As a small business marketer trying to get more business online, you can rest assured of one thing: nothing ever remains constant. Things are always changing, whether it be a new technique, a new tool, or in this case, a new algorithm update to Google.
Every day I come home from work and take my dogs for a walk. On the route, we pass by three kids on their bikes, the couple that always runs together, the guy that loves to wash his boat every day, and the little girl that has a princess outfit for each day of the week.
Last week, I was in a webinar held by Unbounce when I heard something that blew my mind. You know when you hear something that seems so brilliant, you can't wait to repeat or share it?