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The Importance of a Local SEO Strategy [Infographic]

By Brittany Berger, May 31, 2013

For small brick-and-mortar businesses, it may not be realistic to rank high in search results for certain queries. For example, imagine how much work it would take for a pizza place in Middletown, Delaware to show up on page 1 of the Google results for "pizza."

What Should You Talk About on Your Business Blog?

By Brittany Berger, May 29, 2013

Hopefully, you've been convinced by us or someone else that a blog is a pretty essential area of your company's website. If not, here's a short argument in favor of the blog: a blog will keep readers coming back to your site for new posts, it will help with the SEO for your website, it shows you know what you're talking about, posts give your customers something to share on social media, and can help build relationships. Convinced? Good.

Why Alt Text Is Essential to Email Marketing

By Brittany Berger, May 27, 2013

Web content is becoming more and more visual. Internet users' attention spans are getting shorter and shorter, and it's quicker and easier to look at and interpret pictures than it is to read lots of text.

Google's Penguin 2.0 Is Here

By Brittany Berger, May 23, 2013

We all know that nothing shakes the world of search engine optimization quite like a Google algorithm update. The first huge earthquakes were the original roll-outs of Panda and Penguin. Every smaller update to the two algorithms is like an aftershock.

10 Ways to Use Twitter Lists

By Brittany Berger, May 13, 2013

We've already explained how to create and edit Twitter lists, as well as suggested a few tools to make doing that easier. But we have yet to go into much detail on the most important part of Twitter lists: how you use them.

Explainer Videos: Convert Website Visitors Into Paying Customers

By Christine Sheppard, May 10, 2013

These days, there's a lot about video to get excited about if you're a marketer. As a conversion tool, it has proven to be highly effective in generating huge returns and value as part of an online digital strategy. Companies of all shapes and sizes are finding ways to integrate video into their overall branding, marketing, and sales programs because it works.

3 Tools for Better Twitter List Management

By Brittany Berger, May 06, 2013

Last week, we brought you a little Twitter Lists 101: what they are, how they can be used, and how to create them.

Anatomy of a Perfect Landing Page [Infographic]

By Brittany Berger, May 03, 2013

Our friends at Formstack know a thing or two about landing pages. Their product is an online form builder, and what good is a landing page without some sort of form to capture leads? None.