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How to Sabotage Your Success

By Michelle Brammer, November 30, 2015

What is success? For some, it's a feeling you get when you’ve done the best you can and you feel good about the outcome. For others, it's something tangible, materialistic, or concrete like a bigger house, better car, or grander vacations. No matter how you define success, it’s an all-around great feeling we all strive to have.

4 of the Best Ways to Brand Your Small Business

By Melissa Duko, November 25, 2015

Branding is essential to building, promoting, and sustaining a company’s image. From logos to tag lines, companies strive to make themselves instantly recognizable.

How to Hire Great People

By Melissa Duko, November 23, 2015

Let’s be honest, no one likes conducting interviews. It’s tedious. Throw in the added pressure of picking the right person, and it becomes downright overwhelming.

Need to Be Creative? Think Like a Preschooler

By Michelle Brammer, November 20, 2015

Preschoolers have an awesome to-do list for the day: play, have a snack, learn, see a friend, eat lunch, take a long nap, do some art, and go home with adults who cater to their every need.

3 Ways You Can Make Your PPC Campaign More Personal

By Marty Schneck, November 18, 2015

Advertising is a tough gig. Some estimates say we see as many as 20,000 marketing messages every day. That’s one advertisement every 11.52 seconds. Crazy, right?

An eZanga Survey Finds 37% of Marketers Are Unsure About Where Ad Fraud Originates

By Michelle Brammer, November 18, 2015

Ad fraud. It’s a dirty phrase our industry just can’t seem to shake. It’s sneaky, outwardly hiding in some of the most transparent of places and sometimes it’s right out there in the open. But, as out in the wild as we believe it to be, you might be surprised how many marketers are unsure of the true effects of ad fraud on their business long term.

Use Color Psychology to Make Everyone Love You

By Marty Schneck, November 16, 2015

Color psychology.

A Few Things You Need to Know About Display Advertising

By Michelle Brammer, November 13, 2015

“A picture is worth a thousand words.” Digital advertising is the crux of this adage. Advertisers have a very small window to capture a viewer’s attention, and display advertising allows these advertisers to draw in users by placing images and messages on websites where they’re already present.

Benefits vs. Features: Sell the Hole, Not the Drill

By Marty Schneck, November 11, 2015

Everyone loves buying things. At least, I know I do. Just recently I bought a sweet new camera.

Click Fraud: An Unnecessary Evil

By Marty Schneck, November 09, 2015

Google defines evil as “profound immorality, wickedness, and depravity.” Go ahead, Google it. That’s what it says.

How to Measure the Success of Your PPC Campaign

By Melissa Duko, November 06, 2015

Put down the proverbial red pen and step away from the PPC campaign.

Pay per Call Advertising: Is Your Call Center Working for You?

By Michelle Brammer, November 04, 2015

Pay per call advertising can be an excellent complement to any advertising campaign. The calls generated may be more expensive per lead, but each lead has a higher likelihood of converting into a sale.