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Coding for Bloggers and Other Non-Coders: Part 1

By Gary Rotsch, June 30, 2014

Coding is becoming more and more important every year.

A Radio Star is Born at eZanga!

By Megan Ingenbrandt, June 27, 2014

Video didn’t kill this radio star! When our marketing team came across a HARO query from Kevin Price looking for someone to interview for his program, we knew there was only one man for the job, our Director of Sales, Eli Martin! He’s got the radio voice of an angel; his voice is a mixture of Fergie and Jesus! Martin phoned in to Price’s show on May 16 to discuss limiting distractions in order to build the most substantial relationships with your clients. At eZanga, we’re all about the...

The Glory of Tier 2 Search Engines

By Marty Schneck, June 27, 2014

What is a tier 2 search engine? Let me Google that…

What Is PPC? "Party Planning" Your Ad Campaign

By Marty Schneck, June 25, 2014

I really hope you're an Office geek like I am. If not, watch this and appreciate what I did there.

How Not to Confuse Landing Page Visitors

By Brittany Berger, June 23, 2014

Do you like being confused?

The (Not-So-Secret) Formula of the Modern CMO [Infographic]

By Marty Schneck, June 20, 2014

We all struggle to understand our place in the market. It’s okay, we’re here to help as much as we can.

eZanga Goes BLUE for the NDH Bash

By Megan Ingenbrandt, June 19, 2014

Last week, the eZanga crew donned our best blue (and Brittany’s ruby red slippers, of course) and walked the blue carpet for the NDH Blue Carpet Bash, before dancing the Macarena all night. As you may remember, eZanga was named a finalist in the “Best Places to Work 2014” category along with University of Delaware.

Google My Business: What It Is and Why You'll Use It

By Marty Schneck, June 18, 2014

No, I’m not telling you to Google “My Business.”

We’ve Worked Hard for 11 Years: Time to Play Hard and Eat Hard

By Gary Rotsch, June 17, 2014

As many of you may know, eZanga and Jimmy Hoppa recently turned 11 years-old! And earlier this month many of us gathered at Rich and Beth Kahn’s (eZanga’s owners) house in Middletown to celebrate with a good old-fashioned barbeque.

Less Branding Is Best for Content Marketing

By Savannah Marie, June 16, 2014

You know that branding matters. In fact, as a marketer, you’ve probably spent a good amount of your career working to build the image of your own company or the companies of your clients. You know the importance of consistent messaging, color schemes, logos and language. You understand that for a brand to grow, it must be recognized. Branding is what you do.

Sales Funnel Cake: A Revolutionary Marketing Model

By Marty Schneck, June 13, 2014

We’re about to blow your mind. Are you ready?

Our Marketing Team Demands Success

By Brittany Berger, June 12, 2014

Last week was an exciting one for our marketing department. Michelle, Megan, and Brittany traveled to the National Harbor near Washington, D.C. for the Vocus Demand Success PR and marketing conference.

5 Steps to Branding Like a Kardashian

By Marty Schneck, June 11, 2014

If you know me at all, you know I’m a proud Kardashian fan. But even if you don’t like them, you have to admit that the Kardashian name is the pinnacle of branding. A masterpiece, if you will.

Say Hello to Summer and Our Newest Crop of Interns

By Samantha Selby, June 11, 2014

Summer is here at eZanga, and with it begins our summer internship program. We’ll be working all summer with the eZanga team, and I wanted to introduce the interns to you. This rag tag group of misfits are here to “work hard, play hard, eat hard,” and learn all we can from the eZanga team for the next few months. We’ve had a few weeks to get to know everyone, and now it’s your turn to finally meet us! So without further adieu, meet eZanga’s summer interns.

Personal Branding: When It’s Not Really About You

By Colleen Eakins, June 03, 2014

I had a conversation with a client recently that wanted to make some updates to her business website. “I think I need to add my picture to the site and maybe a bio, but it’s not about me…it should be about the business, right?” She felt conflicted because she thought the “about” section of the site should be about the business and not about her.