While most large corporations and household names have been advertising online for years by now, a lot of small businesses are just beginning to hop on the bandwagon.
The talk of the online marketing industry recently has been that eBay has claimed that SEM is ineffective, at least for them. After discontinuing paid search ads containing brand (eBay) and non-brand keywords, they claimed to have seen little to no impact on sales and traffic as a result of ending SEM campaigns. Google and their revenue baby, AdWords, beg to differ with eBay's claims.
Last week, Facebook unveiled a completely redesigned newsfeed that has a new focus on images. Sure, from the user's standpoint, the focus was already there. Both people and brands were sharing visual content more and more. At the newsfeed announcement, they mentioned that almost 50% of newsfeed stories already contain photos. Now, the newsfeed's design will reflect that focus.