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The Glory of Tier 2 Search Engines

By Marty Schneck, June 27, 2014

What is a tier 2 search engine? Let me Google that…

What Is PPC? "Party Planning" Your Ad Campaign

By Marty Schneck, June 25, 2014

I really hope you're an Office geek like I am. If not, watch this and appreciate what I did there.

The (Not-So-Secret) Formula of the Modern CMO [Infographic]

By Marty Schneck, June 20, 2014

We all struggle to understand our place in the market. It’s okay, we’re here to help as much as we can.

Google My Business: What It Is and Why You'll Use It

By Marty Schneck, June 18, 2014

No, I’m not telling you to Google “My Business.”

Less Branding Is Best for Content Marketing

By Savannah Marie, June 16, 2014

You know that branding matters. In fact, as a marketer, you’ve probably spent a good amount of your career working to build the image of your own company or the companies of your clients. You know the importance of consistent messaging, color schemes, logos and language. You understand that for a brand to grow, it must be recognized. Branding is what you do.

Sales Funnel Cake: A Revolutionary Marketing Model

By Marty Schneck, June 13, 2014

We’re about to blow your mind. Are you ready?

5 Steps to Branding Like a Kardashian

By Marty Schneck, June 11, 2014

If you know me at all, you know I’m a proud Kardashian fan. But even if you don’t like them, you have to admit that the Kardashian name is the pinnacle of branding. A masterpiece, if you will.

Personal Branding: When It’s Not Really About You

By Colleen Eakins, June 03, 2014

I had a conversation with a client recently that wanted to make some updates to her business website. “I think I need to add my picture to the site and maybe a bio, but it’s not about me…it should be about the business, right?” She felt conflicted because she thought the “about” section of the site should be about the business and not about her.