Some say search volume no longer matters, that now it’s all about quality and conversions. While quality and conversions are important, so is keyword search volume.
Landing pages will make or break your ad campaign.
The star of today’s digital marketing arena is pay per click advertising. When someone wants to advertise on the internet, they run straight to Google, Bing, or another ad center to buy PPC ads.
Look, we’re not saying you’re lazy; we just know how valuable your time is. With that said, expanding your digital marketing efforts to include phone calls doesn’t have to be a complicated process that consumes all of your time and energy. Pay per call platforms (like Invoca) make it easy to bring phone calls to any affiliate or CPA marketing program.
Trade show season is perfect for catching up with old pals and current contacts, but how do you squeeze the most out of a relatively short event? Before you know it, you’ll be jetting off to the next conference, over and over until the season ends.
In part one of our online advertising fraud series, we learned that advertisers waste over $6 billion a year in fraudulent advertising spend. Fraudulent accounts are abundant, and with good reasons: there are no rules, no consequences, and no regulations for their actions.