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Get It Now! How to Use Scarcity Marketing

By Savannah Marie, February 20, 2014

If you’ve ever been convinced to buy your stocks up as quickly as possible because levels for one of your favorite products are running low, or because there’s a danger of production being ceased, you’ve experienced scarcity marketing. Women have experienced this with regularity throughout history. Discontinued lipstick is nothing to joke about. Keep reading to learn how to implement it in your own plans and get examples of companies that have done it well.