When we first started the 3 ways to interact series, there were no brand pages on Google+. But on November 7,Google launched brand pages on their newest social network. Almost two months later, many brands have set up pages but are having trouble building a following on the network and interacting.
The last few weeks, we've been discussing the need for small businesses to not only be online, but how to be visible to their target audience. We uncovered ways to make a site 'search engine friendly' through SEO strategies, so naturally the next step is to actively drive traffic to your site through online advertising. Now that we know it's imperative to incorporate online advertising, the only question is..should you hire someone in house or outsource a company that specializes?
Last week eZanga discussed the importance of small businesses being connected online, despite the usual grumbling of 'word of mouth' clientele. Today we'll talk about how to get started with 'search engine friendly' content, also known as Search Engine Optimization (SEO).
Almost every business should know the importance of online visibility today (hopefully). With search engine marketing, social proof, and social media marketing, you can't help but wonder how smaller 'mom and pop shops' should be tapping their marketing resources online, especially with their heavily word of mouth customer base.