You know that ad testing is important for PPC campaign optimization. We covered the basics here. So now I’m sure you’re pros on that stuff.
Bidding on keywords is a bit different than heading to a cattle-auction, listening to the auctioneer rattle off words and numbers at an alarming speed and raising a paddle to signal what you want.
Keyword analysis is one of the most valuable activities you can do for your PPC marketing strategy. Do your research not just at the beginning, but throughout your campaign's lifespan. Earning your spot among the top ranks for the right targeted keywords will put your business far ahead of your competitors. But to earn that spot, you need strong keyword analysis skills. Skills that bring in traffic and let you anticipate the newest changes in market conditions.
magine you’re at a wonderful burger restaurant. Food is great. Food is love, food is life. So naturally, you order one of everything on the menu.
t’s a pretty good bet that, as a media buyer, you’re overly familiar with the AdWords Keyword Planner and Google Analytics to isolate data that drives results.
Great ad headlines are like the flashy displays you see in store windows every day. They’re there to stop you in your tracks, make you picture yourself owning whatever it is they’re selling, and force you to cross the psychological threshold and walk into the store to buy it.
PPC is the primary component of online advertising. It’s a simple way to show your ads on various websites, paying based on the number of clicks the ad receives. We discuss PPC campaigns quite often here at eZanga, considering we offer online advertising services.
Have you ever walked into a room and thought, “what did I come in here for again?” Or when someone you know you know walks up to you, but you can’t remember their name?