Scroll through any blog post or online news article, and you’ll see text in a different color (e.g. blue, green, purple). Hover over that text, and you’ll notice an underline appears. That’s anchor text, the text within a hyperlink.
For small business owners, going up against the larger corporations might seem like a futile endeavor. They’re bigger, richer, and more people have heard of them; it seems as though they have all the power.
As the rise of virtual reality continues to grow, marketers are striving to make it even more immersive for their consumers. With sight and sound already available in VR devices (e.g. Oculus Rift, Samsung Gear VR), the next step for blurring the lines between reality and virtual reality is to incorporate smell.
People like images. They’re easier to understand, and our brains process the information we see in images more quickly. Plus, images make potential consumers more inclined to read your content in the first place.
Anything below the fold tends to be treated as an afterthought. For many advertisers, the footer tends to be out of sight, out of mind. But don’t be so quick to dismiss this prime piece of online real estate. One of the biggest myths around is people don’t scroll, but studies show just the opposite.
A lot of brands and companies overlook the value of adding content marketing to their strategy, but content marketing can be extremely profitable if done correctly.