For small brick-and-mortar businesses, it may not be realistic to rank high in search results for certain queries. For example, imagine how much work it would take for a pizza place in Middletown, Delaware to show up on page 1 of the Google results for "pizza."
Hopefully, you've been convinced by us or someone else that a blog is a pretty essential area of your company's website. If not, here's a short argument in favor of the blog: a blog will keep readers coming back to your site for new posts, it will help with the SEO for your website, it shows you know what you're talking about, posts give your customers something to share on social media, and can help build relationships. Convinced? Good.
Web content is becoming more and more visual. Internet users' attention spans are getting shorter and shorter, and it's quicker and easier to look at and interpret pictures than it is to read lots of text.
We all know that nothing shakes the world of search engine optimization quite like a Google algorithm update. The first huge earthquakes were the original roll-outs of Panda and Penguin. Every smaller update to the two algorithms is like an aftershock.
These days, there's a lot about video to get excited about if you're a marketer. As a conversion tool, it has proven to be highly effective in generating huge returns and value as part of an online digital strategy. Companies of all shapes and sizes are finding ways to integrate video into their overall branding, marketing, and sales programs because it works.
Last week, we brought you a little Twitter Lists 101: what they are, how they can be used, and how to create them.