As I was getting towards the end of the planning stages of the customer service series we did this month, I became aware of big problem. I realized that all of the previous posts kept saying how important great customer service was to creating loyal customers. I was trying to drive home the fact that taking the extra time to make sure your customers are happy would be well worth it.
We know that Facebook is making changes to the platform to make marketers happy. But what good are these changes if you don't leverage them for your brand?
Let's face it, marketing on a shoestring budget can be a challenge, and trying to find valuable tools with little or no overhead can be even worse.
We tend to be a little spoiled these days. We're so used to technology and getting information and resources in real-time, that we've come to expect immediacy. This rings true for getting news, getting answers, and getting help.
So another Apple event came and went today, and the announcements were pretty on par with what was expected. Two new phones were announced: the iPhone 5S, and a new, lower-cost model called the iPhone 5C that comes in bright colors and has a plastic exterior.
Researching search engine optimization can be like entering a black hole. You set out to find out some beginner information on one thing, but then that leads to you realizing that there are five more related strategies you should brush up on. Those five lead to five more, and before you know it, you've spent hours doing research on things you probably won't even be able to do yourself.