We're calling it early: content marketing is going to be one of the biggest buzzwords of 2013. Why? We're not really sure; content marketing has been a huge topic for online marketers for years.
We may have already made a few predictions for online advertising in 2013, focusing on larger trends that we'll see this year. We've also tried to use our crystal ball on mobile marketing and shared Imforza's SEO predictions. But this is going to be a big year for online marketing, so it's not unreasonable to expect that we have a few more hypotheses for the industry this year. So, here are five more predictions for the future of online advertising:
Just a few days ago, Facebook announced a revamped search feature for the site: Graph Search. While in limited beta right now, it will change the way we use the social network once it's rolled out to the masses.
SERP. You may have heard this acronym before; you may even know what it means. But do you know why it matters? A Search Engine Results Page, in short, are the results given by a search engine in response to a search query. A search query is what the viewer types in to search. This can range from a few keywords to a full sentence. In the example below, the search query is "flowers."
How many of you made a New Year's resolution to be more organized? Well, shouldn't that organization extend to your online identity, too? If you're trying to clean up your digital footprint, or if you care about who has access to your personal information from your social media accounts, you should definitely check outMyPermissions.org.
Let me start out this post by presenting you with a few facts: Pinterest is one of, if not, the fastest growing social networks ever. Shareholic found that it's the fourth largest traffic driver worldwide, even beating out Yahoo organic traffic. It also drives more revenue per click than any other social network.
A New Year means new beginnings, for both your personal and professional life. At this time of year, we're all about making goals and plans to better ourselves and our careers. Some people abandon them by the third week of January while others stick with them, but one may argue that it's the thought and optimism that's important.