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The Comprehensive Guide on How to Market Your Small Business

By Alexa Matia, July 28, 2016

For a small business owner, marketing might be the last thing on your mind. You have a business to run, after all. Depending on your business, you might have to:

Social Media Hazards That Blow Your Job Opportunities

By Jamie Chaffin, July 26, 2016

Today there are over 2.3 billion people active on social media. They’re sharing content and images, and employers are watching.

How to Increase Conversions With Mobile PPC

By Melissa Duko, July 21, 2016

Mobile usage is rapidly growing each year, especially mobile apps which are up 58%. As mobile usage continues to surpass desktop, mobile ad revenue is predicted to rise 25.2% by 2020, while desktop search ad revenue will decline.

4 Tips for Stretching Your Display Budget to the Max

By Melissa Duko, July 19, 2016

Budget. It’s a word that invokes mixed emotion. The most common emotion: stress. Budget the right way and you stand to save and hopefully make money. Budget the wrong way, and well, you’re in the hole. No wonder advertisers feel pressure.

Parallax for a Purpose: Great Examples of Interactive Scrolling Websites

By Adrienne Erin, July 14, 2016

Interactive scrolling is one of the most polarizing design styles out there. Some people swear by it and some people hate it.

Why Lead Lists Suck (and How Inbound Leads Are Better)

By Alexa Matia, July 12, 2016

That’s right, lead lists suck. Too many marketers look at lead lists as “necessary evils.” But I’m here to tell you there’s a better way.

7 Questions You Need to Answer If You're Considering PPC

By Jamie Chaffin, July 07, 2016

Pay per click marketing is a valuable tool to have in your advertising arsenal. By displaying PPC ads of your business on mobile devices and desktops, you have the ability to target consumers wherever they go. Consumers will see your ad, and hopefully click on it. While clicks cost money, they’re an investment that will -- if done successfully -- pay off with a conversion or a sale.

SEO vs. Social Media: How to Choose the Best Strategy

By Alexa Matia, July 05, 2016

For advertisers and brands, search engine marketing (SEM) and search engine optimization (SEO) have been the tried and true methods of reaching customers on the internet.