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Keep Calm and Use AdWords Scripts

By Marty Schneck, July 28, 2014

I told myself I’d never use that meme. I have disgraced myself and my family.

What Makes People Click and Convert [Infographic]

By Marty Schneck, July 25, 2014

Ever notice those giant subscribe buttons? Those, among many other buttons, are a call-to-action. Also known as CTA's, these buttons lead each person to make a decision. That decision could be to subscribe to a newsletter, purchase something, download something, watch something -- anything, really.

Important Lessons From Comcast's Customer Service Disaster

By Marty Schneck, July 18, 2014

It’s viral. Comcast messed up. They have a classic customer service crisis on their hands.

Cookies: More Than Your Favorite Treat

By Marty Schneck, July 16, 2014

I’m told I make the best cookies. But this article isn’t about baked goods, unfortunately.

How to Sell Without Selling [Infographic]

By Marty Schneck, July 09, 2014

Ready to put your business on autopilot?

5 Tools for Better Audience Insights

By Brittany Berger, July 07, 2014

If there's one thing every single marketer needs, it's good insights into their audience and customers. (Tweet this)

Are You Branding or Being Branded?

By Colleen Eakins, July 02, 2014

“A personal (brand) is more than just a creative name, cute logo, or a complimentary card; it's a promise of value, it's a distinctive voice, it’ s a core message, it's passion driven by purpose, it's a positive impact that creates an impression.” – Bernard Kelvin Clive