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10 Tips for Staying Healthy When You Work All Day

By Megan Ingenbrandt, May 28, 2015


How to Retain Top Talent on Your Staff

By Michelle Brammer, May 26, 2015

“Can we talk for a minute?” If you've ever been in a relationship, you know this is going to be tough. It’s not much different as a manager of a business. “Sure.” Queue the shaky hands as the door clicks shut.

3 Tests to Improve Your Mature PPC Campaigns

By Ashleigh Betvardeh, May 21, 2015

Let’s face it: AdWords campaigns that have matured are an issue for advertisers. There’s only one way to improve a matured AdWords account, and that’s through A/B or split testing.

Let the Light Shine on Michelle Brammer

By Shannon Sysko, May 21, 2015

It’s not hard to see that we take a lot of pride in our office family here at eZanga. So this week we're showing off Michelle Brammer, Director of Marketing. Michelle is who we turn to for advice or a laugh, and it’s easy to see why.

10 Apps You Need to Run a Successful Small Business

By Michelle Brammer, May 19, 2015

Running a small business (or any business, for that matter) is tough. As a small business owner, you wear several hats and need to stay on top of it all, even on the run. Getting new business and traveling are part of the gig. But so is keeping your business running smoothly.

Meet eZanga's Sales Manager, Matt Donahue

By Megan Ingenbrandt, May 14, 2015

Welcome to another eZanga Employee Spotlight. This time around, we shine the spotlight on one of our favorite team members. Meet one of the hardest working people on our sales team (and our only 49ers fan), Matt Donahue.

While nothing is typical in the daily life of a sales manager, he says there’s one constant: the day flies by. “I walk in the door at 9 a.m, and completely lose track of everything that’s going on in the rest of the world. When I look up, it’s 6 p.m. and someone’s telling me...

White It Out: Building Your All-Important Whitelist

By Brittany Berger, May 14, 2015

Whitelisting. It sounds kind of sinister, doesn’t it? Like, another bad guy found out about James Spader’sBlacklist and wanted to compete with it. Or like it’s a team of vigilantes or something.

7 Steps to Master the Google Display Network

By WordStream, May 12, 2015

Starting this blog post on Halloween took me back to the days of wandering up and down the streets of my childhood neighborhood. At the ages of seven, eight, and nine my neighbors and I were perfectly content with collecting Skittles, Starbursts, and giant candy bars from the house on the corner (that lady was the best). But as the years passed we yearned for more. We started branching out to the surrounding neighborhoods, even pleading with our parents to drive us to houses past walking...

8 Keyword Optimization Tips for More Perfect PPC Campaigns

By Michelle Brammer, May 07, 2015

Congratulations! You’ve signed up for a PPC account. Either at one of the big three, or maybe an alternative search engine. For some, the first step is the hardest.

Statistical Significance: How Confident Are You, Really?

By Brittany Berger, May 05, 2015

If you’re truly invested in improving your PPC campaigns, then part of your ad budget is dedicated to running tests. Things like:

Celebrating Small Business Week 2015

By Megan Ingenbrandt, May 04, 2015

It’s Small Business Week! This is a big deal for us here at eZanga, mostly because we hold a deep appreciation for small businesses throughout the country. We’re a small business ourselves!