Optimizing your PPC campaigns is more than a ‘set it and forget it’ task. We all know the benefits of whitelisting sources and geotargeting your campaigns to reach specific people. But mobile usage is changing the game. In fact, mobile users will do everything desktop users do, provided it’s presented in a useable way.
Picture this: You manage campaigns for a client that has a small chain of spas. You've tested your keywords and scrubbed campaigns clean. But something is still off. Why are your keywords not converting as you expected? Oh wait, there it is. You forgot to target the local market.
Pay per click advertising, or PPC, can be an integral part of any company’s marketing plan, if it’s done well. PPC is a form of advertising where you pay each time a person clicks your ad. A customer searches a query and your ad attracts their attention, generating a click through to your website. When done correctly, it’s a cost effective and targeted method of online marketing.
Now that you’ve set up your latest PPC campaign, how can you be sure your ads are reaching the right people? Well, there’s an app for that. Well, not exactly, but there's a way to ensure that your intended audience is seeing your ads. What’s this magical feature? Demographic targeting.
The numbers involved in PPC sometimes astound me. You’ll go to take one last look at a spreadsheet you’ve spent hours in, and your eyes cross. How did they not cross sooner? There’s CPC, position, and impression share, along with 10 other numbers and percentages. All lined up next to each other, competing for your attention.
Many things that seem too good to be true actually are. Candy corn flavored Oreos, Pop Rocks martinis, and classifying pizza as a serving of vegetables are a few such things that could make the long list. One more to add to that list would be AdWords Automatic Bidding.
Ever wonder how your ads really come across to users? Maybe you’re worried your messages are unclear. Or that you’re losing potential customers because of your word choice.
Online advertising is tough, and writing a strong PPC ad for your product or business is even tougher. Creating a strong relevant headline, optimizing keywords, and having a specific call-to-action helps. It can increase your conversions, click-through rate, and overall performance. But to get your customer's attention, you need to stand out from the others.
It’s rare to get excited over haggling for a better salary. Negotiating a new salary or a pay raise is nerve-wracking and uncomfortable. But it's common before accepting a new job or position. And it's okay to ask for better pay in your current position, if your performance warrants it.
Everyone and their brother knows about Google, Yahoo, and Bing. But have you tried an alternative search network instead?
Right now, there are millions of customers looking to speak to a business before buying a product. So they pick up the phone. But how can you get to those buyers? Pay per call advertising.