Tricks aren’t just for kids, they’re for adults, too. Well, at least some companies tend to think so. Let’s say you search online for candy corn, click the link, and up pops Aaron Carter’s “I Want Candy” music video.
Many advertisers rely on pay per click advertising to close and convert leads. However, that’s only part of the battle. In addition to using pay per click, advertisers should also consider using pay per call.
We often sing the psalms of PPC advertising here at eZanga. After all, pay per click is the most common form of digital advertising. When you’re faced with the decision to advertise, however, relying blindly on PPC can hinder your growth.
Peanut butter and jelly. Pen and paper. Sugar and spice. Kim and Kanye.
Inheriting a PPC account is like a box of chocolates, you never know what you’re gonna get. Sometimes the account transition is as smooth as caramel, but more often than not it’s a rocky road (and not the flavor).
We’ve all been there. You’re at a party and… no wait… someone double dips. Gross!
You’re now a few months into your PPC campaign and you’re feeling on top of the world. But, don’t get too comfortable. Like radon gas in your basement, there are certain PPC analytics that are difficult to detect.
While many prefer to communicate through instant messaging or email, phone calls remain incredibly effective for generating qualified leads. 75% of consumers claim that a phone call is the fastest way to get a response from a company, and up to 50% of phone calls can result in conversions. For these reasons, you may choose to add pay per call to your advertising arsenal.
With the amount of acronyms being thrown around in the online advertising world, things can get a little fuzzy. PPC, SEO, SEM, CTR, CTA - what does it all mean? This time around we’re going to focus on SEM and its two main components: SEO and PPC. There’s a big difference between these strategies, but both can do wonders for your marketing campaign, and in turn, your business.
So you’re taking the big step and hiring an agency to manage your paid search marketing campaigns (or, you’re replacing a lousy one - kudos to you!). Sure, it’s easy to go with the PPC company with the highest ranking, best reviews, or simply what your buddy uses. But, how do you know what’s the best company for your business. Which one will fully complement and enhance your efforts, not just manage them?