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What's ROI: A Simple Solution to Measuring Profitability

By Caroline Moore, November 12, 2014

Sometimes when evaluating your marketing campaign, you just need a quick way to tell if your ads are leading to and directly impacting the success of your business.

Marketing Matchmaker: Prospects, Leads, and Opportunities

By Caroline Moore, November 05, 2014

So here’s the deal. In marketing, you’re trying to get people to do business with you. The ultimate goal.