There are several terms unique to the world of PPC, and they can often be confusing. It’s easy to forget the difference between CTR and CTA. And what’s the difference between geotargeting and retargeting? Learn all that and more in this comprehensive PPC article and infographic.
Stop, collaborate, and listen. If only more people followed the sage advice of Robert Van Winkle, the business world would be a better place.
I like to think I’m a hipster. I got organic local homemade frozen custard from a booth in San Francisco once. That makes me qualified, maybe.
Living in the information age is a blessing and a curse. Everything is at our fingertips at a moment’s notice. Anyone can learn anything, and that’s great. But when you’re trying to find SEO professionals, the line between expert and con artist starts to blur.
To the digital advertising novice, paid search advertising can be a frightening monster. But it doesn’t have to be. I’m here to turn on the lights and show you the pile of clothes in the corner isn’t so scary after all.
Being the most popular video sharing website on the internet, YouTube has a whopping 1 billion active users every month. Now that we’ve dropped that bombshell, it’s probably not surprising to hear YouTube is one of the best places to advertise. Whether you have a commercial or a static ad, YouTube offers ad space that can hit hundreds of millions of impressions every day.
Picture yourself as the owner of a small, local shop. You watch the foot traffic roll in and out throughout the day, and you begin to notice a pattern. The majority of sales come from a small percentage of the people who enter your store.
Keep it tight. Whether it’s your schedule or your abs, tighter is better, particularly when it comes to online ad copy.
Have you noticed those cute little “call” buttons in the search results on your smartphone? Have you ever used those buttons to connect with a business? It turns out that 70% of people have called a business directly from a mobile search ad using click-to-call extensions. This means the vast majority of mobile users have made a phone call from an online search ad. This online to offline journey has become the norm, and marketers are taking advantage of the trend with pay per call campaigns.