Say you’re running a website with little traffic. Chances are few people have heard of your site and are unaware of what you have to offer. There are thousands, maybe millions, of potential customers out there searching for the products or services you offer. They just don’t know that your business can help them, yet.
Apple’s Steve Jobs once said, “[Innovation] comes from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much.”
At eZanga, we know time is money and you don’t want either of those to go to waste. That’s why we like to make PPC easy for you. Our campaign management system, eZanga AdPad®, is designed with the user in mind, allowing you to manage several campaigns from one tab.
You know, we’ve become bullies (seriously, hear me out on this one). Bullies pick on other people or groups for a variety of reasons—sometimes in retaliation, sometimes ‘just because.’ Other times, bullies target others simply because they’re different.
I can tell you from personal experience that jumping into the world of PPC can be scary. No joke. When I started in this industry, I couldn’t tell you what PPC meant, let alone what it did. Since then, I’ve come a long way.
Long-form content marketing is one of those Internet marketing buzz-phrases that gets kicked around quite a bit, especially as of late. If you ask a couple of digital marketers to explain the concept, you’re likely to get a couple of different answers. However, they’re likely to agree on this much: It works.
Sales is a tough gig. It takes a special type of person not only to be successful in a sales position, but also to enjoy it. People in sales need to have a particular set of skills and traits to not only be happy, but to succeed.
Digital video has exponentially increased in popularity over the years, and its growth shows no sign of slowing down anytime soon. In fact, 55% of all consumer internet traffic will come from digital video views by 2016, according to a report by Cisco. Because of this, marketers are scrambling to create branded content that can reach this large audience and spread their message.
Greetings! Welcome to the newest installment of eZanga News, What’s Hoppenin’ at eZanga! Each month, we’ll be giving you the run-down on everything going on at eZanga. You’ll get an inside look at the office gossip, our latest newsworthy moments, and maybe even a prank or two!
Before Enhanced Campaigns a.k.a. “the Stone Age,” advertisers had to create a new campaign every time for a specific targeted area. Do you remember the pain of having to select which device (desktop, tablet, or mobile) you were targeting? It was time-consuming, and we all know that time equals money. Enhanced Campaigns eases the pain with bid modifiers, allowing you to target all three devices in one campaign.
You've tried every LinkedIn trick in the book. You've uploaded a flattering profile picture, filled the boxes with your most notable achievements, and reached out to every company on your "Places to Work For" list. And yet, every time you check your inbox, you feel like Captain Jack Sparrow having a conversation with his first mate, Mr. Gibbs, on recruiting 100 souls for the Flying Dutchman:
It’s the most wonderful time of the year. No, I’m not talking about Christmas, I’m talking about eZanga’s birthday! We officially turned 12-years-old on May 29th, making our company almost a teenager. (Ha!)It’s no secret that we know how to
Throughout history there have been many memorable pairings: peanut butter and jelly, Captain Kirk and Spock, Puff Daddy and Mase. And now we welcome the dynamic duo: PPC and SEO.
It’s Monday morning, and you have a stack full of items you need from your most difficult client, but there’s one recurring problem; you haven’t heard from them in over a week. You've been careful to not be too pushy, leaving a few voicemails and sending a couple of emails notifying them of specific needs. You've stressed the importance of communication and collaboration, but from their actions, it seems it’s gone in one ear and out the other.