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3 Real Stories of Surprise and Delight Marketing

By Brittany Berger, September 27, 2013

As I was getting towards the end of the planning stages of the customer service series we did this month, I became aware of big problem. I realized that all of the previous posts kept saying how important great customer service was to creating loyal customers. I was trying to drive home the fact that taking the extra time to make sure your customers are happy would be well worth it.

7 Ways to Surprise and Delight Your Fans and Customers [Infographic]

By Brittany Berger, September 25, 2013

As our loyal readers know, September is customer service month on the eZanga blog. So far, we've given you some inspiration to provide great customer service, a few great reasons to provide customer service on social media, and advice for using Twitter for customer service.

Optimize Your Facebook Cover Photo for Conversions

By Brittany Berger, September 23, 2013

We know that Facebook is making changes to the platform to make marketers happy. But what good are these changes if you don't leverage them for your brand?

5 Marketing Tools That Won't Break the Budget

By Catrina Sharp, September 20, 2013

Let's face it, marketing on a shoestring budget can be a challenge, and trying to find valuable tools with little or no overhead can be even worse.

14 Reasons To Do Social Customer Service [Infographic]

By Brittany Berger, September 16, 2013

This month, we've been stressing the importance of customer service - why it matters, ways to do it well, etc. We're devoting a whole month to this because customers are what keep you in business and what's needed to keep them happy are changing.

3 Tips for Customer Service on Twitter

By Brittany Berger, September 13, 2013

We tend to be a little spoiled these days. We're so used to technology and getting information and resources in real-time, that we've come to expect immediacy. This rings true for getting news, getting answers, and getting help.

All You Need to Know About the New iPhones

By Brittany Berger, September 10, 2013

So another Apple event came and went today, and the announcements were pretty on par with what was expected. Two new phones were announced: the iPhone 5S, and a new, lower-cost model called the iPhone 5C that comes in bright colors and has a plastic exterior.

5 SEO Strategies Every Company Needs to Master [Infographic]

By Brittany Berger, September 09, 2013

Researching search engine optimization can be like entering a black hole. You set out to find out some beginner information on one thing, but then that leads to you realizing that there are five more related strategies you should brush up on. Those five lead to five more, and before you know it, you've spent hours doing research on things you probably won't even be able to do yourself.

Google Authorship 101

By Brittany Berger, September 04, 2013

If you work in online marketing or SEO, good luck going a week without hearing or reading the phrase "Google Authorship." If you use the internet at all, good luck avoiding it in your Google searches.