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Use Social Media Like a Politician: 5 Ways to Boost Your Personal Brand

By Melissa Duko, August 25, 2016

Millions of people follow Hillary Clinton and Donald J. Trump on Twitter, Facebook, and Instagram, and the number is growing every day. Via these social platforms, people are tuning in to see what the candidates have to say, whether Clinton and Trump’s platforms align with their views. People are invested in the Clinton and Trump brands.

SEO 101: What You Need to Know to Optimize Your Website [Infographic]

By Alexa Matia, August 23, 2016

The second page of the search results is pretty much a death sentence for your web page. Almost no one goes to it.

Click to Call vs. Warm Transfers: Which Will Boost Your Bottom Line?

By Alexa Matia, August 16, 2016

There are so many reasons why a business should invest in a pay per call advertising campaign, but one of the biggest reasons is this: consumers want to to connect over the phone. Plus, you see immediate returns with pay per call that you don’t necessarily see with PPC.

5 Proven Ways to Boost Your Brand's Online Presence

By Jamie Chaffin, August 11, 2016

Gone are the days when a business could succeed on foot traffic alone. Now 63% of consumers look up product information online before purchasing. If your company isn’t online, how will people know about your product or service?

How Media Buyers Can Fight Extinction: Reallocate Their Budgets

By Melissa Duko, August 09, 2016

64% of media buyers plan to spend nearly half of their digital ad budgets on programmatic this year. However, 94% of digital marketers think programmatic marketplace quality is a serious issue.

4 Reasons You Need to Embrace Interactive Advertising Right Now

By Jamie Chaffin, August 04, 2016

How many times have you read a blog post or watched a video and couldn’t recall what it was about? Probably too many times.

5 Things to Keep in Mind When Launching Your First Pay Per Call Campaign

By Melissa Duko, August 02, 2016

Pay per call advertising is booming. People are picking up the phone and calling companies. And the catalyst behind the boom: mobile search.