With the rise of smartphones, tablets, and general nonstop internet exposure, it’s important to be familiar with the world of online advertising, and more specifically, services available to increase your businesses exposure.
So we all know Larry Kim knows his PPC. If you don’t, let me tell you: Larry Kim knows his PPC. When I have a question I don’t want to bother an account manager with (they’re busy, ya know?), I know for sure that by searching for my question plus Wordstream or Larry Kim, I’ll find my answer.
Have you ever taken a few moments to consider what it’s like to own a business? Consider the myriad of work that goes into it. Publicity, inventory, networking, client relations, marketing, finances. There are so many aspects to every business. It’s staggering.
Time to break out your inner 007. Today we’re taking a look at your competition’s PPC tactics. Think of yourself as a WWII spy, but instead sitting in your comfy house doing something relatively safe.
Love it or hate it, Miley Cyrus is smart. I have to admit that I didn’t know much about her prior to last year (2013). When Hannah Montana came out, I was just beyond the age demographic the show was targeting. I vaguely knew what the show was about, but I was very aware of its popularity. So, when she suddenly became a topic of conversation, I rolled my eyes and thought, “another child star gone bad.”