Like mobile advertising, display advertising is experiencing unprecedented growth. This year, digital display ad spending is on track to surpass search ad spend, with one in five dollars going to banners and other types of digital display ads.
Whether we’re ready or not, the next wave of bots are here: chatbots. Automation at its finest, these bots serve a multitude of functions ranging from personal assistant, to chatting about the weather, to providing flight delay updates.
You have a successful blog, or at least you’re working on making it a successful blog. You’ve put blood, sweat, and tears into selecting the perfect template, ideal color scheme, and a font that is clean and crisp with a bit of personality. This blog represents you or your company, so I hate to be the bearer of bad news: you’re vulnerable, and could be losing a percentage of your paid and organic website traffic to fraudsters.
Mobile smartphone usage continues to dominate. By 2018, it’s anticipated mobile search will drive over 70 billion calls. With 60% of consumers’ smartphone usage spent checking social media platforms throughout the day, it’s only natural social media advertising is experiencing a surge. After all, advertisers will go where the consumers are.
Previously, we talked about all the different types of bots that are crawling the web. While some bots are actually helpful in catching content thieves and crawling pages for search engines, there are also plenty of malicious bots out there. Bad bots can generate false ad impressions, serve spam and malware, and steal content and information. So, you know these bots are bad, but how exactly are those bots hurting your website?
Every day you’re inundated by images. They appear in tweets, texts, and articles. You’ve probably laughed, liked, and shared countless ones. But have you ever wondered where the original image came from? More importantly, is that person even getting proper credit?
For content, it’s common knowledge that if you quote another person’s work, you better have permission -- and at the very least, cite the source. Otherwise you’re infringing on copyright laws, which can have costly consequences.
In 2015, internet bots made up for only a little less than half of online traffic. Of that, anywhere from 18% to 29% of the traffic was from bad bots, and only 19% to 27% was from good bots. Smaller websites tend to think they’re immune to bot traffic, but the harsh reality is, the smaller the website, the higher the chance of being visited by bots, both good and bad.
Marketing is all about convincing people to buy your product or service. You could buy ad space, write blog posts, expand PR efforts -- there are so many ways (both free and paid) for you to drive sales and conversions.