Keywords determine whether or not your ads show up in a search query, so there’s significant pressure to pick the right ones. And with so many keywords out there, it can easily become overwhelming.
You’re looking to boost traffic to your website. But you’re not quite sure whether to use SEO or PPC.
Picture this: you’ve just moved to a new city, and you desperately need a visit with a dentist. You’re not familiar with the area, and don’t know which dentist to go to. So how do you go about finding yourself a new dentist? Gone are the days of scouring the phone book. Instead, you’re going straight to the internet.
Whether you love’ em or hate’ em — let’s face it — television commercials get people to buy stuff. Think about it. How many people bought a Snuggie, a blanket with arms, simply because of a commercial?
It’s touted that advertisers waste $6 billion per year in ad spending due to fraudulent advertising practices. With such a highly replicable business model, this unscrupulous activity carries a high profit margin, with no legal ramifications for the fraudsters’ actions. In fact, if they’re caught, they simply modify their practices and target new websites, until they’re found again.
Whether you’re looking to generate new leads or retarget old visitors, PPC advertising may be the most effective tool in your marketing strategy. But before you optimize your campaign, and before you even set up an ad, you have to decide where you want your ads to appear.
Unlike academic tests, A/B testing is actually fun. You can unleash your creativity by experimenting with different CTAs, tones, times, devices, and other modifiers (and there’s no pressure to score an ‘A’ either).
The majority of digital marketers pay for online advertising by the click, but paying per call may be more beneficial for your business. Each has its place in the marketing mix, and each can help you reach a certain type of customer.