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eZanga’s Top 10 Marketing Posts of 2014

By Megan Ingenbrandt, December 23, 2014

Happy New Year! This is one of my favorite times of the year. It’s a time to look back on the year before, cringe at what you wish you could change, and smile at what you did well. It’s when you make big plans for the next 365 days; what you’re going to do better and what you hope to achieve.

Marketing Metamorphosis: Becoming a Social PPC Butterfly

By Brooke Oliveri, December 18, 2014

Do you have a Facebook account? What about Twitter or LinkedIn? Considering that 74% of all online adults use some sort of social media platform, chances are you probably do. If so, you’ve probably seen a social PPC campaign before.

A/B and Multivariate Testing: Tests You’ll Actually Want to Take

By Caroline Moore, December 16, 2014

Ad testing. I’m sure you’ve heard of it. The internet told you to do it. Your boss told you to do it. We told you to do it.

6 Tips for Using Long-Tail Keywords in Your PPC Strategy

By Caroline Moore, December 11, 2014

Remember those long-tail keywords? The future of search! The more focused and specific keyword variety!

An Open Letter to Our Fall 2014 Interns

By Michelle Brammer, December 10, 2014

Unpaid internship.

10 Career Blogs to Help You Get Promoted

By Brooke Oliveri, December 09, 2014

When it comes to moving up in our careers, we could all use a little (or a lot) of help sometimes. The next time you find yourself in need of some expert assistance, look to one of these 10 blogs for the career advice you need.

Easy, Breezy, Readable PPC Copy

By Brooke Oliveri, December 05, 2014

Bad news: your PPC campaign won’t be “born with it.”

Our Fall Interns Take Their Final Bow

By Megan Ingenbrandt, December 04, 2014

It’s sad to say, but it’s curtain call time for our fall interns. We’ve had some good times with these crazy kids, and we hate to see them go. But, like the interns before them, they’ve got to spread their wings and fly. Luckily, we got one more sit down with them before their final bows.

6 Ecommerce SEO Tips You Need to Know This Holiday Season

By Savannah Marie, December 03, 2014

‘Tis the season for increased traffic and sales. As you untangle the lights and prepare for the chaotic whirl of the holiday season, don’t forget to include plans for your ecommerce site. Your online store is no different than its brick-and-mortar cousins in that it requires some strategic formulating and prep work before the holiday push.

Improving Your Bounce Rate - How Low Can You Go?

By Caroline Moore, December 01, 2014

Bounce rate. It sounds kind of fun, right? Like a moonbounce or something.