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Make Your Life Easier with These 5 AdWords Scripts

By Michelle Bizzell, January 30, 2015

If you haven’t heard of AdWords scripts, you’re in for a treat. They use JavaScript to do some of your tedious account management tasks for you. With just a little bit of code, you can have your reports pulled automatically. They can also adjust your campaign based on parameters you set.

5 Easy Tips for a More Professional LinkedIn Profile

By Shannon Sysko, January 28, 2015

“Be careful what you post on social media!”

How PPC Can Boost Your Content Marketing Conversions

By Michelle Bizzell, January 26, 2015

People often think content marketing will promote itself. Phrases like “content is king” are thrown around, but good content isn’t enough if no one sees it.

4 Click Fraud Myths and How to Know Better

By Shannon Sysko, January 23, 2015

“Click fraud” is a dirty word that brings up connotations of malice and dishonesty. You may think you know what it is and how to prevent it. But you may be wrong (or partly wrong).

Getting to Know our Director of Sales, Eli Martin

By Shannon Sysko, January 22, 2015

This month’s Employee Spotlight focuses on Eli Martin, our Director of Sales. Eli is near and dear to us here at eZanga, so when his time for the hot seat came, we were eager to get started. Whenever Eli isn’t working with his account managers, he can be found talking to our CEO, which is exactly where we found him the other day.

How to Write Better Affiliate Marketing Content

By Michelle Bizzell, January 21, 2015

Maybe you are just dipping your toe in, or maybe you’re in the deep end. Either way, you’ve found yourself in the affiliate marketing pool. Now you want to take it to the next level. Your content is good, but you know it can be great. Where do you start?

Help Us Make the 2015 NDH List

By Megan Ingenbrandt, January 20, 2015

If you follow our company on Facebook or Twitter, you've probably noticed that eZanga is a pretty unique workplace, and we love it! You’ve also probably noticed that we have an awesome boss!

Using AdWords Extensions to Get What You Want

By Shannon Sysko, January 19, 2015

We need to talk. I know this may come as a shock, but there's more out there. No, hear me out. Are you getting the results you want from Google AdWords? Have you even thought about AdWords Extensions?

Marketing Matchmaker: How to Nurture a Lead in 10 Ways

By Caroline Moore, January 16, 2015

You learned about prospects, leads, and opportunities in our first Marketing Matchmaker post. Now the Marketing Matchmaker is back, and bringing you some tips on nurturing your leads into conversions!

Give a Warm, Wintery Welcome to Our New Interns

By Megan Ingenbrandt, January 15, 2015

It may be cold outside, but that won’t stop us from giving a warm welcome to our latest interns.

The Right Way to Connect on LinkedIn

By Brooke Oliveri, January 14, 2015

If you’re trying to make connections on LinkedIn, there’s no doubt that you want to make a good first impression. Whatever you say in your invitation will be the first communication you have with future contacts, so make it count.

eZanga Gets Their Ugly Sweater On

By Megan Ingenbrandt, January 13, 2015

We’ve already celebrated Halloween and Thanksgiving; but there’s something special about the winter holidays that make you feel all warm and fuzzy. Last month we celebrated the most wonderful time of the year! There was a certain chill to the air, and the east coast had been hit with its first taste of wintery goodness.

A Quick Guide to Display Advertising

By Caroline Moore, January 09, 2015

We talk a lot about search advertising here on the eZanga Articles, but what about display advertising? Is it a good choice for your company?

Welcome to Our Winter 2015 Interns

By Michelle Brammer, January 08, 2015

Resolutions are a funny thing. This time of year, many give it the good ole’ college try and commit to losing that last 15 (okay, 20) pounds, cut back on buying those cute shoes, or even go for that big promotion. We make resolutions, and sometimes break them. And it’s okay if you do too, we won’t judge you.

Nurturing the Branches of Your PPC Tree

By Brooke Oliveri, January 07, 2015

With PPC advertising, a game plan can really come in handy. At the same time, it can be confusing to know where to invest your time and money. With all of the different search engines and social media platforms that are available for advertising, some confusion is inevitable.