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4 Ways to Take Your Startup to the Next Level with Digital Marketing

By Shane Barker, October 27, 2016

So you’ve set out on your own and established a small startup. Now you’re trying to market your brand online and get your name out there to as many people as possible. And as a startup, you need to do it quickly and cost-effectively.

What You Need to Know About the Disadvantages of SMS Marketing

By Alexa Matia, October 25, 2016

There’s no denying that there are tons of advantages to SMS marketing. One Google search will show you that. But what about the disadvantages?

4 Kinds of Visual Content That Will Expand Your Reach

By Adrienne Erin, October 20, 2016

Increasing social media engagement is a top priority for many marketers. But simply posting a wall of text and expecting it to automatically resonate with consumers isn’t the right way to increase your audience reach.  

How to Make the Most of Your Marketing Budget This Holiday Season

By Alexa Matia, October 18, 2016

For smaller businesses, the craziness of the holiday shopping season means that, unlike Buddy the Elf, it might not be your favorite time of the year.  

A/B Testing: It Starts With Conversations and Ends in Conversions

By Ashlee Dixon, October 13, 2016

Has anyone ever told you, “You talk too much?” Or maybe you’re the one calling out a talkative friend. Either way, in the world of pay per click advertising, conversations need to become your new best friend.

5 Digital Marketing Misconceptions That Will Ruin Your Business

By Shane Barker, October 11, 2016

People only use 10% of their brain. Einstein failed math as a kid. The Great Wall of China can be seen from space. How many of these misconceptions have you bought into? Some misconceptions can be so popular that they eventually turn into “facts.” And even without checking the source, most people end up believing that these misconceptions are actually true.

Expanded Text Ads: What You Need to Know

By Melissa Duko, October 06, 2016

Try describing yourself in three words or less. It isn’t easy. Now imagine you’re a brand whose identity, product, or service needs to be summed up in just 35 characters.

Why Pay Per Call Is the Smart and Proven Way to Boost Your Business

By Ira Porter, October 04, 2016

67% of the buyer’s journey is now digital. For many advertisers, pay per click is their go-to form of digital advertising. But consider this: mobile search is driving 65 billion calls to businesses. Pay per call can complement your pay per click efforts.