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All Signs Point to Social Media: The Future of Video Advertising

By Melissa Duko, June 30, 2016

Video builds an emotional connection by bringing your brand to life. In fact, Axonn Research found 7 in 10 people view brands in a more positive light after watching interesting video content from them.

PPC 101: A Crash Course in Pay Per Click Advertising

By Marty Schneck, June 28, 2016

What? What is… what is this thing? PPC?

Why All the Best Decision-Makers Use APIs

By Melissa Duko, June 23, 2016

Businesses are always searching for ways to cut costs and overhead. If there is a way your business could potentially save more than $590 billion, your company would be foolish not to implement that method. So, why aren’t more companies integrating systems with APIs?

How to Work a Lead: Tips and Tricks to Close That Sale

By Melissa Duko, June 21, 2016

Advertisers know pay per call advertising delivers a higher success rate for closing and converting leads than other methods (e.g. pay per click). An integral part of pay per call’s success is its ability to deliver a quick response. Consumers -- to the tune of 75% -- appreciate they can pick up the phone and get a live person to complete an order or provide a solution. And a popular option for connecting those consumers to the right person is warm transfers.

4 Super Easy Steps for Creating the Best Display Ads

By Jamie Chaffin, June 16, 2016

Creating a display advertisement can be a great way to get your brand noticed and generate attention to your products. But before you get started, you need to know exactly how much space is available and what you want to say or want seen at a glance. Creating a stellar ad might not result in an immediate click -- after all, over 80% of display ads are ignored -- but they can be the key to creating awareness and attention for your business.

5 Proven Ways to Disarm the Gatekeeper

By Melissa Duko, June 14, 2016

In the Lord of Rings, the Fellowship of the Ring faces many obstacles. One roadblock in particular -- unlocking The Doors of Durin -- presents a unique challenge. There’s no key to unlock the door, rather The Fellowship must answer a riddle.

7 Totally Free Ways to Get Creative With Keyword Research

By Alexa Matia, June 09, 2016

Keyword research is vital for the success of your website and increasing your online presence. If you're a website owner, you probably rely on what's tried and true: Google Keyword Planner. But guess what? So does everyone else.

How to Build a Killer Call Campaign in 3 Easy Steps

By Alexa Matia, June 07, 2016

With the rise of mobile, pay per call advertising is more important than ever. When a customer calls your business, they’re generally further down the sales funnel. Nobody would waste their time calling unless there was a legitimate chance of a conversion (unless they’re a fraudster, at least).

The Dirty Truth About Call Tracking and What Every Marketer Wants You to Know

By Michelle Brammer, June 02, 2016

To get aggressive with their advertising efforts, marketers are turning to pay per call advertising to push their agendas. A phone call has always been coveted, but honing in on the types of phone calls needed takes a bit of practice and tracking.