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Halloween at eZanga

By Brittany Berger, October 31, 2012

Happy Halloween, everyone! True to our "Work hard, play hard, eat hard," motto, Halloween is a big deal here! We also had three new employees starting today, so they got to experience the eZanga culture right away! In addition to our traditional new employee breakfast, we had a mini-Halloween party at lunch.

Search as a Factor in Online Influence

By Brittany Berger, October 28, 2012

Klout scores are something social media professionals either love, or love to hate. If you haven't heard of it,Klout claims to measure your influence across social networks by monitoring metrics such as the size of your network, amount of content, engagement, and other measurements on social media sites.

15 Horrifying PPC Mistakes

By Brittany Berger, October 26, 2012

October is naturally a month when more attention is paid to things that are scary, creepy, or go bump in the night. Scary (and not-so-scary) Halloween movies are on television every night, trash bag ghosts are hanging out of your neighbor's trees, and skeletons are in storefronts.

Use Social Media to Get More Out of Professional Events

By Brittany Berger, October 24, 2012

At eZanga, we love going to trade shows and conferences. We get to learn more about our industry while meeting face-to-face with other industry professionals.

What's a Twitter Chat and Why Should I Join One?

By Brittany Berger, October 05, 2012

It's 2012, and whether or not your brand or company should be on social media is no longer up for debate. Instead, the question has become how your brand should be on social media. It's where your competition as well as your customers will be, so even a minimal presence will be beneficial. If you use Twitter, you haven't really experienced the power social media has to bring people together until you've participated in a Twitter chat.

The Anatomy of the Perfect PPC Ad [Infographic]

By Brittany Berger, October 03, 2012

Pay per click (PPC) advertising is a survival of the fittest. There are so many options, and so many advertisers fighting for the prime advertising space.