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How to Use PPC to Gain More Conversions

By Tanner Hackney, June 29, 2015

Say you’re running a website with little traffic. Chances are few people have heard of your site and are unaware of what you have to offer. There are thousands, maybe millions, of potential customers out there searching for the products or services you offer. They just don’t know that your business can help them, yet.

How to Say ‘No’ to Favors and Opportunities

By Melissa Duko, June 26, 2015

Apple’s Steve Jobs once said, “[Innovation] comes from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much.”

Time Is Money. Save More With These 6 AdPad Features

By Megan Ingenbrandt, June 25, 2015

At eZanga, we know time is money and you don’t want either of those to go to waste. That’s why we like to make PPC easy for you. Our campaign management system, eZanga AdPad®, is designed with the user in mind, allowing you to manage several campaigns from one tab.

5 Reasons Not to Bully Millennials (and Why We Still Do)

By Michelle Brammer, June 24, 2015

You know, we’ve become bullies (seriously, hear me out on this one). Bullies pick on other people or groups for a variety of reasons—sometimes in retaliation, sometimes ‘just because.’ Other times, bullies target others simply because they’re different.

5 PPC Pros You Should Follow on Twitter

By Megan Ingenbrandt, June 22, 2015

I can tell you from personal experience that jumping into the world of PPC can be scary. No joke. When I started in this industry, I couldn’t tell you what PPC meant, let alone what it did. Since then, I’ve come a long way.

How to Engage Your Audience with Long-Form Content Marketing

By Savannah Marie, June 19, 2015

Long-form content marketing is one of those Internet marketing buzz-phrases that gets kicked around quite a bit, especially as of late. If you ask a couple of digital marketers to explain the concept, you’re likely to get a couple of different answers. However, they’re likely to agree on this much: It works.

Thanks for Helping Us Make the 2015 Happening List!

By Megan Ingenbrandt, June 18, 2015

Remember us asking you to vote for us on social media and on this post earlier this year? Well, we’re back with some great news! Our CEO, Rich Kahn, was named as a finalist for "Best Entrepreneur" on this year’s North DelaWHERE Happening List!

6 Traits You Need to Be Successful in Sales

By Eli Martin, June 17, 2015

Sales is a tough gig. It takes a special type of person not only to be successful in a sales position, but also to enjoy it. People in sales need to have a particular set of skills and traits to not only be happy, but to succeed.

SEO Optimization for Video in 5 Easy Steps

By Adam Dawson, June 12, 2015

Digital video has exponentially increased in popularity over the years, and its growth shows no sign of slowing down anytime soon. In fact, 55% of all consumer internet traffic will come from digital video views by 2016, according to a report by Cisco. Because of this, marketers are scrambling to create branded content that can reach this large audience and spread their message.

What’s Hoppenin’ at eZanga in June

By Megan Ingenbrandt, June 11, 2015

Greetings! Welcome to the newest installment of eZanga News, What’s Hoppenin’ at eZanga! Each month, we’ll be giving you the run-down on everything going on at eZanga. You’ll get an inside look at the office gossip, our latest newsworthy moments, and maybe even a prank or two!

5 Best Bid Modifier Practices to Surpass the Competition

By Melissa Duko, June 10, 2015

Before Enhanced Campaigns a.k.a. “the Stone Age,” advertisers had to create a new campaign every time for a specific targeted area. Do you remember the pain of having to select which device (desktop, tablet, or mobile) you were targeting? It was time-consuming, and we all know that time equals money. Enhanced Campaigns eases the pain with bid modifiers, allowing you to target all three devices in one campaign.

The C-Level’s Survival Guide: Public Speaking

By Megan Ingenbrandt, June 08, 2015

The Best Way to Increase Your LinkedIn Endorsements

By Adrienne Erin, June 05, 2015

You've tried every LinkedIn trick in the book. You've uploaded a flattering profile picture, filled the boxes with your most notable achievements, and reached out to every company on your "Places to Work For" list. And yet, every time you check your inbox, you feel like Captain Jack Sparrow having a conversation with his first mate, Mr. Gibbs, on recruiting 100 souls for the Flying Dutchman:

Hoppy 12th Birthday, eZanga!

By Megan Ingenbrandt, June 04, 2015

It’s the most wonderful time of the year. No, I’m not talking about Christmas, I’m talking about eZanga’s birthday! We officially turned 12-years-old on May 29th, making our company almost a teenager. (Ha!)

It’s no secret that we know how to

Boost Your Ad Reach: How PPC Will Improve SEO

By Melissa Duko, June 03, 2015

Throughout history there have been many memorable pairings: peanut butter and jelly, Captain Kirk and Spock, Puff Daddy and Mase. And now we welcome the dynamic duo: PPC and SEO.

How to Deal With Incommunicado Clients

By Adam Dawson, June 01, 2015

It’s Monday morning, and you have a stack full of items you need from your most difficult client, but there’s one recurring problem; you haven’t heard from them in over a week. You've been careful to not be too pushy, leaving a few voicemails and sending a couple of emails notifying them of specific needs. You've stressed the importance of communication and collaboration, but from their actions, it seems it’s gone in one ear and out the other.