Bidding on keywords is a bit different than heading to a cattle-auction, listening to the auctioneer rattle off words and numbers at an alarming speed and raising a paddle to signal what you want.
Keyword analysis is one of the most valuable activities you can do for your PPC marketing strategy. Do your research not just at the beginning, but throughout your campaign's lifespan. Earning your spot among the top ranks for the right targeted keywords will put your business far ahead of your competitors. But to earn that spot, you need strong keyword analysis skills. Skills that bring in traffic and let you anticipate the newest changes in market conditions.
This month’s employee spotlight zeros in on Frank Holland, Traffic Acquisition Manager. We always enjoy bragging about our talented team, and Frank’s no exception.
magine you’re at a wonderful burger restaurant. Food is great. Food is love, food is life. So naturally, you order one of everything on the menu.
t’s a pretty good bet that, as a media buyer, you’re overly familiar with the AdWords Keyword Planner andGoogle Analytics to isolate data that drives results.
Great ad headlines are like the flashy displays you see in store windows every day. They’re there to stop you in your tracks, make you picture yourself owning whatever it is they’re selling, and force you to cross the psychological threshold and walk into the store to buy it.
PPC is the primary component of online advertising. It’s a simple way to show your ads on various websites, paying based on the number of clicks the ad receives. We discuss PPC campaigns quite often here at eZanga, considering we offer online advertising services.
Our next employee spotlight focuses on our one-man show, Business Operations Manager David Gail. David is a hard-working manager and jokester, which fits right in with our “Work Hard, Eat Hard, Play Hard” mentality.
The customers you’re looking for aren’t online 24/7. They have families, jobs, and other things to do. But if your customers aren’t online at a certain time of day, what’s the point of your ads running then?
Have you ever walked into a room and thought, “what did I come in here for again?” Or when someone you know you know walks up to you, but you can’t remember their name?