As 2014 quickly approaches, marketers like us are ready to nail down the final details of next year's marketing plan. It's time to get out of the planning stages and into execution. As that transition starts, we all need to take a step back and say "how will I get those goals accomplished, and what skills do I need to do so?"
There's just about two weeks left until Small Business Saturday, so we're continuing our monthly mission of branching out in terms of the content we offer here for small businesses. Today, we're talking payment gateways.
As small business marketers, we have a pretty tough gig. We're given limited resources and budget and expected to work magic. Most of the time we do, but sometimes we fail, and that's okay. At the end of the day, we still love our jobs and still enjoy marketing.
Robots like the ones above are cute, and I'm sure they're functional, but there's one place they don't belong: in social media marketing.
For marketing nerds, A/B testing is an amazing thing. Going from a state of guessing to a state of knowing is a settling feeling for anyone, really.
There's a day coming up this month that means a lot to us at eZanga. No, not Thanksgiving (although we do love a good feast). It's not Black Friday either, as much as some of us like to shop. It's actually the day after Black Friday: Small Business Saturday.