“Click fraud” is a dirty word that brings up connotations of malice and dishonesty. You may think you know what it is and how to prevent it. But you may be wrong (or partly wrong).
We need to talk. I know this may come as a shock, but there's more out there. No, hear me out. Are you getting the results you want from Google AdWords? Have you even thought about AdWords Extensions?
We talk a lot about search advertising here on the eZanga Articles, but what about display advertising? Is it a good choice for your company?
With PPC advertising, a game plan can really come in handy. At the same time, it can be confusing to know where to invest your time and money. With all of the different search engines and social media platforms that are available for advertising, some confusion is inevitable.