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Study up on the Essentials of PPC [Infographic]

By Tanner Hackney, July 31, 2015

There are several terms unique to the world of PPC, and they can often be confusing. It’s easy to forget the difference between CTR and CTA. And what’s the difference between geotargeting and retargeting? Learn all that and more in this comprehensive PPC article and infographic.

Monetize Your Blog With eZanga InText

By Megan Ingenbrandt, July 30, 2015

If you have a WordPress site, you have a source of income. Are you looking to monetize traffic to your WordPress blog? Do you want to do it without disrupting your readers’ experience? That’s where eZanga InText comes in.

5 Social Media Pros You Should Follow Online

By Megan Ingenbrandt, July 29, 2015

“There’s more to life than just Tweetering.” That’s something I was once jokingly told by our Director of Sales, Eli Martin. At the time, I just laughed. Then it occurred to me, that’s all some people think social media is about: Facebook and “Tweetering.”

A Day in the Life of a PPC Specialist

By Melissa Duko, July 27, 2015

“So, what do you do?” It’s a common question people ask each other every day. And the responses vary: “I’m a banker,” “I’m a doctor,” “I’m Drake.”

How to Have Better Communications With Your PPC Account Manager

By Melissa Duko, July 24, 2015

Stop, collaborate, and listen. If only more people followed the sage advice of Robert Van Winkle, the business world would be a better place.

eZanga Cools off With a Pool Party!

By Marty Schneck, July 23, 2015

Here at eZanga, we’re itching for a reason to party. It’s the middle of summer, it’s hot, and the sun is shining bright. Sounds like the perfect time for another pool party at the Kahn-pound!

How to Do SEO Like a Hipster

By Marty Schneck, July 22, 2015

I like to think I’m a hipster. I got organic local homemade frozen custard from a booth in San Francisco once. That makes me qualified, maybe.

How to Notice Signs of an SEO Parasite [Infographic]

By Tanner Hackney, July 20, 2015

Living in the information age is a blessing and a curse. Everything is at our fingertips at a moment’s notice. Anyone can learn anything, and that’s great. But when you’re trying to find SEO professionals, the line between expert and con artist starts to blur.

Get to Know PPC with These 5 Tips

By Tanner Hackney, July 17, 2015

To the digital advertising novice, paid search advertising can be a frightening monster. But it doesn’t have to be. I’m here to turn on the lights and show you the pile of clothes in the corner isn’t so scary after all.

What’s Hoppenin’ at eZanga in July

By Megan Ingenbrandt, July 16, 2015
Welcome to another edition of What’s Hoppenin’ at eZanga. This month, I’m going to give you the low-down on what’s going on around our office. You’ll get an inside look at the office gossip, our latest newsworthy moments, and maybe even a prank or two! Let’s get to it, shall we?

Rich Won a Red Herring Award

In the midst of celebrating his and Beth’s wedding anniversary last month, Rich presented at the Red Herring North America conference in San Diego. His presentation was about eZanga and...

Helpful Video Ad Advice from a YouTube Addict

By Tanner Hackney, July 15, 2015

Being the most popular video sharing website on the internet, YouTube has a whopping 1 Billion active users every month. Now that we’ve dropped that bombshell, it’s probably not surprising to hear YouTube is one of the best places to advertise. Whether you have a commercial or a static ad, YouTube offers ad space that can hit hundreds of millions of impressions every day.

How Not to be Clueless in Group Meetings

By Melissa Duko, July 13, 2015

Group meetings are like first dates: they’re intimidating. You have to dress appropriately, avoid saying the wrong thing, and impress the other person.

Rich Kahn Takes Over the Airwaves

By Megan Ingenbrandt, July 09, 2015

Rich Kahn is no stranger to the spotlight, in fact he thrives on it! That’s why when our Marketing department received a request for another interview from the Price of Business, we knew there was only one man for the job. On June 29, Rich sat down with Kevin Price to talk about eZanga’s business model, online advertising, and how eZanga eliminates click fraud.

7 Design Tips for a Better Bounce Rate

By Adrienne Erin, July 08, 2015

Picture yourself as the owner of a small, local shop. You watch the foot traffic roll in and out throughout the day, and you begin to notice a pattern. The majority of sales come from a small percentage of the people who enter your store.

How to Tighten up Your Online Ad Copy

By Melissa Duko, July 06, 2015

Keep it tight. Whether it’s your schedule or your abs, tighter is better, particularly when it comes to online ad copy.

See How Pay per Call Bridges the Offline Gap in a Digital World

By Amber Tiffany, July 01, 2015

Have you noticed those cute little “call” buttons in the search results on your smartphone? Have you ever used those buttons to connect with a business? It turns out that 70% of people have called a business directly from a mobile search ad using click-to-call extensions. This means the vast majority of mobile users have made a phone call from an online search ad. This online to offline journey has become the norm, and marketers are taking advantage of the trend with pay per call campaigns.