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5 Important KPIs for Your PPC Campaign

By Gary Rotsch, December 30, 2015

There are a lot of different KPIs (key performance indicators) that you could choose from to measure how your PPC campaign is doing. Some common KPIs that a lot of PPC managers use to measure their success are click-through rates, cost per click, total spend, and total clicks. All of them are important, but which ones will really determine whether your campaign is a success?

10 eZanga Posts From the Past Year That You Need to Read

By Marty Schneck, December 28, 2015

If you're anything like me, you're scrambling to finish at least one 2015 resolution. But there's also no better time to get started on those 2016 resolutions. One you can knock out today: be a better marketer.

50 Customer Service Quotes to Remember Every Day

By Brittany Berger, December 21, 2015

No business can survive without customers. Not one. This should make it pretty obvious that all businesses should treat their customers like royalty, but unfortunately, that's not the case.

So, You Want to Be a Top PPC Account Manager?

By Alexa Matia, December 18, 2015

With the rise in pay per click advertising, the need has also grown for PPC specialists to manage the growing number of accounts.

The 4 Types of Call Advertising You Need to Know About

By Marty Schneck, December 16, 2015

There are countless reasons why you should invest in a pay per call ad campaign. We continue to drive home the idea that pay per call has untapped, overlooked value for all businesses. But even if you decide to get started -- then what?

How to Combat Pay per Call Fraud

By Melissa Duko, December 14, 2015

Ad fraud: a buzzword that sends advertisers and publishers into a tailspin. While click and display fraud have been plaguing the industry for decades, pay per call advertising is growing increasingly lucrative, and fraudsters want a piece of that pie, too. Pay per call fraud can cost you money, time, and leads.

4 Grammar Crimes You Need to Stop Committing Immediately

By Melissa Duko, December 11, 2015

Grammar, whether you love it or hate it, plays an integral role in providing clarity and structure to communication.

4 Ways Advertising Agencies Can Protect Themselves From Click Fraud

By Eli Martin, December 10, 2015

Click fraud, a type of pay-per-click internet fraud, is becoming more robust within the digital marketing landscape. Click fraud happens when users -- or bots -- intentionally click on a link with the purpose of charging someone for the click. Often times, they have no interest in the end result, causing a catastrophic impact on agencies, eating away at client budgets and negatively impacting performance.

How to Use Dayparting to Get the Most out of Call Advertising

By Alexa Matia, December 09, 2015

There’s a reason that daytime TV is filled with soap operas, and nighttime TV brings the juicy dramas and sneaky twists. Television stations adjust their programming throughout the day to meet the needs of the audience. That’s called dayparting, and it’s a strategy that can be used for more than just TV shows.

5 of the Best Ways to Brand Your Big Business

By Melissa Duko, December 07, 2015

Last month, we highlighted some of the best ways to brand your small business. This month we’re delving into how big businesses cultivate their strong corporate brand identity.

How PPC Agencies Price Their Services, and How to Know What's Best

By Melissa Duko, December 04, 2015

We’ve all been there. Open up a bill and feel our stomach drop as we experience sticker shock. No one likes high cost surprises, especially when you haven’t budgeted for them.

After the Click (to Call)

By Mike Williams, December 02, 2015

You did it! You created a call-only campaign with a killer quality score and continue to see enviable click-through rates. But just as you’re ready to take your party straight to the bank, you realize that there may not be much to deposit.