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One Problem With the Convergence of Search and Social

By Brittany Berger, April 26, 2012

I have always looked forward to search and social media becoming more connected. The two realms are already integrated, but there's still tremendous progress that must be made before search results are a true and accurate representation of a combination of what your social network endorses and what ranks high for SEO.

When a Mobile Only Strategy Will Work

By Brittany Berger, April 19, 2012

Instagram has had quite the few weeks, from moving away from an iOS-only app by releasing a version for Android, to then being bought by Facebook. If there was any doubt before that Instagram was an example of a wildly successful mobile app, there definitely isn't anymore. But what really got some talking is how the service became so successful with basically no website.

Google+ Introduces a Familiar Redesign

By Brittany Berger, April 12, 2012

Yesterday, Google+ got a huge makeover, but the look is very familiar. There's no doubt that the redesign looks good (with the possible exception of the white space already being mocked), but web users question the value of the redesign. Google's main problem with their social network is the lack of unique value. If anything, the redesign amplifies this. Let's take a look at some new features.

Facebook Hopes to Gain Mobile Strength With Instagram

By Brittany Berger, April 11, 2012

Rich Kahn's Interview with Performance Marketing Insider

By Brittany Berger, April 10, 2012
As you may have already read , eZanga traveled to San Francisco last week for ad:tech San Francisco 2012. Trade shows like ad:tech are all about meeting new people in the industry and sharing ideas and knowledge. In keeping with this, Murray Newlands of Performance Marketing Insider interviewed our CEO, Rich Kahn, to discuss search marketing tips and what you get when you work with eZanga for a campaign.