What is success? For some, it's a feeling you get when you’ve done the best you can and you feel good about the outcome. For others, it's something tangible, materialistic, or concrete like a bigger house, better car, or grander vacations. No matter how you define success, it’s an all-around great feeling we all strive to have.
Branding is essential to building, promoting, and sustaining a company’s image. From logos to tag lines, companies strive to make themselves instantly recognizable.
Let’s be honest, no one likes conducting interviews. It’s tedious. Throw in the added pressure of picking the right person, and it becomes downright overwhelming.
Preschoolers have an awesome to-do list for the day: play, have a snack, learn, see a friend, eat lunch, take a long nap, do some art, and go home with adults who cater to their every need.
Advertising is a tough gig. Some estimates say we see as many as 20,000 marketing messages every day. That’s one advertisement every 11.52 seconds. Crazy, right?
Ad fraud. It’s a dirty phrase our industry just can’t seem to shake. It’s sneaky, outwardly hiding in some of the most transparent of places and sometimes it’s right out there in the open. But, as out in the wild as we believe it to be, you might be surprised how many marketers are unsure of the true effects of ad fraud on their business long term.
“A picture is worth a thousand words.” Digital advertising is the crux of this adage. Advertisers have a very small window to capture a viewer’s attention, and display advertising allows these advertisers to draw in users by placing images and messages on websites where they’re already present.
Everyone loves buying things. At least, I know I do. Just recently I bought a sweet new camera.
Google defines evil as “profound immorality, wickedness, and depravity.” Go ahead, Google it. That’s what it says.
Put down the proverbial red pen and step away from the PPC campaign.
Pay per call advertising can be an excellent complement to any advertising campaign. The calls generated may be more expensive per lead, but each lead has a higher likelihood of converting into a sale.