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All That Noise: The Generational Impact of Digital Advertising

By Michelle Brammer, September 29, 2016


How to Avoid Getting Dragged Down By Ineffective Anchor Text

By Melissa Duko, September 27, 2016

Scroll through any blog post or online news article, and you’ll see text in a different color (e.g. blue, green, purple). Hover over that text, and you’ll notice an underline appears. That’s anchor text, the text within a hyperlink.

Big vs. Small: How Small Businesses Can Win the Battle of the Brands

By Alexa Matia, September 22, 2016

For small business owners, going up against the larger corporations might seem like a futile endeavor. They’re bigger, richer, and more people have heard of them; it seems as though they have all the power.  

Blurred Lines: Why Smell Is the Next Big Thing in Virtual Reality

By Melissa Duko, September 20, 2016

As the rise of virtual reality continues to grow, marketers are striving to make it even more immersive for their consumers. With sight and sound already available in VR devices (e.g. Oculus Rift, Samsung Gear VR), the next step for blurring the lines between reality and virtual reality is to incorporate smell.

4 Programmatic Platforms That'll Ease Your Brand Safety Fears

By Melissa Duko, September 15, 2016

Despite ad fraud concerns, more than 70% of publishers use programmatic tools for their media buying.

How to Optimize Your Images for Social Media Shareability

By Alexa Matia, September 13, 2016

People like images. They’re easier to understand, and our brains process the information we see in images more quickly. Plus, images make potential consumers more inclined to read your content in the first place.

Footer Inspiration: 5 Effective Ways to Use This Unsung Space

By Adrienne Erin, September 08, 2016

Anything below the fold tends to be treated as an afterthought. For many advertisers, the footer tends to be out of sight, out of mind. But don’t be so quick to dismiss this prime piece of online real estate. One of the biggest myths around is people don’t scroll, but studies show just the opposite.

6 Content Marketing Mistakes You Really Don't Want to Make

By Alexa Matia, September 01, 2016

A lot of brands and companies overlook the value of adding content marketing to their strategy, but content marketing can be extremely profitable if done correctly.