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How to Optimize Your Google+ Page

By Brittany Berger, July 29, 2013

It's a sad, sad week on the eZanga blog if you enjoy social media optimization. This week is the concluding post of our social media optimization series. But don't fret, we'll definitely be touching on it now and then in the future.

Facebook's New Resource for Businesses

By Brittany Berger, July 25, 2013

It's no secret that one of Facebook's main goals right now is pleasing advertisers and potential advertisers. Keeping them happy makes Facebook money, which is what investors want to see happening. Unsurprisingly, pleasing investors is also a huge goal right now for Facebook.

Competition, Narcissism, and Personal Branding

By Colleen Eakins, July 24, 2013

So, you've decided to go into business for yourself or you have just re-entered the job market and are looking for a way to separate yourself from the competition. Thanks to today's technology and society's need to constantly stay plugged in and connected; you have the opportunity to put your personal brand in front of millions. Personal brand? Yes, you read that correctly.

How to Optimize Your Pinterest Page

By Brittany Berger, July 22, 2013

So, social media optimization. We've been talking about it a lot. This Monday will be no different, but next week will be the last week of the series. This week we'll be talking about Pinterest, which we've looked at in an optimization sense before. But before, we wrote about how to optimize your website for Pinterest. Now we're showing you how to optimize Pinterest for search engines and audiences.

26 Ways to Split Test Your PPC Ads [Infographic]

By Brittany Berger, July 19, 2013

Testing is obviously an important part of any marketing campaign. You have to figure out what's good, what's bad, and what's in between, Then you test some more to try to turn the bad into good and the good into great.

How to Optimize Your LinkedIn Company Page

By Brittany Berger, July 15, 2013

Welcome to week three of our social media optimization series. This week, we'll be looking at a social network that gets less attention than "the big guys" like Facebook and Twitter, but deserves just as much time and effort.

How to Optimize Your Facebook Page

By Brittany Berger, July 08, 2013

Happy Monday! We're back again with another post in our series on social media optimization. In case you missed it, last week we talked about how to improve your Twitter profile so that it's more appealing to both other Twitter users and Twitter's search engine.

The State of Small Business Website Marketing [Infographic]

By Brittany Berger, July 05, 2013

A lot goes into a business, even a small one. The same can be said for a business website, and we're not even talking about the time, money, planning, and resources that go into building it. We're talking about what it's actually made up of, and what it holds the power to do.

How to Optimize Your Twitter Profile

By Brittany Berger, July 01, 2013

This month, we're going to take one post a week to help you make the most of your social media profiles with a social media optimization series! We're doing this because there's more to your social presence than the content you post.