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Top Marketing Techniques for the 2012 Holiday Season [Infographic]

By Brittany Berger, November 30, 2012

Thanksgiving was over a week ago, so there's no denying that the holiday season is officially underway. By this logic, your marketing campaigns should be underway as well. But if they aren't, it's not too late! There's still time to start marketing for the various holidays, or improve upon existing campaigns.

Mobile Monday - 10 Commandments of Mobile Paid Search

By Brittany Berger, November 26, 2012

Recently, we've been writing more about getting the most out of your online advertising. But there's one area we haven't written enough about: mobile. With mobile advertising it's just as important, if not more, to optimize your ad copy, landing pages, etc. If you're not yet paying attention to mobile paid search, it's time to start: It's expected that mobile search will surpass desktop web search in 2013, which is right around the corner!

Why 'Thank You' Should Be Part of Your Email Marketing Strategy

By Brittany Berger, November 21, 2012

It's that time of year again: the time of year when everyone talks about how important it is to be thankful. But really, we shouldn't limit those discussions to the month of November. People should be thankful every single day, especially in business. No business would exist without customers or clients. You owe any business success to them, and should thank them for that frequently.

Landing Pages 101 - Components of a Landing Page

By Brittany Berger, November 14, 2012

As we've explained before, there's much more to an online advertising campaign than the ad itself. There's thecopy of the ad itself, the keywords you're bidding on, where your ads are appearing, etc. There's also the page your ad leads to, which should be a landing page.

10 Twitter Chat Etiquette Lessons

By Brittany Berger, November 07, 2012

So you're convinced that Twitter chats will be beneficial for your or your brand and found a chat with interesting people and conversation. If you've never participated in a Twitter chat before, the thought of joining in may be overwhelming, especially if it's a large chat that moves quickly.

What Makes Someone Leave a Website? [Infographic]

By Brittany Berger, November 02, 2012

We frequently talk about ways to make sure people find your company's website. From online advertising tosearch engine optimization to social media marketing, there are lots of ways to bring traffic to your website. But once visitors get there, you need to make sure they don't quickly leave.