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Display Advertising: Everything You Need to Know to Get Started

By Michelle Brammer, April 29, 2016

Digital advertising commands large portions of ad spend, and it appears 2016 will be the breakout year when digital display ad spending finally surpasses search ad spend in the U.S. So, why does that matter? Well, if you’re only focusing on your search strategy and ignoring display, you’d be remiss to know your competitors are pulling ahead of you.

5 Simple Storytelling Tips to Create More Remarkable Ads

By Alexa Matia, April 27, 2016

If you’re a marketer, you’ve mostly likely heard the spiel about the importance of telling your brand’s story. But telling the story of your brand’s roots, while still useful, may not be the best way to make your brand memorable anymore.

Fighting Ad Injection: What You Need to Know

By Melissa Duko, April 25, 2016

Advertisers having been dealing with fraud for years. But fraudsters’ latest scheme - ad injections - is giving many advertisers pause.

7 Successful Entrepreneurs and How to Delegate Like Them

By Rich Kahn, April 22, 2016

To run a truly successful business, great delegators know they can’t do it alone. You need to be more than just a one man team. But when you’re the one calling the shots, it can be hard relinquishing control. After all, your company is an extension of you.

Programmatic Advertising: Why We've Lost That Loving Feeling

By Rich Kahn, April 20, 2016

Programmatic advertising, like the infamous Righteous Brothers serenade on Top Gun, has lost that loving feeling...now it’s gone, gone, gone, whoa whoa.

6 Click Fraud Questions New Media Buyers Should Ask

By Megan Ingenbrandt, April 18, 2016

Advertisers lose over $6 billion annually due to ad fraud. Within that is click fraud -- humans or bots that click on a website’s online advertisements without the intention of making a purchase or taking further action.

How to Boost Your Brand's Growth With Hashtag Marketing

By Alexa Matia, April 15, 2016

Hashtags have only gained popularity on social media within the past few years. By the end of 2013, 97% of the world’s top brands on social media were using hashtags. From there, hashtags started popping up for TV shows, celebrity promotions, and other mainstream media that encouraged people to share their thoughts online.

5 Ways to Target Your Display Advertising Campaign

By Melissa Duko, April 14, 2016

Display advertising is a visually engaging form of advertising. eZanga’s display advertising offers advertisers several visual display options ranging from static banners to video, each with the ability to be optimized for desktop, mobile, and video platforms.

The Definitive Guide to Display Advertising Targeting

By Melissa Duko, April 13, 2016

Display ads are a great tool for advertisers. They’re visually engaging, and they boost brand awareness and trust with consumers. And when display ads are used for remarketing/retargeting, they increase the odds for conversions, too.

4 Important Reasons to Be Wary of an Over-Optimized Ad Campaign

By Alexa Matia, April 11, 2016

You may think that a successful online advertising campaign is one that has every single aspect optimized, from keywords and location targeting to the landing page the ads take consumers to.

5 Digital Marketing Compliance Rules You Need to Know

By Melissa Duko, April 08, 2016

Navigating the legal waters of digital advertising can be tricky. Nowadays compliance involves more than just getting a copyright, applying for a patent, or adhering to TCPA rules. How you share images and content can have costly legal ramifications, when not done by the book.

8 Toxic Mistakes SEO Rookies Need to Avoid

By Alexa Matia, April 06, 2016

When you’re new in any career path, you’re bound to make mistakes. As an SEO rookie, it’ll take years before you’re seasoned enough to call yourself a pro. It’s a complicated line of work with more new information coming out every day.

3 Surprising Ways Advertising Can Devastate Your Brand

By Melissa Duko, April 04, 2016

94% of digital marketers think programmatic marketplace quality is a major problem. Advertising campaigns that run ad impressions on inappropriate sites or content can hurt high profile, family-oriented brands like Playskool or Disney, which is a serious issue.

Why Pay per Call Is the Most Powerful Tool for Small Businesses

By Alexa Matia, April 01, 2016

If you’re a small or mid-sized business, stretching every penny of your advertising and marketing budget to the max is essential. Pay per call can help you do that.