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Make Your Life Easier with These 5 AdWords Scripts

By Michelle Bizzell, January 30, 2015

If you haven’t heard of AdWords scripts, you’re in for a treat. They use JavaScript to do some of your tedious account management tasks for you. With just a little bit of code, you can have your reports pulled automatically. They can also adjust your campaign based on parameters you set.

4 Click Fraud Myths and How to Know Better

By Shannon Sysko, January 23, 2015

“Click fraud” is a dirty word that brings up connotations of malice and dishonesty. You may think you know what it is and how to prevent it. But you may be wrong (or partly wrong).

Using AdWords Extensions to Get What You Want

By Shannon Sysko, January 19, 2015

We need to talk. I know this may come as a shock, but there's more out there. No, hear me out. Are you getting the results you want from Google AdWords? Have you even thought about AdWords Extensions?

Marketing Matchmaker: How to Nurture a Lead in 10 Ways

By Caroline Moore, January 16, 2015

You learned about prospects, leads, and opportunities in our first Marketing Matchmaker post. Now the Marketing Matchmaker is back, and bringing you some tips on nurturing your leads into conversions!

A Quick Guide to Display Advertising

By Caroline Moore, January 09, 2015

We talk a lot about search advertising here on the eZanga Articles, but what about display advertising? Is it a good choice for your company?

Nurturing the Branches of Your PPC Tree

By Brooke Oliveri, January 07, 2015

With PPC advertising, a game plan can really come in handy. At the same time, it can be confusing to know where to invest your time and money. With all of the different search engines and social media platforms that are available for advertising, some confusion is inevitable.