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Ad Impressions: Now You See Them, Now You Don’t

By Caroline Moore, October 29, 2014

You all know what ads are. You see them all over the place in tons of different formats. You use them to advertise for your products and services. But what’s an ad impression?

Siri, What's a Long-Tail Keyword?

By Caroline Moore, October 22, 2014

Thanks to Brooke’s post last week, you all know what keywords are. But you may not know that there are different types of keywords. There’s your typical, broad head terms,’ which are short and comprehensive keywords that rack up tons of varied search results.

What’s Better Than a Business Card? A T-Shirt

By Colleen Eakins, October 20, 2014

Networking can be a great way to meet new professional contacts. Typically, you attend an event like a mixer, chamber meeting, or conference and hand out business cards to the people you meet. At the end of it all, you’re left with a pile of business cards with no memory of the faces that went with them.

What's in a Keyword?

By Brooke Oliveri, October 17, 2014

In the world of PPC advertising, keywords are pretty important. But what are they? And why are they important to an advertising campaign? Well, let’s find out.

The Five W’s of Call-to-Action

By Caroline Moore, October 15, 2014

You’ve probably seen the beautiful abbreviation CTA somewhere in your marketing endeavors. So what exactly does this ‘CTA’ mean? What does it do? What’s the point?

5 Ways to Nail Seasonality in Your Advertising

By Michelle Brammer, October 06, 2014

Folks, there's a crispness in the air that begs to remind me that winter is right around the corner. With the fall comes a great deal of personal planning and responsibility. It’s time to start thinking about the holidays, taking time to catch up with friends I missed over the summer, and ensuring my goals set earlier in the year are met.