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Why Content Marketing for SEO? [Infographic]

By Brittany Berger, January 30, 2013

We're calling it early: content marketing is going to be one of the biggest buzzwords of 2013. Why? We're not really sure; content marketing has been a huge topic for online marketers for years.

5 More Online Advertising Predictions for 2013

By Jade Hammond, January 23, 2013

We may have already made a few predictions for online advertising in 2013, focusing on larger trends that we'll see this year. We've also tried to use our crystal ball on mobile marketing and shared Imforza's SEO predictions. But this is going to be a big year for online marketing, so it's not unreasonable to expect that we have a few more hypotheses for the industry this year. So, here are five more predictions for the future of online advertising:

What Facebook's Graph Search Means for Online Marketers

By Brittany Berger, January 18, 2013

Just a few days ago, Facebook announced a revamped search feature for the site: Graph Search. While in limited beta right now, it will change the way we use the social network once it's rolled out to the masses.

Facebook's Graph Search: What You Need to Know

By Kathena Siegel, January 16, 2013

Have you missed the big changes Facebook frequently makes? If so, we have good news for you! There's a new one, and its potential is great. Yesterday, Facebook introduced a new internal search engine called Graph Search.

The Anatomy of a SERP and Why It Matters

By Kathena Siegel, January 11, 2013

SERP. You may have heard this acronym before; you may even know what it means. But do you know why it matters? A Search Engine Results Page, in short, are the results given by a search engine in response to a search query. A search query is what the viewer types in to search. This can range from a few keywords to a full sentence. In the example below, the search query is "flowers."

Manage Your Privacy With MyPermissions.org

By Brittany Berger, January 09, 2013

How many of you made a New Year's resolution to be more organized? Well, shouldn't that organization extend to your online identity, too? If you're trying to clean up your digital footprint, or if you care about who has access to your personal information from your social media accounts, you should definitely check outMyPermissions.org.

How to Optimize Your Website for Pinterest

By Brittany Berger, January 04, 2013

Let me start out this post by presenting you with a few facts: Pinterest is one of, if not, the fastest growing social networks ever. Shareholic found that it's the fourth largest traffic driver worldwide, even beating out Yahoo organic traffic. It also drives more revenue per click than any other social network.

Making Your Online Marketing Resolutions for 2013

By Brittany Berger, January 02, 2013

A New Year means new beginnings, for both your personal and professional life. At this time of year, we're all about making goals and plans to better ourselves and our careers. Some people abandon them by the third week of January while others stick with them, but one may argue that it's the thought and optimism that's important.