Video builds an emotional connection by bringing your brand to life. In fact, Axonn Research found 7 in 10 people view brands in a more positive light after watching interesting video content from them.
What? What is… what is this thing? PPC?
Businesses are always searching for ways to cut costs and overhead. If there is a way your business could potentially save more than $590 billion, your company would be foolish not to implement that method. So, why aren’t more companies integrating systems with APIs?
Advertisers know pay per call advertising delivers a higher success rate for closing and converting leads than other methods (e.g. pay per click). An integral part of pay per call’s success is its ability to deliver a quick response. Consumers -- to the tune of 75% -- appreciate they can pick up the phone and get a live person to complete an order or provide a solution. And a popular option for connecting those consumers to the right person is warm transfers.
Creating a display advertisement can be a great way to get your brand noticed and generate attention to your products. But before you get started, you need to know exactly how much space is available and what you want to say or want seen at a glance. Creating a stellar ad might not result in an immediate click -- after all, over 80% of display ads are ignored -- but they can be the key to creating awareness and attention for your business.
In the Lord of Rings, the Fellowship of the Ring faces many obstacles. One roadblock in particular -- unlocking The Doors of Durin -- presents a unique challenge. There’s no key to unlock the door, rather The Fellowship must answer a riddle.
Keyword research is vital for the success of your website and increasing your online presence. If you're a website owner, you probably rely on what's tried and true: Google Keyword Planner. But guess what? So does everyone else.
With the rise of mobile, pay per call advertising is more important than ever. When a customer calls your business, they’re generally further down the sales funnel. Nobody would waste their time calling unless there was a legitimate chance of a conversion (unless they’re a fraudster, at least).
To get aggressive with their advertising efforts, marketers are turning to pay per call advertising to push their agendas. A phone call has always been coveted, but honing in on the types of phone calls needed takes a bit of practice and tracking.