With over 1.2 billion mobile phones among urban and rural locations, marketing leaders simply can't ignore mobile text messaging (SMS) as a marketing strategy. According to Anchor Mobile, "95% of all mobile users (both smartphone and non-smartphone users) have been connected to brands that are using SMS marketing to reach their customers."
Think about how many times each day you use a search engine. It's probably a lot more than you realize. Have you ever thought about exactly how Google can come up with 154,000,000 websites related to "soda" in less than a quarter of a second?! Probably not.
Some people think blogging isn't necessary anymore. What's the point of writing a post for a blog when you could write a Facebook or Twitter post in a less time, with a lot less effort?