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Why Keyword Hijacking Is Not Worth Your Time

By Melissa Duko, August 31, 2015

Tricks aren’t just for kids, they’re for adults, too. Well, at least some companies tend to think so. Let’s say you search online for candy corn, click the link, and up pops Aaron Carter’s “I Want Candy” music video.

Why Pay per Call Is Better at Closing and Converting

By Melissa Duko, August 28, 2015

Many advertisers rely on pay per click advertising to close and convert leads. However, that’s only part of the battle. In addition to using pay per click, advertisers should also consider using pay per call.

Intern Manifesto: What Tanner's Internship Was Like

By Tanner Hackney, August 27, 2015

When I first stepped through the doors of the eZanga office, I was told I looked lost. And this was a fair and accurate observation. I had no idea what I was doing, where I was going, or what to expect. I was the sole intern this season and it was honestly a little intimidating. But any fear or apprehension I had coming in quickly dissipated as I learned what the people at eZanga were all about.  

How to Pay for Digital Advertising: The Pros and Cons [Infographic]

By Marty Schneck, August 26, 2015

We often sing the psalms of PPC advertising here at eZanga. After all, pay per click is the most common form of digital advertising. When you’re faced with the decision to advertise, however, relying blindly on PPC can hinder your growth.

Why You Should Never Burn a Bridge (Except When You Should)

By Melissa Duko, August 24, 2015

How many times have you heard the old adage, ‘never burn a bridge’?

Content & Copy: What Are They and Why Should I Care?

By Marty Schneck, August 21, 2015

Peanut butter and jelly. Pen and paper. Sugar and spice. Kim and Kanye.

How to Make a PPC Account Transition Smoother

By Melissa Duko, August 19, 2015

Inheriting a PPC account is like a box of chocolates, you never know what you’re gonna get. Sometimes the account transition is as smooth as caramel, but more often than not it’s a rocky road (and not the flavor).

The Ten Commandments of Networking on Social Media

By Megan Ingenbrandt, August 17, 2015

Social media is all about connecting, building relationships, and networking. Unfortunately, the art of networking correctly through social media is one that’s learned through experience. If you’re handling your brand's social media success, or simply building your personal brand, avoid these sins. Otherwise, you’ll face the wrath of your followers.

Content Remarketing: From Double Dipping to Remarkable Growth

By Marty Schneck, August 14, 2015

We’ve all been there. You’re at a party and… no wait… someone double dips. Gross!

What’s Hoppenin’ at eZanga in August

By Megan Ingenbrandt, August 13, 2015
Welcome to another edition of What’s Hoppenin’ at eZanga. This month, we’re giving you the low-down on all the shenanigans going on at eZanga in the past month. So let’s get to it, shall we?

The Dog Days of Summer

In case you haven’t heard, Delaware was in the throws off a massive heat wave. So how did we beat the heat? With an epic pool party! Even Beth and Rich’s dogs got in on the fun.

How to Get the Most out of Your Auction Insights

By Tanner Hackney, August 12, 2015

You’re now a few months into your PPC campaign and you’re feeling on top of the world. But, don’t get too comfortable. Like radon gas in your basement, there are certain PPC analytics that are difficult to detect.

The 4 Pillars of a Strong Pay Per Call Campaign

By Tanner Hackney, August 10, 2015

While many prefer to communicate through instant messaging or email, phone calls remain incredibly effective for generating qualified leads. 75% of consumers claim that a phone call is the fastest way to get a response from a company, and up to 50% of phone calls can result in conversions. For these reasons, you may choose to add pay per call to your advertising arsenal.

How to See Through an Annoying Sales Pitch

By Megan Ingenbrandt, August 07, 2015

Ring ring!

Earn Money From Your Blog With eZanga Contextual

By Megan Ingenbrandt, August 06, 2015

Hey, you! Yes, you. Did you know you can make money with your WordPress site? Well, you can! With eZanga’s Contextual plugin, you can monetize your website or blog with Contextual ads placed on your site.

How SEM and PPC Are Different, and Why It’s Important

By Tanner Hackney, August 05, 2015

With the amount of acronyms being thrown around in the online advertising world, things can get a little fuzzy. PPC, SEO, SEM, CTR, CTA - what does it all mean? This time around we’re going to focus on SEM and its two main components: SEO and PPC. There’s a big difference between these strategies, but both can do wonders for your marketing campaign, and in turn, your business.

PPC Agency Questions You Need to Ask to Avoid Failure

By Michelle Brammer, August 03, 2015

So you’re taking the big step and hiring an agency to manage your paid search marketing campaigns (or, you’re replacing a lousy one - kudos to you!). Sure, it’s easy to go with the PPC company with the highest ranking, best reviews, or simply what your buddy uses. But, how do you know what’s the best company foryour business. Which one will fully complement and enhance your efforts, not just manage them?