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3 Reasons You Need Warm Transfers in Your Call Advertising

By Melissa Duko, January 29, 2016

75% of consumers say a phone call is the quickest way to get a response from a company. Therefore not surprisingly, most consumers prefer calls over emailed responses. While that’s great for pay per call advertising, there can be a downside. Fielding unfiltered phone calls can be a lot of work, not to mention expensive, too.

The What, How, and Why of RLSA

By Alexa Matia, January 27, 2016

RLSA. What on earth is that? First and foremost, you need to know what it stands for.

20 Years of PPC

By Alexa Matia, January 22, 2016

20 years ago, pay per click advertising didn’t take the internet by storm, but started quietly on a website called Planet Oasis. Although not officially called PPC until 2002, the roadwork that lead to PPC was started in 1996 with an online directory that charged companies only when their links were clicked.

3 Elements You Need to Improve Your PPC Campaign

By Alexa Matia, January 20, 2016

The goal of any PPC campaign is to convert clicks into sales and optimize the ROI. No one wants to waste money, not even the big companies that have some to spare.

How to Figure out the Cost of Pay per Call Advertising

By Alexa Matia, January 15, 2016

Pay per call advertising is still a relatively new form of advertising. But, it’s extremely valuable in your ad campaign, and it’s on the rise. However, there are only a few companies who actually offer this type of advertising.

How to Build Brand Awareness With Mobile Video

By Melissa Duko, January 11, 2016

Video often gets a bad rap for killing the radio star. However, video simply provides yet another platform for musicians to share their music. Now video is at it again, offering advertisers an exciting new way to share their brand on mobile devices.

How to Best Use Emojis in Your Marketing

By Melissa Duko, January 08, 2016

Did you know there’s a simple ingredient for increasing your brand exposure, user engagement, and ad performance? We’ll give you a hint: it could be a burrito, a unicorn, or a smiley.