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8 Reasons to Advertise on Google AdWords

By Michelle Brammer, August 27, 2014

With the rise of smartphones, tablets, and general nonstop internet exposure, it’s important to be familiar with the world of online advertising, and more specifically, services available to increase your businesses exposure.

Larry Kim's Top 10 AdWords Hacks

By Brittany Berger, August 25, 2014

So we all know Larry Kim knows his PPC. If you don’t, let me tell you: Larry Kim knows his PPC. When I have a question I don’t want to bother an account manager with (they’re busy, ya know?), I know for sure that by searching for my question plus Wordstream or Larry Kim, I’ll find my answer.

The Many Jobs of Your Personal Brand [Infographic]

By Marty Schneck, August 20, 2014

Have you ever taken a few moments to consider what it’s like to own a business? Consider the myriad of work that goes into it. Publicity, inventory, networking, client relations, marketing, finances. There are so many aspects to every business. It’s staggering.

An Open Letter to Our Summer 2014 Interns

By Michelle Brammer, August 14, 2014

Dear Interns,

Using Covert Ops to Spy on Your Competitors' PPC Campaign

By Marty Schneck, August 08, 2014

Time to break out your inner 007. Today we’re taking a look at your competition’s PPC tactics. Think of yourself as a WWII spy, but instead sitting in your comfy house doing something relatively safe.

How to Rebrand Yourself: The Miley Cyrus Way

By Colleen Eakins, August 04, 2014

Love it or hate it, Miley Cyrus is smart. I have to admit that I didn’t know much about her prior to last year (2013). When Hannah Montana came out, I was just beyond the age demographic the show was targeting. I vaguely knew what the show was about, but I was very aware of its popularity. So, when she suddenly became a topic of conversation, I rolled my eyes and thought, “another child star gone bad.”

Top 10 Titillating Tier 2 Advertising Tips

By Marty Schneck, August 01, 2014

We at eZanga really enjoy spreading the gospels of tier 2 search engines and advertising networks. After all, we are one.