Once again, it's that time of year. The time of year that we look back on what we've accomplished (and failed to accomplish) over the past 12 months and look ahead to what we want to do in the future. Big time of year for reflection. From email marketing to social media to pay per click advertising, we're thinking about what we've done and how to do it better.
As we mentioned in a recent post, marketing can't really survive without data. It's how you figure out what works and what doesn't, and how you prove those findings to the rest of your company. I think marketers are starting to figure that out, or it's becoming more important to them, because we can't seem to stop talking about data.