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4 Questions You Need to Ask Before Diving Into Display Tracking

By Melissa Duko, May 31, 2016

Like mobile advertising, display advertising is experiencing unprecedented growth. This year, digital display ad spending is on track to surpass search ad spend, with one in five dollars going to banners and other types of digital display ads.

Understanding Millennials: How to Make Them Love Your Brand

By Alexa Matia, May 26, 2016

Marketers just can’t seem to get enough of Millennials. And who can blame them? Millennials hold an annual spending power of around $600 billion and are currently the largest percentage of the American workforce.

The Future Is Here: 5 Things You Need to Know About Chatbots

By Melissa Duko, May 24, 2016

Whether we’re ready or not, the next wave of bots are here: chatbots. Automation at its finest, these bots serve a multitude of functions ranging from personal assistant, to chatting about the weather, to providing flight delay updates.

MosQUito: Has the jQuery Malicious Exploit Attacked Your Website?

By Rich Kahn, May 19, 2016

You have a successful blog, or at least you’re working on making it a successful blog. You’ve put blood, sweat, and tears into selecting the perfect template, ideal color scheme, and a font that is clean and crisp with a bit of personality. This blog represents you or your company, so I hate to be the bearer of bad news: you’re vulnerable, and could be losing a percentage of your paid and organic website traffic to fraudsters.

4 Reasons Click to Call Is the Future of Facebook Advertising

By Melissa Duko, May 17, 2016

Mobile smartphone usage continues to dominate. By 2018, it’s anticipated mobile search will drive over 70 billion calls. With 60% of consumers’ smartphone usage spent checking social media platforms throughout the day, it’s only natural social media advertising is experiencing a surge. After all, advertisers will go where the consumers are.

5 Ways Bots Can Cripple and Destroy Your Website

By Alexa Matia, May 12, 2016

Previously, we talked about all the different types of bots that are crawling the web. While some bots are actually helpful in catching content thieves and crawling pages for search engines, there are also plenty of malicious bots out there. Bad bots can generate false ad impressions, serve spam and malware, and steal content and information. So, you know these bots are bad, but how exactly are those bots hurting your website?

Copyright Infringement: Are You Allowed to Use That Image?

By Melissa Duko, May 10, 2016

Every day you’re inundated by images. They appear in tweets, texts, and articles. You’ve probably laughed, liked, and shared countless ones. But have you ever wondered where the original image came from? More importantly, is that person even getting proper credit?

For content, it’s common knowledge that if you quote another person’s work, you better have permission -- and at the very least, cite the source. Otherwise you’re infringing on copyright laws, which can have costly consequences.

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Good Bots, Bad Bots, and What You Need to Know

By Alexa Matia, May 05, 2016

In 2015, internet bots made up for only a little less than half of online traffic. Of that, anywhere from 18% to 29% of the traffic was from bad bots, and only 19% to 27% was from good bots. Smaller websites tend to think they’re immune to bot traffic, but the harsh reality is, the smaller the website, the higher the chance of being visited by bots, both good and bad.

Why Incentivizing Your Call Ads Is the Worst Idea

By Marty Schneck, May 03, 2016

Marketing is all about convincing people to buy your product or service. You could buy ad space, write blog posts, expand PR efforts -- there are so many ways (both free and paid) for you to drive sales and conversions.