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3 Reasons You Need Warm Transfers in Your Call Advertising

By Melissa Duko, January 29, 2016

75% of consumers say a phone call is the quickest way to get a response from a company. Therefore not surprisingly, most consumers prefer calls over emailed responses. While that’s great for pay per call advertising, there can be a downside. Fielding unfiltered phone calls can be a lot of work, not to mention expensive, too.

The What, How, and Why of RLSA

By Alexa Matia, January 27, 2016

RLSA. What on earth is that? First and foremost, you need to know what it stands for.

8 Marketing Conferences You Need to Check out in 2016

By Melissa Duko, January 25, 2016

If you’re anything like us, often the majority of your time is spent in front of a computer screen. And let’s be honest, sometimes you need to step away to gain a fresh perspective.

20 Years of PPC

By Alexa Matia, January 22, 2016

20 years ago, pay per click advertising didn’t take the internet by storm, but started quietly on a website called Planet Oasis. Although not officially called PPC until 2002, the roadwork that lead to PPC was started in 1996 with an online directory that charged companies only when their links were clicked.

3 Elements You Need to Improve Your PPC Campaign

By Alexa Matia, January 20, 2016

The goal of any PPC campaign is to convert clicks into sales and optimize the ROI. No one wants to waste money, not even the big companies that have some to spare.

How to Figure out the Cost of Pay per Call Advertising

By Alexa Matia, January 15, 2016

Pay per call advertising is still a relatively new form of advertising. But, it’s extremely valuable in your ad campaign, and it’s on the rise. However, there are only a few companies who actually offer this type of advertising.

How to Identify and Capitalize on a Marketing Trend

By Melissa Duko, January 13, 2016

Opportunity is everywhere. But while some advertisers have their finger on the pulse of market trends, others come to the game late. Or even worse: remain forever clueless.

How to Build Brand Awareness With Mobile Video

By Melissa Duko, January 11, 2016

Video often gets a bad rap for killing the radio star. However, video simply provides yet another platform for musicians to share their music. Now video is at it again, offering advertisers an exciting new way to share their brand on mobile devices.

How to Best Use Emojis in Your Marketing

By Melissa Duko, January 08, 2016

Did you know there’s a simple ingredient for increasing your brand exposure, user engagement, and ad performance? We’ll give you a hint: it could be a burrito, a unicorn, or a smiley.

8 Things That Will Dominate Digital Marketing in 2016

By Melissa Duko, January 06, 2016

Happy New Year! Now that the holidays are over, and we’re back to the old grindstone, it’s time to see what 2016 has in store for us. We’re dusting off our “crystal ball apps” and sharing a few marketing predictions.

4 Essentials for the Best PPC Landing Page

By Shannon Sysko, January 04, 2016

There’s more to advertising than just ads. In any online marketing campaign, there are extra elements that support the ads. One of these is the landing page.