What is a tier 2 search engine? Let me Google that…
I really hope you're an Office geek like I am. If not, watch this and appreciate what I did there.
We all struggle to understand our place in the market. It’s okay, we’re here to help as much as we can.
No, I’m not telling you to Google “My Business.”
You know that branding matters. In fact, as a marketer, you’ve probably spent a good amount of your career working to build the image of your own company or the companies of your clients. You know the importance of consistent messaging, color schemes, logos and language. You understand that for a brand to grow, it must be recognized. Branding is what you do.
We’re about to blow your mind. Are you ready?
If you know me at all, you know I’m a proud Kardashian fan. But even if you don’t like them, you have to admit that the Kardashian name is the pinnacle of branding. A masterpiece, if you will.
I had a conversation with a client recently that wanted to make some updates to her business website. “I think I need to add my picture to the site and maybe a bio, but it’s not about me…it should be about the business, right?” She felt conflicted because she thought the “about” section of the site should be about the business and not about her.