Matt Cutts, Google's Head of Webspam, made big waves in the content marketing community last week when he published a new blog post titled " The decay and fall of guest blogging for SEO," as you've likely already heard. Marketers are up in arms and basically panicking, wondering if all the time they've invested in guest blogging will be wasted. Professional SEOs, along with people that make livings building links and influence, are crying out that Matt Cutts is wrong (Side note: that part...
Google Chrome is pretty much a staple for everyone, including us inbound marketers. Nothing increases inbound efficiency as much as its plethora of extensions do. Here, we've sifted through thousands of add-ons to bring you just eight of the best extensions that will improve your inbound marketing efforts.
Every small business marketer should know what page titles are and how they affect your search engine optimization (SEO). Page titles could be the single-most important and powerful SEO item on each of your pages when it comes to establishing keyword relevance.
It's important to start anything new with optimism, right? The new year should be no exception. There's a lot to make the marketing glass look half empty, encrypted keywords and algorithm updates, to name a few. But focusing on the negative is never the way to go.