This afternoon was Facebook's F8 Developer Conference, where in past years, new changes to Facebook such as Timeline and Open Graph were announced. The conference hasn't been held since 2011, and it's comeback came with giving the people what they want.
I feel like I'm adding a new jargony word to my marketing dictionary every day. Don't you? It can be hard to figure out which ones to put in the "ignore until I need to sound smart" bucket, and which ones to embrace fully.If you only learn one new marketing term in 2014, "co-marketing" should be it. (Tweet this)
Facebook and Twitter have changed considerably over the years. One could say that both platforms have even transformed completely in the past few months. Twitter will soon have a redesigned profile which happens to be reminiscent of Facebook’s. And of course, Facebook has also gone through a redesign for both desktop and mobile.
When it comes to SEO, there's only so much you can do on-page. High-quality content needs to be supported by optimization on the back-end, as well. Few of these optimization techniques are as powerful as writing a strong meta description.
Public relations can be expensive. Just think about what goes into writing a press release: you probably need a paid employee whose job it is to write one. Then, for more than your website visitors to read it, you have to pay a PR wire service. To directly send the pitch to journalists, you probably need a subscription to a media list database.
When you're searching for a job, personal branding matters. When you have a job and want to keep it, personal branding matters. Basically, if you want to be seen as a competent professional, personal branding matters. (Tweet this)
So you just wrote a fantastic piece of content. It's optimized for search engines, entertaining for your readers, and meets your content marketing goals. But...is it just text? If so, you have a problem, even if it's the greatest piece of writing that's ever been written. (Tweet this)
Replies. Mentions. Hashtags. Trending topics. We know the words, and that they're fundamentals of Twitter. But how well do we really understand them?