People often overlook how important psychology is to marketing. But something as seemingly inconsequential as color can be the deciding factor in something like a call-to-action. Certain colors invoke certain feelings that will influence a buyer's behavior.
According to Forbes Magazine, the best investment you could have made in 2013 was to invest in Bitcoin. The use of Bitcoin has seen tremendous growth in the past year. It can now be used to purchase a wide array of goods. And with a current exchange rate of one Bitcoin being roughly equal to $612 USD, it's easy to see that this new exchange isn’t going anywhere.
Does your company's website have a video on it? It doesn't matter if it's on your home page, a product or services page, or a single blog post. Even if you have a single 15 second video, your website is more powerful than most of the others out there.
Content marketing and traditional journalism may have more in common than you think. Journalists are, after all, storytellers—even if the stories they tell happen to be true. Therefore, the success of any journalist depends on their ability to package their stories in a way that has massive appeal to as wide a variety of readers as possible.
If you've ever blogged before, whether it be for personal use or for your business, you know how challenging it can be to engage your visitors. I know this firsthand. If you have a small audience or a “boring” product/service, it makes it even more challenging.