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Why Keyword Hijacking Is Not Worth Your Time

By Melissa Duko, August 31, 2015

Tricks aren’t just for kids, they’re for adults, too. Well, at least some companies tend to think so. Let’s say you search online for candy corn, click the link, and up pops Aaron Carter’s “I Want Candy” music video.

Why Pay per Call Is Better at Closing and Converting

By Melissa Duko, August 28, 2015

Many advertisers rely on pay per click advertising to close and convert leads. However, that’s only part of the battle. In addition to using pay per click, advertisers should also consider using pay per call.

How to Pay for Digital Advertising: The Pros and Cons [Infographic]

By Marty Schneck, August 26, 2015

We often sing the psalms of PPC advertising here at eZanga. After all, pay per click is the most common form of digital advertising. When you’re faced with the decision to advertise, however, relying blindly on PPC can hinder your growth.

Content & Copy: What Are They and Why Should I Care?

By Marty Schneck, August 21, 2015

Peanut butter and jelly. Pen and paper. Sugar and spice. Kim and Kanye.

How to Make a PPC Account Transition Smoother

By Melissa Duko, August 19, 2015

Inheriting a PPC account is like a box of chocolates, you never know what you’re gonna get. Sometimes the account transition is as smooth as caramel, but more often than not it’s a rocky road (and not the flavor).

Content Remarketing: From Double Dipping to Remarkable Growth

By Marty Schneck, August 14, 2015

We’ve all been there. You’re at a party and… no wait… someone double dips. Gross!

How to Get the Most out of Your Auction Insights

By Tanner Hackney, August 12, 2015

You’re now a few months into your PPC campaign and you’re feeling on top of the world. But, don’t get too comfortable. Like radon gas in your basement, there are certain PPC analytics that are difficult to detect.

The 4 Pillars of a Strong Pay Per Call Campaign

By Tanner Hackney, August 10, 2015

While many prefer to communicate through instant messaging or email, phone calls remain incredibly effective for generating qualified leads. 75% of consumers claim that a phone call is the fastest way to get a response from a company, and up to 50% of phone calls can result in conversions. For these reasons, you may choose to add pay per call to your advertising arsenal.

How SEM and PPC Are Different, and Why It’s Important

By Tanner Hackney, August 05, 2015

With the amount of acronyms being thrown around in the online advertising world, things can get a little fuzzy. PPC, SEO, SEM, CTR, CTA - what does it all mean? This time around we’re going to focus on SEM and its two main components: SEO and PPC. There’s a big difference between these strategies, but both can do wonders for your marketing campaign, and in turn, your business.

PPC Agency Questions You Need to Ask to Avoid Failure

By Michelle Brammer, August 03, 2015

So you’re taking the big step and hiring an agency to manage your paid search marketing campaigns (or, you’re replacing a lousy one - kudos to you!). Sure, it’s easy to go with the PPC company with the highest ranking, best reviews, or simply what your buddy uses. But, how do you know what’s the best company for your business. Which one will fully complement and enhance your efforts, not just manage them?