Tricks aren’t just for kids, they’re for adults, too. Well, at least some companies tend to think so. Let’s say you search online for candy corn, click the link, and up pops Aaron Carter’s “I Want Candy” music video.
Many advertisers rely on pay per click advertising to close and convert leads. However, that’s only part of the battle. In addition to using pay per click, advertisers should also consider using pay per call.
When I first stepped through the doors of the eZanga office, I was told I looked lost. And this was a fair and accurate observation. I had no idea what I was doing, where I was going, or what to expect. I was the sole intern this season and it was honestly a little intimidating. But any fear or apprehension I had coming in quickly dissipated as I learned what the people at eZanga were all about.
We often sing the psalms of PPC advertising here at eZanga. After all, pay per click is the most common form of digital advertising. When you’re faced with the decision to advertise, however, relying blindly on PPC can hinder your growth.
How many times have you heard the old adage, ‘never burn a bridge’?
Peanut butter and jelly. Pen and paper. Sugar and spice. Kim and Kanye.
Inheriting a PPC account is like a box of chocolates, you never know what you’re gonna get. Sometimes the account transition is as smooth as caramel, but more often than not it’s a rocky road (and not the flavor).
Social media is all about connecting, building relationships, and networking. Unfortunately, the art of networking correctly through social media is one that’s learned through experience. If you’re handling your brand's social media success, or simply building your personal brand, avoid these sins. Otherwise, you’ll face the wrath of your followers.
We’ve all been there. You’re at a party and… no wait… someone double dips. Gross!
The Dog Days of Summer
You’re now a few months into your PPC campaign and you’re feeling on top of the world. But, don’t get too comfortable. Like radon gas in your basement, there are certain PPC analytics that are difficult to detect.
While many prefer to communicate through instant messaging or email, phone calls remain incredibly effective for generating qualified leads. 75% of consumers claim that a phone call is the fastest way to get a response from a company, and up to 50% of phone calls can result in conversions. For these reasons, you may choose to add pay per call to your advertising arsenal.
Hey, you! Yes, you. Did you know you can make money with your WordPress site? Well, you can! With eZanga’s Contextual plugin, you can monetize your website or blog with Contextual ads placed on your site.
With the amount of acronyms being thrown around in the online advertising world, things can get a little fuzzy. PPC, SEO, SEM, CTR, CTA - what does it all mean? This time around we’re going to focus on SEM and its two main components: SEO and PPC. There’s a big difference between these strategies, but both can do wonders for your marketing campaign, and in turn, your business.
So you’re taking the big step and hiring an agency to manage your paid search marketing campaigns (or, you’re replacing a lousy one - kudos to you!). Sure, it’s easy to go with the PPC company with the highest ranking, best reviews, or simply what your buddy uses. But, how do you know what’s the best company foryour business. Which one will fully complement and enhance your efforts, not just manage them?