As a PPC marketer, Google’s Quality Score is a metric you love to hate. Think about it. Having a strong quality score (the average score is 5) not only defines the quality of your ad, but impacts so many other parts of your campaign. A higher quality score can get you:
When someone clicks on your ad, they begin a journey to becoming your customer. But ads don’t lead to homepages anymore. They (should) lead to landing pages. And landing pages are about conversions.
You want them to fill out a form for a free trial, sign up for an email list, or make a purchase. What you don’t want is for them to leave. You want to your bounce rate to be as low as possible. Ideally, this will increase your conversions, too. Sounds like a win-win.
We’ve talked about landing...
Traffic scoring isn’t a universal system and understanding it can be confusing. Especially when you’re working with more than one company, because each score is different.