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Larry Kim and Steve Rayson’s Ridiculous Hacks to 5x Click-Through Rates

By Melissa Duko, March 30, 2016

A webinar with Larry Kim is always a special treat. Each one is like a unicorn, full of magic and wonder (and top notch memes). But when Steve Rayson from Buzzsumo jumps in for a co-presented webinar, well, you’re looking at a unicorn with a double rainbow.

We're Going Google Shopping

By Marty Schneck, March 25, 2016

“Get in loser, we’re going shopping.” - Regina George, Ph.D.

4 Ways Brick-And-Mortar Stores Can Profit With Mobile

By Alexa Matia, March 23, 2016

Every day, more and more people are turning to their phones to do their shopping, and many apps are making it even more convenient to do so. Shopping on mobile can literally be done in the palm of your hand, without having to wait in line or fight through the crowds of other shoppers.

9 Digital Advertising Blogs You Need to Be Reading Daily

By Melissa Duko, March 21, 2016

Books are valuable sources of knowledge, but unfortunately they’re static. If you’re a marketer, relying on only books to educate yourself will leave you at a distinct disadvantage. In addition to books, you should be reading digital advertising blogs, too.

5 Things That Will Revive Your Stale Advertising Strategy

By Marty Schneck, March 18, 2016

When was the last time you adjusted your advertising strategy? If you can’t remember, it’s probably been too long.

5 Reasons You Need to Embrace Creative Visual Content

By Alexa Matia, March 16, 2016

You’ve heard the saying. “A picture is worth a thousand words.” It’s become a cliché, but it still rings true.

3 Things You Need to Do to Master Your Pay Per Call Conversations

By Melissa Duko, March 14, 2016

As mobile use continues to grow, pay per call has never been more integral to a successful advertising campaign. With consumers preferring calls over email to the tune of 75%, it’s more important than ever for marketers to be on top of their pay per call game.

How to Expand Your Reach and Generate Leads With Social Selling

By Alexa Matia, March 11, 2016

If you had a phone in the time before “Do Not Call” lists, chances are, you had your dinner interrupted more than once by a telemarketer trying to sell you something you probably never needed.

How to Map out a Successful Display Campaign

By Alexa Matia, March 09, 2016

The beginning of any project or task can be a scary endeavor. Now imagine if that endeavor involved investing your money. Then you go from scary to terrifying.

3 Reasons Your Traffic Might Tank After a Redesign

By Melissa Duko, March 07, 2016

Website makeovers are a labor of love. You spend hours pouring over new layouts, color schemes, fonts, code, and content. Weeks, maybe months go by, then one day you’re ready to share your “new baby” with the world. You excitedly relaunch your site only to find traffic has drastically dropped off.

How to Calculate SEO ROI And Increase It Like Mad

By Shane Barker, March 04, 2016

Companies spend thousands of dollars a year on search engine optimization. In fact, bigger firms might even end up spending over $10,000 a month for a national or international campaign.