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Pay Per Call: Crossing the PPC Chasm [Infographic]

By Brittany Berger, April 30, 2015

You know we're all about PPC. Of course we are. We love it, and it's kept us in business for awhile. But that's not all that we are. Did you know we also do pay per call?

10 PPC Tests to Try on Your Next Campaign

By Caroline Moore, April 28, 2015

You know that ad testing is important for PPC campaign optimization. We covered the basics here. So now I’m sure you’re pros on that stuff.

Be the Best at AdWords Keyword Bidding

By Caroline Moore, April 23, 2015

Bidding on keywords is a bit different than heading to a cattle-auction, listening to the auctioneer rattle off words and numbers at an alarming speed and raising a paddle to signal what you want.

5 Advanced Keyword Analysis Tips for Your PPC Strategy

By Shane Barker, April 21, 2015

Keyword analysis is one of the most valuable activities you can do for your PPC marketing strategy. Do your research not just at the beginning, but throughout your campaign's lifespan. Earning your spot among the top ranks for the right targeted keywords will put your business far ahead of your competitors. But to earn that spot, you need strong keyword analysis skills. Skills that bring in traffic and let you anticipate the newest changes in market conditions.

Negative Keywords: A Huge Positive for Your PPC Campaign

By Marty Schneck, April 16, 2015

magine you’re at a wonderful burger restaurant. Food is great. Food is love, food is life. So naturally, you order one of everything on the menu.

15 Keyword Research Tools to Save Time with Media Buying

By Michelle Brammer, April 14, 2015

t’s a pretty good bet that, as a media buyer, you’re overly familiar with the AdWords Keyword Planner and Google Analytics to isolate data that drives results.

21 Tips for Writing Great Ad Headlines

By WordStream, April 08, 2015

Great ad headlines are like the flashy displays you see in store windows every day. They’re there to stop you in your tracks, make you picture yourself owning whatever it is they’re selling, and force you to cross the psychological threshold and walk into the store to buy it.

Using Exact Match Keywords to Boost Your PPC Campaign

By Marty Schneck, April 06, 2015

PPC is the primary component of online advertising. It’s a simple way to show your ads on various websites, paying based on the number of clicks the ad receives. We discuss PPC campaigns quite often here at eZanga, considering we offer online advertising services.

Sharpen Your Mind and Memory with These 10 Things

By Michelle Brammer, April 01, 2015

Have you ever walked into a room and thought, “what did I come in here for again?” Or when someone you know you know walks up to you, but you can’t remember their name?