Happy Halloween, everyone! True to our "Work hard, play hard, eat hard," motto, Halloween is a big deal here! We also had three new employees starting today, so they got to experience the eZanga culture right away! In addition to our traditional new employee breakfast, we had a mini-Halloween party at lunch.
Klout scores are something social media professionals either love, or love to hate. If you haven't heard of it,Klout claims to measure your influence across social networks by monitoring metrics such as the size of your network, amount of content, engagement, and other measurements on social media sites.
October is naturally a month when more attention is paid to things that are scary, creepy, or go bump in the night. Scary (and not-so-scary) Halloween movies are on television every night, trash bag ghosts are hanging out of your neighbor's trees, and skeletons are in storefronts.
At eZanga, we love going to trade shows and conferences. We get to learn more about our industry while meeting face-to-face with other industry professionals.
It's 2012, and whether or not your brand or company should be on social media is no longer up for debate. Instead, the question has become how your brand should be on social media. It's where your competition as well as your customers will be, so even a minimal presence will be beneficial. If you use Twitter, you haven't really experienced the power social media has to bring people together until you've participated in a Twitter chat.
Pay per click (PPC) advertising is a survival of the fittest. There are so many options, and so many advertisers fighting for the prime advertising space.