followers with a verified Instagram account. It’s important to note, this may not be viable for small businesses and startups.

3. Search Relevant Hashtags

Hashtags are another great source for finding influencers. Depending on your business, try to come up with a list of relevant hashtags (e.g. #fashion, #food, #style, #fitness, #ootd).

For a more filtered search, use a specific hashtag related to your product (e.g. #organicfood, #makeupandbeauty, #fitnessgear). 

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To find influencers who are already talking about you, search for a branded hashtag. A branded hashtag includes your brand name or a unique product you’re selling (e.g. #nyxcosmetics, #nyxliquidsuede, or #nyxlingerie).

Related Post: How to Boost Your Brand With Hashtag Marketing 

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Delve deep into those hashtag results to determine if the influencer behind the hashtag will be a good fit for your brand. Be sure to consider the type of content they post, the language they use, and how they engage with their followers.

4. Use Analytics Tools

Hard pressed for time? No worries. There are a variety of tools out there that can analyze thousands of Instagram profiles and detect potential influencers for you.  

Hootsuite has a wide range of influencer marketing tools. Instagram-specific ones are Trendspottr and Geopiq. Trendspottr analyzes trends to find trending influencers you can partner with. While Geopiq helps you find local influencers within specific areas you select.

Related Post: 15 Keyword Research Tools to Save Time with Media Buying 

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Source: Ninja Outreach

Ninja Outreach uses keywords to help you find a wide range of potential influencers. Then you can filter the results based on the number of followers these influencers have.

Remember instagram Influencers are a great way to increase your brand awareness. By working with the right ones, you’ll be able to grow your own Instagram following while effectively promoting your business.  

Tags: Social Media

Brandon Leibowitz

Brandon Leibowitz

Brandon Leibowitz is the founder of Get Plus Followers, a social media marketing agency in Los Angeles, California, and Shralpin.com, a skateboarding news blog. He is regularly featured on sites such as Social Media Today, Live Chat Blog, Simply Measured, and Business2Community. More Articles by Brandon Leibowitz