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How to Use PPC to Gain More Conversions

By Tanner Hackney, June 29, 2015

Say you’re running a website with little traffic. Chances are few people have heard of your site and are unaware of what you have to offer. There are thousands, maybe millions, of potential customers out there searching for the products or services you offer. They just don’t know that your business can help them, yet.

5 Reasons Not to Bully Millennials (and Why We Still Do)

By Michelle Brammer, June 24, 2015

You know, we’ve become bullies (seriously, hear me out on this one). Bullies pick on other people or groups for a variety of reasons—sometimes in retaliation, sometimes ‘just because.’ Other times, bullies target others simply because they’re different.

How to Engage Your Audience with Long-Form Content Marketing

By Savannah Marie, June 19, 2015

Long-form content marketing is one of those Internet marketing buzz-phrases that gets kicked around quite a bit, especially as of late. If you ask a couple of digital marketers to explain the concept, you’re likely to get a couple of different answers. However, they’re likely to agree on this much: It works.

6 Traits You Need to Be Successful in Sales

By Eli Martin, June 17, 2015

Sales is a tough gig. It takes a special type of person not only to be successful in a sales position, but also to enjoy it. People in sales need to have a particular set of skills and traits to not only be happy, but to succeed.

5 Best Bid Modifier Practices to Surpass the Competition

By Melissa Duko, June 10, 2015

Before Enhanced Campaigns a.k.a. “the Stone Age,” advertisers had to create a new campaign every time for a specific targeted area. Do you remember the pain of having to select which device (desktop, tablet, or mobile) you were targeting? It was time-consuming, and we all know that time equals money. Enhanced Campaigns eases the pain with bid modifiers, allowing you to target all three devices in one campaign.

The Best Way to Increase Your LinkedIn Endorsements

By Adrienne Erin, June 05, 2015

You've tried every LinkedIn trick in the book. You've uploaded a flattering profile picture, filled the boxes with your most notable achievements, and reached out to every company on your "Places to Work For" list. And yet, every time you check your inbox, you feel like Captain Jack Sparrow having a conversation with his first mate, Mr. Gibbs, on recruiting 100 souls for the Flying Dutchman:

Boost Your Ad Reach: How PPC Will Improve SEO

By Melissa Duko, June 03, 2015

Throughout history there have been many memorable pairings: peanut butter and jelly, Captain Kirk and Spock, Puff Daddy and Mase. And now we welcome the dynamic duo: PPC and SEO.