My personal Twitter account doesn't necessarily have a large network, I follow a mere 314 users. Yet I'm still overwhelmed with content as I scroll through my stream throughout the day.
A few weeks ago, we defined and explained the different types of retargeting. By the end of the post, you hopefully understood the different ways you can re-engage your website's visitors and the best situations for using each. In case you forgot:
Search engine optimization is a process that needs to be handled with care, much like grilling up a large, tasty, succulent burger. (Tweet this)
You will reap the benefits of SEO if you take the time to gather all the right ingredients, let it marinate, and cook it to perfection. On the flip side, SEO can be overdone and cooked completely wrong.
Are you in any LinkedIn Groups? If you answered 'No,' or 'Yes, but I don't really participate,' then it's time for a change.
As marketers, we spend a lot of time reading. We read marketing blogs, books, case studies, whitepapers... we read a lot of stuff. We read most of this content hoping that we'll find some information that can directly impact our marketing strategy, perhaps a new idea to look further into or an important piece of news that impacts the industry.
So you've done everything right to get people to your web page, but then what? Are they interested enough to continue to browse for more information, or even make a purchase if that's the ultimate goal? This is whereretargeting makes a valiant appearance to save the day (or at the very least, reengages your customer's attention). Like any online marketing effort, if done correctly, retargeting can be extremely beneficial and cost effective. If not, you can annoy users, which not only wastes...
We're kind of wishing we had a pool going on guessing how many things from our prediction posts will come true in 2013. This is partly because of PlaceIQ, a "next-gen location intelligence" start-up. They're bringing more than one of our mobile marketing predictions to fruition with a new mobile advertising metric called Place Visit Rate.