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CR102: Conversion Rate Optimization

By Brooke Oliveri, October 31, 2014

Welcome back! A few weeks ago, I had the pleasure of discussing about the ins and outs of conversion rate inCR101. Class is now back in session to talk about the next step: conversion rate optimization.

Ad Impressions: Now You See Them, Now You Don’t

By Caroline Moore, October 29, 2014

You all know what ads are. You see them all over the place in tons of different formats. You use them to advertise for your products and services. But what’s an ad impression?

#DodgeBots at ad:tech New York

By Brittany Berger, October 28, 2014
We're heading to ad:tech New York next week (November 5 and 6) and hope to see you there. We've got a lot going on this time around, so here's what you need to know:

Who's Going?

All of our account managers, along with a handful of team members from other departments (including me!), will be there to talk with you at booth #808. If you don't want to count booth numbers, just look for the giant robots!

What's the Big News?

It's still under wraps, but we're bringing a huge announcement with us...

8 Types of People You’ll See at ad:tech

By Brittany Berger, October 27, 2014

Our company is full of seasoned ad:tech attendees. Twice a year, we’re in the thick of it, ad:teching it with the best of them. Personally, this ad:tech NY will be my first time attending (can’t wait!), so I wanted to figure out what I was getting myself into. So I decided to talk to our sales team about what kinds of people I was going to be meeting.

Inbound Marketing: Bound for Success

By Brooke Oliveri, October 24, 2014

Ever had a lazy Sunday morning? I have, and let me tell you, they’re awesome. Picture this: sitting in a big comfy chair, sipping on a hot cup of brain fuel (coffee, of course), and browsing your favorite social networks without a care in the world.

Siri, What's a Long-Tail Keyword?

By Caroline Moore, October 22, 2014

Thanks to Brooke’s post last week, you all know what keywords are. But you may not know that there are different types of keywords. There’s your typical, broad head terms,’ which are short and comprehensive keywords that rack up tons of varied search results.

What’s Better Than a Business Card? A T-Shirt

By Colleen Eakins, October 20, 2014

Networking can be a great way to meet new professional contacts. Typically, you attend an event like a mixer, chamber meeting, or conference and hand out business cards to the people you meet. At the end of it all, you’re left with a pile of business cards with no memory of the faces that went with them.

What's in a Keyword?

By Brooke Oliveri, October 17, 2014

In the world of PPC advertising, keywords are pretty important. But what are they? And why are they important to an advertising campaign? Well, let’s find out.

eZanga Resurrects the Ghosts of Halloween Past

By Megan Ingenbrandt, October 16, 2014

All Hallow’s Eve is fast approaching and the eZanga team can’t wait! You know we love to play hard, so you shouldn’t be surprised that this ghastly crew takes Halloween very seriously.

The Five W’s of Call-to-Action

By Caroline Moore, October 15, 2014

You’ve probably seen the beautiful abbreviation CTA somewhere in your marketing endeavors. So what exactly does this ‘CTA’ mean? What does it do? What’s the point?

How MOOCs Can Help You Move up the Ladder

By Thomas Koponen, October 13, 2014

The cost of attending a top MBA program is estimated to be $100,000 per year. The cost of attaining some valuable information and gaining high-end skills is that expensive? No wonder MOOCs (Massive Open Online Course) are increasing in popularity!

CR101: Intro to Conversion Rate

By Brooke Oliveri, October 10, 2014

There are a whole lot of KPIs (key performance indicators) out there, am I right? They all work together to let advertisers know how well or not-so-well their ad campaigns are doing. One of the more popular key performance indicators is conversion rate.

Superheroes From eZanga Join Forces With Delaware's SPaRC Initiative

By Megan Ingenbrandt, October 09, 2014

You already know that eZanga’s team loves to work hard, eat hard, and play hard, but did you know that we also love to give back? We deeply value our local community and the people living in it. That’s why we’re so happy to announce that we’ve joined forces with the SPaRC Initiative!

Increase Comfort and Familiarity with Landing Pages

By Caroline Moore, October 08, 2014

Fall is upon us! As the last few warm days trickle away and the crisp autumn air sweeps in, it’s getting chilly here at eZanga.

5 Ways to Nail Seasonality in Your Advertising

By Michelle Brammer, October 06, 2014

Folks, there's a crispness in the air that begs to remind me that winter is right around the corner. With the fall comes a great deal of personal planning and responsibility. It’s time to start thinking about the holidays, taking time to catch up with friends I missed over the summer, and ensuring my goals set earlier in the year are met.

Atlas: Facebook’s New Anti-Cookie Monster

By Brooke Oliveri, October 03, 2014

In the world of online advertising, cookies play a huge role. I wish I could say I was talking about those of the chocolate chip variety, but I’m talking about tracking cookies, or the small tags of code that are dropped across the web in order to track users’ browsing history, ultimately providing more relevant ads that appeal to their needs and interests.

Fall Into eZanga With Our Newest Intern Crop

By Megan Ingenbrandt, October 02, 2014

Fall is seen as a fresh start: the start to a new school year, a new quarter, and a new season. With all this new stuff going around, it’s no wonder we’ve snagged ourselves a few new interns!

How to Hire for Your Company Culture

By Savannah Marie, October 01, 2014

People sometimes underestimate how much a company’s culture is tied to its financial success, ability to connect with customers, and longevity in a competitive marketplace. However, if you’re already well aware of how important company culture is, you may be wondering how to hire employees who will foster it.